Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

This episode features a conversation with Debarshi Chaudhuri. He is one of the founders of Maverick at trymaverick.com, a startup that uses AI-generated deep fakes to help ecommerce brands create personalized videos at scale for their customers. We discuss how Artificial Intelligence (AI) and Deep Tech are having an impact on ecommerce marketing today. On the Show Today You’ll Lear n: How to make...

This episode features a conversation with Ryan Flannagan, CEO and Founder of Nuanced Media at nuancedmedia.com. We discuss five ways to increase your Amazon conversion rate and accelerate revenue. Ryan Flannagan is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third-party ma...

In this episode, I talk with Robin H. Smith CEO and Co-Founder of VL OMNI about how a managed integration service can help Shopify brands. With over 28 years of experience in supply chain and data integration, Robin H. Smith is Co-Founder and CEO of VL OMNI, a iPaaS managed service platform that is both elastic and scalable to the demands of scaling ecommerce and multichannel merchants. On the Sho...

In this episode, I talk with Vibhor Kapoor of AdRoll, about how to use Omni-channel marketing campaigns to build personalized experiences in a matter of minutes. Vibhor Kapoor is the Chief Marketing Officer for AdRoll ( adroll.com ), a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning,...

In this episode, I talk with Jonathan Halbrecht, Co-Founder and Chief Product Officer at blyp.ai about why there is no need to follow complicated analytics dashboards anymore. Jonathan is an Experienced analytics consultant, advisor, and team leader with deep roots in ecommerce. He has over a decade of experience in designing solutions that support data-driven decisions through concise and powerfu...

In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites. Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources....

This episode features a conversation with Dimitris Skiadas. We discuss what's happening in Ecommerce & Marketing in Q4 of 2022. Dimitris is a Digital entrepreneur & Ecommerce Expert with 10+ years experience of scaling stores to 7 & 8 figures. He speaks Google Analytics and is an International Public Speaker and trainer. In addition to being the host of a Greek Mastermind event, h...

In this quick tip episode, I'll give you some tips for your Black Friday email marketing. On the Show Today You’ll Learn: Why I hate Black Friday Why you should rethink your email campaign Tips for a successful Black Friday email campaign And more Links & Resources Website: https://www.clauslauter.com/ Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes...

This episode features a conversation with Tom Coburn, the founder and CEO of Jebbit.com. We discuss how quizzes can be used to increase engagement, conversions, and revenue. Tom has been named one of Forbes 30 Under 30 and Jebbit has been named one of the Top 25 Most Promising Companies in the World by CNBC. Tom is also co-founded two nonprofits: The Enjoy Life Leadership Academy, focusing on yout...

In this episode, I talk with Ronen Hirsch, founder of qwiqode.com, about why pre-built section templates in Shopify make store development easier. Ronen has 18 years of experience designing and developing a variety of websites. About a year ago, he realized that he has created specific content sections for Shopify sites - which is how qwiqode was born. Qwiqode offers pre-built section templates fo...

The topic of this quick tip episode is how to generate traffic to your Shopify store or website. On the Show Today You’ll Learn: - How to generate traffic using different platforms - Why you should diversify your traffic - How an old marketing method can generate traffic - And more Links & Resources Website: https://www.clauslauter.com/ Community: https://www.clauslauter.com/ecom-merchant-pro/...

In this episode, I talk with Brian Garside, CEO of managecomics.com, about how comic shops can get their products online quickly, while also managing their ordering process for comics and other comic-related products.   The Manage Comics platform is used by more than 250 stores worldwide with shops in Canada, the USA, Australia, and the United Kingdom On the Show Today You’ll Learn: What you need...

In this episode, I talk with Tomasz Sadowski, CEO at Opinew.com, about how to use reviews the right way to increase conversions and retention. Tomasz founded Opinew, a Shopify review app, 6 years ago to make it easier to BOTH collect reviews, and use them to improve conversion rates and create more customer-focused marketing. Time permitting he also helps to run a family-owned guest house and enjo...

In this episode, I talk with Gokul Muralidharan, CEO of Argoid.ai, about how to increase revenue with AI-driven recommendations. Gokul combines business savvy and strong engineering skills as the CEO and Co-Founder of Argoid - a leading AI-driven recommendation engine for eCommerce on Shopify. Argoid’s product recommendations boost average order value & conversion, improving retention for Shop...

In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online. Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.co On the Show Today You’ll Learn...

In this quick tip episode, I talk about ways to increase your email deliverability and improve your sender's reputation. Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more...

In this episode, I talk with Marta Rogach, Business Development Lead at Plerdy (www.plerdy.com), about conversion rate optimization and how to convert website visitors into buyers. On the Show Today You’ll Learn: The different approaches to conversion rate optimization Why Conversion rate optimization must be data-driven An overview of the tools required for conversion rate optimization The advant...

In this episode of the Ecommerce Coffee Break Podcast, I talk about how to build trust on your Shopify store. On the Show Today You’ll Learn: Why you should use trust-building elements What elements build trust Where to position the trust-building elements And more Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher |...

In this episode of the Ecommerce Coffee Break Podcast, I talk with Sebastian Herz, Founder of Zignify Product Sourcing (zignify.net), about how to source products effectively. On the Show Today You’ll Learn: How outsourcing your sourcing process can benefit you How to find the best manufacturer or supplier How to ensure you produce your products in the right country What a sourcing company can off...

In this episode, I discuss tactics and strategies for preventing burnout while running your Shopify store. On the Show Today You’ll Learn: What you should focus on Why you should work on your business, not in your business - What strategies to implement to reduce your workload And more Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/...

In this episode, I talk with Luke Carthy. Luke is an eCommerce consultant specializing in strategy & search. He is also an ambassador for Doofinder.com On the Show Today You’ll Learn: What makes site search so important What features your site search should have What KPI's are important for optimizing your site search And more Links & Resources https://www.doofinder.com https://lukeca...

In this episode, I talk about our GET CONVERSIONS community where Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Links & Resources More info about the community: https://bit.ly/3yQa0UP Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/...

In this episode, I give you a quick channel update. Subscribe & Listen Everywhere: Listen On: ​ clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an honest Rating/Review for the show on iTunes ! Share the podcast with your family, friends, and co-workers. Tag the podcast on Instagram @clauslauter a...

In this episode, I talk with Jay Gibb, Founder and CEO of B2B SaaS company CloudSponge.com about the power of Word of Mouth Marketing and how to increase acquisitions by 50% using a Contact Picker. On the Show Today You’ll Learn: How to facilitate your clients contacts How contact pickers can help you with your marketing What a double-sided referral program can do for your business And more Links...

In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com , about how to create quality blog content at scale for eCommerce stores. On the Show Today You’ll Learn: How creative content can help you reach your audience What you need to know about content research for your copy How to get visitors from a blog to a product detail page What is the best frequency for posting new content...