Claus Lauter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Business EN ↓ 523 episodes

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.  Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more.  You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster.  We focus on the tools and techniques that actually move t...

Author

Claus Lauter

Category

Business

Podcast website

ecommercecoffeebreak.com

Latest episode

Jul 6, 2026

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Episodes

How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442) 22.10.2025

In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart.  Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field.  He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making powerful retail tools practical and easy to use. ...

How Small Sellers Can Compete With Giants — Nahar Geva | New Data-driven Strategies For Ecommerce Growth, How To Beat Big Brands, What Makes A Product A Winner, Systems And Habits You Need To Master Data Analysis, Why Ego Kills E-commerce Success (#441) 20.10.2025

In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time.  Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands.  He shares his story of founding ZIK Analytics from a personal need for automation and provides a mas...

How To Hit $1M Months Selling Hard Gated Brands — Aaron O'Sullivan | Why New Amazon Stores Are Gated, How To Buy Aged Amazon Accounts, The Process Of Selling Amazon Stores, Why Multiple Stores Mitigate Risks, How To Ungate Product Categories Fast (#440) 15.10.2025

In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow.  Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension.  He explains why the "vehicle&...

How AI Is Changing The Way Amazon Is Managed — Jerry Vida | How AI Is Automating Amazon Optimization, Why Focusing On Profit Is Better Than On Revenue, Why Manual Amazon Tasks Hurt Business Growth, Why Restructuring Accounts Saves 70% Ad Spend (#439) 13.10.2025

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue.  Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization.  He explains why a clean ad account structure elimi...

How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438) 06.10.2025

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.  Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.  She also provides a masterclass on discount pricing psychology, setting tiers, and whe...

AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From Chatbots, How AI Links Shopify, 3PL, And ERP (#437) 01.10.2025

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands. Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch. He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in...

How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best Entry Market, What AI Agents Mean For Search (#436) 29.09.2025

In this episode, we dive into the challenge of selling products across the diverse markets of Europe. Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing. Nico...

From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435) 24.09.2025

In this episode, we explore how to boost engagement and recover sales by moving from clicks to conversations.  Giorgio Pagliari, CEO of Spoki, shares how his platform uses WhatsApp and AI to deliver instant customer support, automate communications, and drive revenue growth for ecommerce businesses.  He also explains how AI is creating a new era of conversational commerce. Topics discussed in this...

Why Ecosystem-First Matters On Shopify — Anton Ekström | Why Shopify Is The Commerce OS, How AI And Shopify Sidekick Support Merchants, Why Paid Beats Free Shopify Themes, What To Check In A Shopify Theme, How To Build A B2B Store On Shopify (#434) 22.09.2025

In this episode, we explore why a Shopify ecosystem -first approach is key for e-commerce growth.  Anton Ekström, an entrepreneur and expert at Iggy Agency, explains why merchants should see Shopify as a powerful operating system, not just a simple store builder.  He also shares tips on how to choose the right theme, avoid app clutter, and leverage Shopify for both B2B and DTC brands. Topics discu...

How To Boost Ecommerce Retention And LTV With No-Code Mobile Apps — Gaurav Parvadiya | Why AI Powers E-commerce Growth, Why Retention Beats Acquisition, Why Push Notifications Win, How To Use App Data Smartly, How To Build No-Code Apps (#433) 17.09.2025

In this episode, we dive into the challenge of keeping customers coming back to online stores. Gaurav Parvadiya, founder and CEO of Twinr.dev, shares how mobile apps are changing the game for brands. He explains how apps can drive engagement, repeat purchases, and long-term loyalty by reaching customers directly and offering a more personal shopping experience. He also reveals strategies for using...

Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432) 15.09.2025

In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth. Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity.  He also gives actionable advice on advertising, keywo...

How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You Need A Single Source Of Truth For Data (#431) 10.09.2025

In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it.  We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation.  She explains the risks of "flying blind" with your numbers and how automation,...

Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430) 08.09.2025

In this episode, we explore why AI is the next big business lever for e-commerce.  Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.  He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibili...

11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429) 31.08.2025

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend.  Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results.  He also reveals strategies for scaling faster, c...

How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428) 27.08.2025

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales.  Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging.  He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic...

How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns Drive Retention, How ClickPost Works (#427) 25.08.2025

In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales.  From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout. Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order tracking and delivery into a revenue driver.  To...

How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426) 20.08.2025

In this episode, we dive into the challenges and opportunities of selling products globally.  Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide.  He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smar...

How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425) 18.08.2025

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.  Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.  He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to dr...

Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) 13.08.2025

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.  He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily. Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, a...

What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423) 11.08.2025

In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics. Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable. Topics discussed in this episode:   Why b...

Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422 06.08.2025

In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.  Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.  He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms. Topics...

Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#421) 04.08.2025

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels.  Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies tha...

What Brands Get Wrong About Warehouse Scaling — Thomas Kircheis | Why Warehouse Chaos Impact Sales, Why Stock Accuracy Is Key To Scaling Your Shopify Store, Why A Warehouse Management System Is Essential (#420) 30.07.2025

In this episode, we dive into fixing warehouse chaos for e-commerce success.  Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling.  From optimizing routes to reducing staff, discover practical tips to streamline...

How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419) 28.07.2025

In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management.  He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making.  He also emphasizes the need for flexible pricing a...

Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#418) 23.07.2025

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies.  Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.   He explains how one simple solution can replace...

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