Claus Lauter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Business EN ↓ 523 episodes

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move t...

Author

Claus Lauter

Episodes

Expanding Globally: Mistakes To Avoid And Keys To Success — Sharoon Thomas | How To Start Global Sales Easily, Why DTC Brands Struggle To Scale, Why You Need Local Entities, Why Market Testing Saves You Money, How A Phased Rollout Avoids Failure (#392) 28.04.2025 24:30

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from si...

The Future Of Ecommerce Shipping — Erez Sages | Why Sellers Must Adapt To Trade Laws, How AI Avoids Delivery Issues, How Automation Speeds Up Shipping Tasks, What Complicates Returns And How To Fix It, How Automation Saves Shipping Time (#391) 23.04.2025 25:08

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutti...

How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390) 16.04.2025 31:33

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane...

You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389) 14.04.2025 33:16

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ad...

How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388 09.04.2025 33:57

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. William explains how to...

From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387) 07.04.2025 22:45

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend. Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. ...

Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386) 02.04.2025 38:34

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches. Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, w...

How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#385) 31.03.2025 23:55

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping...

Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384) 26.03.2025 34:08

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We...

How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383) 24.03.2025 27:15

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how busine...

The Hidden Costs Of Poor Inventory Management And How To Fix It — Chris Hondl | The Complexity Of Multi-platform Inventory, Why Overstocking Hurts Your Business, How Accurate Records Help Your Finances, Why Non-moving Inventory Limits Your Growth (#382) 19.03.2025 23:14

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses. Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventor...

He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381) 17.03.2025 26:29

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers. AI, has...

How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380) 12.03.2025 33:25

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and...

Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379) 10.03.2025 21:23

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore how to collect zero-party data to drive Shopify store conversions. Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided d...

Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378) 05.03.2025 25:12

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices. Laurent, an environm...

How To Consolidate Your Tech Stack To Maximize Post-Purchase Touchpoints And Boost Profits — Aaron Evett | Why Post-Purchase Boosts Retention, How To Turn Returns Into Exchanges, Why Streamlined Tools Improve Efficiency, How AI Improves Support (#377) 03.03.2025 28:13

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore the critical yet often overlooked post-purchase customer journey. Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities....

The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376) 26.02.2025 32:58

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most. Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and ex...

How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375) 24.02.2025 35:35

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions. Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive convers...

How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374) 19.02.2025 25:51

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping. The big takeaway: Starting an online store is eas...

Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373) 17.02.2025 23:56

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses. Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business autom...

Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372) 12.02.2025 28:32

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform. Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently a...

The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371) 10.02.2025 42:03

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir. With over 25 years of experience helping more than 150 brands scale to success, includi...

5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370) 08.02.2025 33:49

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies. Drawing from his background in social psychology, Stefan reveals how...

The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369) 03.02.2025 22:50

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success. Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how rob...

Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368) 29.01.2025 22:46

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively. Tune...