Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we talk about challenges you must overcome in emerging markets and why you should build your fulfillment service. Featured guest is Maximilian Rast, Co-founder of Klar (https://www.getklar.com). He helped nearly 100 DTC brands solve their expansion and growth issues. On the Show Today You’ll Learn: Why emerging markets present challenges for ecommerce brands Learn about emerging m...

In this podcast episode, I give some tips on how to optimize the variant selection on your product detail page in order to increase conversion rate. Links & Resources https://www.clauslauter.com/ Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an ho...

In this podcast episode, we talk about reasons why you should add a subscription model to your business. The episode features Evan Padgett, COO & Partner at Stealth Venture Labs. He is an e-commerce expert with over 20 years of experience in helping grow subscription e-commerce businesses from startups to enterprises. On the Show Today You’ll Learn: How do you know if a subscription model is r...

This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm. He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks. Asher shares insights on how ecommerce brands can gain funding. Discover great tips on raising capital a...

This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide. We discuss how consumer brands can deliver the best Direct-To-Consumer experience. On the Show Today You’ll Learn: How to get the delivery experience right Why it i...

This podcast episode features Osa Gaius, founder and CEO of Parrot at getparrot.com. We talk about the importance of SMS marketing, online marketing strategies from physical retail stores, and when to consider SMS for your brand. On the Show Today You’ll Learn: Why SMS is the best channel for reaching people on mobile Why SMS is not the same as an email marketing message The importance of timing y...

This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey. On the Show Today You’ll Learn: The most common check-out issues for merchants Why some checkout pages are difficult to use Why too many payment options can hurt your conversion rate The best way to optimize your checkout pages And...

In this episode, you will learn how to optimize your store's header for more conversions and revenue. There are four ways we can help you.  Which would you like help with? I need help with converting website traffic into sales.  I need help with revenue growth.  I need help with my ecommerce business strategy.  I need help with my online marketing strategy. Message me and I'll get you th...

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales. On the Show Today You’ll Learn: Why humor in marketing can increase sales How to brainstorm funny video ads Why brands need to be ready to take the risk What makes a good...

In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this episode. On the Show Today You’ll Learn: Being a digital nomad: How to make the transition The difficulties of being a digital nomad Tips and Tricks for location independent entrepreneurs Why systems are crucial to running a location independent busin...

In this episode, you will learn how to create a Google AdsPerformance Max campaign. Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an hones...

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos. We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need. On the Show Today You’ll Learn: - How he persevered after facing an unexpected tragedy. - How to become a transformative force in the $200 billion + glob...

In this episode, I talk about the difference between a beautiful website and one that converts well. New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales. When you increase your conversion rate by 1%, you double your sales without doing anything extra. Don't just focus on traffic and marketing... F...

This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify. We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic. On the Show Today You’ll Learn: Why discounts are so problematic for the long-term profitability of a bus...

This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl. We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics. Segments is built to give you analytical powers, so you can uncover hidden data insights and take action via prebuilt segmentation to gro...

This episode features Philippe Roireau, the Vice President of Business Development & Partnerships at Gorgias. We talk about why a positive customer experience is a revenue generator for our eCommerce store and how your support team can become a profit center. Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopify Plus stores. On the Show Today You’ll Learn...

In this episode, Burc Tanir, CEO & Co-Founder of Prisync, tells me how their SaaS-based price tracking platform makes it easier for Shopify merchants to track their competitors' prices, price changes, and even their stocks. On the Show Today You’ll Learn: What you need to know about your competitors' pricing Why it's hard to analyze your competitors' prices manually How com...

In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue. You can find a list of the apps down below. ✅ SEO Manager https://apps.shopify.com/seo-meta-manager ✅ Smart Search & Filter https://apps.shopify.com/searchanise ✅ Loox - Photo Reviews https://apps.shopify.com/loox ✅ One Click Upsell - Zipify OCU http...

In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x. On the Show Today You’ll Learn: How a unique approach to personalization can make all the difference. Why clients appreciate old-fashioned communication. How robots can create handwritten...

In this quick tip episode, I talk about the issues I see with trying to get your Shopify store ranked in Google without an SEO strategy. Subscribe & Listen Everywhere: You can listen and subscribe to the podcast at: Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | Google Podcast | Buzzsprout | YouTube Please support the podcast by giving an honest Rating/Review for the sh...

In this episode, I speak with GQ Fu, Co-founder & CEO at ltvplus.com, about how you can make more money with a world-class dedicated customer service team. On the Show Today You’ll Learn: Why customer support should be a profit center for your company How to scale customer support in a fast-growing business What technology stack you need to automate recurring support tasks How your support tea...

In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose. On the Show Today You’ll Learn: What testing and optimizing with a purpose means How to use creative and copy structures to guide your split tests Why you should test audience structures for 5 days How to build your audiences after the iOS 14.5...

I am curious to learn more about you in this episode. To provide you with better content on the podcast episodes and videos, I have created a short survey. Let me know your answers by clicking the following link: https://forms.gle/g2cpxXhH2JjeBmbb7 Thank you for your help. You are awesome! _______________ Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spo...

In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue. On the Show Today You’ll Learn: Why SEO is important for eCommerce stores Wh...

Learn How To Generate More Sales & Revenue From The Traffic You Already Have Introducing GET CONVERSIONS - A proven process for growing Shopify stores using conversion rate optimization. Improve your conversion rates & revenue from existing traffic with the GET CONVERSIONS masterclass program. GET CONVERSIONS is the only Online Membership & Mentorship Program that includes: Ongoing Liv...