Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode of the Ecommerce Coffee Break Podcast, I speak with Sam Sesti, founder of Cloudlab.com, about the importance of reports and how they can help your Shopify business. On the Show Today You’ll Learn: Why many merchants do not know which reports to use Why it's important to have the right report for the right person at the right time How to combine data from different apps and sou...

In this episode, I talk about how to optimize your store's header area for more conversions and better usability. On the Show Today You’ll Learn: Why you want only money-making elements Why you want a search form Why usability is achieved by the right font size and color And more Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitch...

In this episode, I speak with Matt Remuzzi, founder of CapForge , about how accounting isn't the sexiest part for e-commerce sellers, but it's still crucial. He shares practical advice on how people can use tools of accounting, so they can keep more of their hard-earned money. On the Show Today You’ll Learn: Why you should hire an accountant who understands eCommerce The challenges that...

In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com , about how to create a  personalized user experience in your Shopify store to increase conversions and revenue. On the Show Today You’ll Learn: How to create holistic, compelling shopping experiences that keep customers engaged How to use product recommendations, segmented experiences, and email personalizatio...

In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sales from your traffic. On the Show Today You’ll Learn: Why creating urgency can increase your sales Why you need to understand visitor behavior first Why urgency needs to be 'real' How urgency can be applied to different visitor segments And...

In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments. Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an honest Rating/Review for the show on iTunes ! Share th...

In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coach at Digital Marketer.com and the co-host of the Perpetual Traffic podcast. On the Show Today You’ll Learn: Why the last few months have been a bloodbath in paid traffic Why the actual challenges of digital marketing were inevitable and necessary Why...

In this episode, I talk with Raul Galera, Chief Advocate at ReferralCandy.com, about how word-of-mouth and referral marketing can help you acquire and retain customers On the Show Today You’ll Learn: What is Word of Mouth Marketing. How Referal Marketing works in the online world. How to motivate your customer to refer friends. Why referral marketing creates a win-win-win situation. How to prevent...

In this quick tip episode, I share 3 tips on how you can improve email marketing for your Shopify store. On the Show Today You’ll Learn: How often to send our email marketing campaigns How to come up with content ideas. How to test the readability of your emails and more Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |...

In this episode, I talk about a SaaS platform that generates marketing automation to help eCommerce stores acquire and retain customers based on predictive AI. Guests on the show are Sacha Landesmann, CMO & Co-founder of Aument.io, and Mario Leon CPO of Aument.io. On the Show Today You’ll Learn: Why you will be struggling if you don't make data-based decisions Why also the customers suffe...

In this podcast episode, I talk about how to do competitor research for your Shopify business. On the Show Today You’ll Learn: Why you should do competitor research What competitor data to collect How and where to research competitor data What tools to use for your eCommerce Competition Analysis and more Links / Social: SEMRush Research Tool: https://semrush.sjv.io/MXRAmnom Subscribe & Listen...

In this episode, I speak with Rosie Bailey, Founder & CEO of Nibble, about how to improve conversion and AOV with a smart, fun chatbot that negotiates a sales price with your customers. On the Show Today You’ll Learn: - How negotiating can be a win-win situation for the buyer and the seller - Why haggling is engaging and fun for buyers - Why negotiating with a chatbot increases conversions and...

In this episode, I explain what you need to have in place to create a successful Shopify business. On the Show Today You’ll Learn: What you need in place before you open your store. The importance of knowing your audience, message, and competitors. How to create your business and start it in the right order. Why conversion optimization and marketing automation is important. and more Links: https:/...

In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more customers. On the Show Today You’ll Learn: Why video emails add a personal touch to your marketing How to use a video to communicate with your customers in Shopify Except imperfection in your videos Why personal videos help to retain customers Links: h...

In this quick tip episode, I talk about ways of getting unbiased user feedback on your Shopify store. This will help you to improve the user experience and improve your conversion rates and revenue. On the Show Today You’ll Learn: Why asking your friends & family is a bad idea How you can test your store's user experience What the 5-second test is Which apps and services will help you wit...

In this episode of the Ecommerce Coffee Break podcast, I talk with Valentin Radu, CEO & Founder omniconvert.com, about how to improve customer lifetime value and retention rate using customer behavior analysis. On the Show Today You’ll Learn: How to improve your customer lifetime value The 3 pillars of customer lifetime optimization How customer behavior analysis will improve your retention ra...

In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists. On the Show Today You’ll Learn: How and when to use Pop Up's on your store The right order to ask visitors for their information Why you should take a softer approach when it comes to SMS Got A Question You Want Answered On the Podcast?...

In this episode of the Ecommerce Coffee Break podcast, I talk with Anne Thomas, co-founder of design-packs.com, about Shopify themes and what the recent online shopping 2.0 updates mean for merchants. On the Show Today You’ll Learn: How to customize your store without a developer Should you upgrade to an Online Shopping 2.0 theme? The meaning of 'sections everywhere' and JSON Links: http...

In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your Shopify store. On the Show Today You’ll Learn: What thin content is and why you should avoid it. Why you should check your structured content (Schema Markup). Why it is important to have Data Feeds for your store Got A Question You Want Answered On...

In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should care about cyber security and the dangers of discount codes. On the Show Today You’ll Learn: How 3rd party code can harm your Shopify store Why coupon extensions are a risk for your website Why the wrong coupon strategy will hurt your store's re...

In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page.  Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upco...

In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business. On the Show Today You’ll Learn: What headless eCommerce is about. Why site speed and A/B testing are so important for your store. How storefront personalization features will evolve. How to us...

In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes. On the Show Today You’ll Learn: Which are my 5 favorite Shopify Themes What you should consider when picking a theme And more Links: Warehouse Theme: https://themes.shopify.com/themes/warehouse/styles/metal Turbo/Flex Theme: https://bit.ly/3FGZeB2 Debutify Theme:  debutify.sjv.io/oeyjMm EcomSolid Theme:...

In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores. On the Show Today You’ll Learn: Why Shopify might not be the right platform What alternatives you have for a one product store And more Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click h...

We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education". Take The Guesswork Out Of Ecommerce! Discover the course and coaching you need to convert more traffic into sales and accelerate the growth of your Shopify store without spending more on ads. GET CONVERSIONS provides the course, coaching, and community...