Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins.  Scott Brandley and DJ Sprague, Co-Founders and authors of "Cashflo," share how the average e-commerce site loses nearly 38% of its revenue to ten specific revenue killers like chargebacks, false declines, and returns. They reveal strategies for turning these losses into gains by using...

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets. Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale without fear.  He reveals why high ROAS can be misleading and how to structure your business expenses to ensure every ad dollar spent actually grows you...

In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026.  He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal customer profile, and the strategies for leveraging paid and owned marketing.  The episode concludes with a focus on long-term strategies for sustainab...

In this episode, we explore how to fix underperforming product listings and stop losing money on bad designs.  Monte Desai, Founder of Pixii.ai, explains how his AI platform uses data from 100,000 top Amazon listings to create high-converting, editable images in minutes. He shares how brands are cutting costs, shortening design times from weeks to seconds, and seeing massive jumps in their convers...

In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it. Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words. You will also learn how to use search data...

In this episode, we explore why high ad performance numbers don't always lead to a profitable business.  Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth.  You will learn how to use...

In this episode, we explore how to fix messy product data and creative assets that slow down your brand.  Lynn Herman, APM Marketing Manager at Canto, explains how a digital asset management system acts as a single source of truth for your business. She shares why organizing content around your products—rather than random folders—helps you launch faster on Shopify and other marketplaces.  You will...

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.  Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today.  He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using &...

In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands.  Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations.  He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly chang...

In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower deal value. Frank Kosarek, Co-founder of BizPort, explains how to prepare for a successful exit by getting your finances and operations in order. He shares tips on finding the right time to sell, understanding what buyers look for, and using a simple formula to value your br...

In this episode, we explore how to fix loyalty programs that rely too much on discounts.  Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money. Jed breaks down how this strategy helps brands stay relevant every da...

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.  He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses....

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.  Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days. Topics discussed in this episode:   Why the old copy-paste...

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.  Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.  She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroy...

In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work.  Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data.  He reveals the "hidden cost" of the "always on" culture and explains how a business-focused mes...

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show. He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business. He also highlights the growing impact of AI on online shopping and ecommerce for both customers and...

In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks.  Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts.  He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs like Compelling Evidence V3, can drastically r...

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.  Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.  He explains how to gain a clear v...

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.  Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and Ti...

In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success.  Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages.  He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focus...

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential.  Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance.  He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the...

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery.  Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user.  He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Age...

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy.  He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong.  Claus also talks about the evolution of the podcast’s YouTube format and...

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM).  Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts.  He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales...

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth.  Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue.  He reveals strate...