Claus Lauter
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move t...
Author
Claus Lauter
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Conversion Rate Optimization Tip - Don't use sliders | #048 Claus Lauter 06.10.2021 3:47
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead. Ready for higher conversion rates? I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less. Message me and I'll get you the details. Got A Question You Want Answered On the Podcast? Ask your questions or...
Tools for Content Creation | #047 Claus Lauter 29.09.2021 11:59
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4. In this episode, I talk about tools that I use for content creation and distribution. Apps and sites mentioned in the show: https://app.grammarly.com/ https://www.wordtune.com/ https://spinbot.com/ https://charactercounttool.com/ https://caseconverter.com...
Conversion Rate Optimization Tips | #046 Claus Lauter 25.09.2021 6:41
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4. On the Show Today You’ll Learn: Homepage: Conversion Optimizations Rate tips Collection page: Page Conversion Optimization tips Product Page: Conversion Optimizations Rate tips Cart Page: CRO tips And more! Ready for higher conversion rates? I bet I can f...
Influencer Marketing for Shopify | #045 Justin Kline 23.09.2021 18:23
In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing. On the Show Today You’ll Learn: Different Objectives for Influencer Marketing Types of influencers How to find influencers A unique approach to Influencer Marketing The Instagram Analyzer tool And more! Links: https://markerly.com/ Got A Question You Want A...
Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov 21.09.2021 13:08
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value. On the Show Today You’ll Learn: Why you should use up- and cross-sell on your store. How to find out where to put your up and cross-sells. Why you should use post-purchase upsells And more! Links: https://recom.ai https://apps.shopify....
What The Apple iOS 15 Update Means For Your Email Marketing | #043 19.09.2021 8:19
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store. On the Show Today You’ll Learn: Update on Apple Mail Privacy Protection How does this impact your email marketing How can you prepare for this update And more! Got A Question You Want Answered On the Podcast? Ask your questions or let me know if th...
Improve Your eCommerce Results with Site Search | #042 Naveen Gupta 16.09.2021 18:40
In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value. On the Show Today You’ll Learn: Why you should use a predictive search on your store. How predictive site search improves your conversion rate and AOV. How suggestions in search results capture more clients. How filters and sor...
Exclusive Sneak Peek at GET CONVERSIONS program | #041 14.09.2021 4:58
For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS . Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store looking to scale. Until September 2...
Cross Promotion Marketing for Shopify | #040 Ruben Arnold 10.09.2021 21:50
In this episode, I talk with Ruben Arnold, Founder of cartstream.io, about how to use in-store cross-promotion marketing to promote your products in other Shopify stores. On the Show Today You’ll Learn: The power of cross-promotion marketing How you can reach new customers How you can increase brand awareness Why cross-promotion marketing gives you a higher AOV And more! Links: https://www.cartstr...
How To Prioritize Your Physical & Mental Health (As An Entrepreneur) | #039 Claus Lauter 07.09.2021 9:28
In this episode, I share my tips on how to improve your mental and physical health as an entrepreneur. On the Show Today You’ll Learn: Why Physical & Mental Health is important for your success How the Pomodoro Technique can help Why you should align your working hours with your biorhythm How Biohacking can help you And more! Got A Question You Want Answered On the Podcast? Ask your questions...
Free vs Paid Shopify Themes (Pros/Cons) | #038 Claus Lauter 02.09.2021 5:38
In this episode, I talk about the pros and cons of using a free vs a paid theme for your Shopify store. On the Show Today You’ll Learn: What to do when you want more features in your store When to choose a developer over an app Why a paid theme might save you money And more! Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like t...
What it takes to build an eco-conscious brand on Shopify | #037 Dan Hadley 29.08.2021 19:07
In this episode, I talk to Dan Hadley, co-founder of carboncroc.com, about how to make your products carbon neutral. On the Show Today You’ll Learn: How to make your products carbon neutral How to build a sustainable brand How a Shopify app can help with that How becoming carbon neutral impacts your pricing And more! Links: https://carboncroc.com/ Got A Question You Want Answered On the Podcast? A...
Shopify Cart Optimization [Quick Tip Guide] | #036 Claus Lauter 25.08.2021 6:29
In this episode, I discuss the pros and cons of testing different cart options to increase conversions on Shopify. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A...
Tips and tricks learned from over a decade of remote work [Hint: Always Wear Pants] | #035 Kevin Rizer 23.08.2021 18:07
In this episode, I talk to Kevin Rizer, Author of the upcoming book "Always Wear Pants", about how to survive and thriving while working from home or remotely and location independent. On the Show Today You’ll Learn: Working Location Independent - Is that your dream? The downsides and pitfalls of working remotely How to motivate yourself and how to avoid overworking How to find your rout...
How To Create One Year Of Content In Five Days | #034 Elizabeth Pampalone 19.08.2021 24:46
In this episode, I talk to Elizabeth Pampalone, Founder of getabsolutemarketing.com, about how to generate a year's worth of marketing content in just five days. On the Show Today You’ll Learn: What if you could create 1 YEAR of Marketing Content in just 5 DAYS. How to take your brain into hypermode to create content How to set up the assembly line for content production A golden nugget and a...
Best Apps To Increase Revenue On Shopify | #033 Claus Lauter 18.08.2021 9:26
What is your 2021 Shopify app strategy to increase revenue? In this episode of the Ecommerce Coffee Break, I go through Shopify apps and strategies that help you to increase your store's revenue. On the Show Today You’ll Learn: What you need to do before adding more Shopify apps to your store Which Shopify apps I use and would recommend Why the right Shopify app at the right moment matters Wh...
How to create user generated content for your business | #032 Dan Kleinman 15.08.2021 20:06
In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers. On the Show Today You’ll Learn: Why Facebook Ads & User-generated content works (UGC) for your brand Why social proof is incredibly persuasive for shoppers Why you should use brand ambassadors and where to find them What micro- and nano-creators are and wh...
Best Virtual Phone Number App for Shopify | #031 Claus Lauter 12.08.2021 5:35
In this episode of the Ecommerce Coffee Break, I talk about how you can get a Virtual Business Phone Number + Professional Voicemail for your Shopify Store. On the Show Today You’ll Learn: Why having a phone number is important for your Shopify business Where to get a Virtual Business Phone number How to set up your Voicemail the right way And more! Links: Grasshopper Virtual PBX: https://grasshop...
How to drive more revenue in a sustainable way with SMS marketing | #030 Lisa Popovici 09.08.2021 18:26
In this episode of the Ecommerce Coffee Break, I speak with Lisa Popovici, founder of Cartloop.io, about ways to build a personal relationship with your customer with SMS marketing and make more money in the process. On the Show Today You’ll Learn: How to drive more revenue in a sustainable way with SMS marketing How to build a personal relationship with a shopper Why SMS is becoming an even more...
How to Increase The Average Order Value For Your Shopify Shop | #029 Deb Mecca 08.08.2021 18:44
In this episode of the Ecommerce Coffee Break, I speak with Deb Mecca about how to increase the average value of your Shopify orders. On the Show Today You’ll Learn: How to increase the average order value (AOV) for your Shopify shop What you need to concentrate on when increasing AOV Shopify Apps that help with increasing AOV And more! Links: In Cart Upsell and Cross Sell https://apps.shopify.com...
Shopify Online Store 2.0 - Ecommerce Coffee Break [Quick Tip Episode] | #028 Claus Lauter 04.08.2021 9:07
In this episode of the Ecommerce Coffee Break, I talk about Shopify's new Online Store 2.0 theme framework. On the Show Today You’ll Learn: What the Online store 2.0 framework is What features it has Get info about Shopify's new default theme Dawn Learn if and when you should upgrade your store And more! Links: Shopify Online Store 2.0 Overview: https://www.shopify.com/partners/blog/shop...
How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube] | #027 Joseph Wilkins 03.08.2021 25:22
This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands. On the Show Today You’ll Learn: Why TV commercials are not working anymore How to reach 100 million views with 4 videos What relevant humor means and why it will work for your brand Why being funny is a difficult task F...
Concentrate on these 9 areas to optimize & scale on Shopify | #026 Claus Lauter 30.07.2021 8:09
In this episode of the Ecommerce Coffee Break, I talk about the different areas you should concentrate on when you want to optimize and scale your business on Shopify. On the Show Today You’ll Learn: What problems do a lot of business owners have with their store What areas to concentrate on to solve these issues And more! Got A Question You Want Answered On the Podcast? Ask your questions or let...
How Shopify's Payment Options Impact Your Conversion Rate | #025 Claus Lauter 26.07.2021 9:25
In this episode of the Ecommerce Coffee Break, I talk about Shopify's Payment Options and how they impact your conversion rate. On the Show Today You’ll Learn: What problems the wrong payment options cause Overview of different payment options in Shopify How to choose the right payment option for your store And more! Got A Question You Want Answered On the Podcast? Ask your questions or let m...
How to use the 5-Second Test to improve your online store | #024 Claus Lauter 22.07.2021 8:51
In this episode of the Ecommerce Coffee Break, I talk about how to use the 5-Second Test to improve your online store. On the Show Today You’ll Learn: What is the 5-Second Test Where to use the 5-Second Test How to perform a 5-Second Test What questions to ask in a 5-Second Test And more! Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or gues...
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