Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider. On the Show Today You’ll Learn: How important is the page speed of a website? How...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com. Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website. On the Show Today Yo...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it. On the Show Today You’ll Learn: How did Apple iOS 14.5 affect Facebook ads Is Facebook advertising still worth it How to shift budgets in your ad campaigns What is an ads trading desk What is Optily's r...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Thomas Smale, Founder, and CEO of FE International . We discuss what entrepreneurs should keep in mind to succeed. On the Show Today You’ll Learn: How does a business become sellable? The characteristics that make a business owner or entrepreneur successful How can a merger acquisition work for small and medium busines...

In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field. On the Show Today You’ll Learn: An overview of what's going on in ecommerce. Is artificial...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital . We discuss blended traffic mistakes (cold vs warm traffic). On the Show Today You’ll Learn: The biggest traffic mistakes people make Modeling conversion: what is it? Why don’t you need a third-party tracker Are AI campaigns for ads more effective than manual ca...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball . We discuss how to turn customers and communities into affiliates. On the Show Today You’ll Learn: What is the significance of affiliate marketing Getting your affiliate program up and running The benefit of Social Snowball for merchants & affiliates How and when to...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com . We discuss why community strategies are important for brands. On the Show Today You’ll Learn: How a community can benefit your brand How should a merchant approach community building When to invite customers into the community How do you get your community off the ground? And more Links &...

Just a quick thank you to all our listeners and a preview of what to expect in 2023. More info http://ecommercecoffeebreak.com/ Episode Sponsor Today’s episode is made possible by our friends at BundleBuilder. With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores! Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerfu...

This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai . We discuss how to use WhatsApp for sales, marketing, and support. On the Show Today You’ll Learn:  The benefits of WhatsApp for online shopping and e-commerce What Artificial Intelligence (AI) I can do for your customer communication The best way to use WhatsApp for sales AI's ability to handle...

This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?" On the Show Today You’ll Learn: How do bundles work? Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxes When is the right moment to present the bundle to your customer How bundle discounting works Wh...

This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels. On the Show Today You’ll Learn: The concept of upselling and cross-sell How do upsells and cross-sells affect revenue and conversions The best ways to upsell on the thank you page How Reconvert can help ecommerce mercha...

This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content. On the Show Today You’ll Learn: - What is the best way to create user-generated content? - What can you do to motivate people to create customer-generated content (Video Testimonials) for you? - How much user-generated content do you need? - W...

This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing. On the Show Today You’ll Learn: - How to influence the shopper journey with video - The power of video for personalized marketing - How to use UCG content for your marketing - Why video SEO is important - And more Ajay is currently the co-founder and CEO of AI innovator Vyr...

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing. On the Show Today You’ll Learn: Mistakes people make when spending their marketing budget The best ways to optimize your ad spend Strate...

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast. We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store. On the Show Today You’ll Learn: What are the misconceptions about CRO? What is web personalization and CVO (customer value optimization)? What is OptiMon...

In this episode, I speak with Blake Hutchison, CEO of Flippa.com, about successfully investing into digital assets and what you need to know before buying a new website. Listen to the end to learn about new online business opportunities. On the Show Today You’ll Learn: How to sell your digital asset once it reaches a certain size How you can build up your asset to the point where someone would be...

In this episode, I speak with Jared Haas of UPS Capital about porch piracy and other shipping issues. We will discuss what insurance options you have for your ecommerce stores. On the Show Today You’ll Learn: An insight into how shipping companies operate. How to communicate with your customer about making their deliveries safer. How Shopify merchants can get one-click package protection for their...

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points. On the Show Today You’ll Learn: How can you make your customers to stay loyal? How can a loyalty program help in this modern...

In this episode of the Ecommerce Coffee Break Podcast, I talk with Adrien Levinger, Founder & CEO of FAV Solution. We discuss UX/UI best practices and why Shopify brands should be obsessed with user experience. On the Show Today You’ll Learn: How to build a website that is usable for a customer. How should a user journey look on a Shopify store. How should you do user testing once you go onlin...

In this episode, I talk with Dana Roefer, about the concept of social shopping. Dana is dedicated to showing potential social shoppers how they can change their lives by relying on their circle of entrepreneurs—their social sellers. On the Show Today You’ll Learn: The concept of social shopping What kind of strategies should merchants follow to make their product worthy? How can your customer assi...

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io . We discuss how brands can personalize the unboxing experience and why this is important. On the Show Today You’ll Learn: The best Marketing channel with a high opening rate How to can increase the lifetime value of your customers Why the unboxing experience of the customer is so crucial Why personalization is...

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business. Want to get in front of 1000's of Shopify merchants and business owners? Become a featured interview guest on the show. More info: https://www.clauslauter.com/podcast-guest-application/ Continue the Conversation In our ECOM MERCHANT PRO community, you can conne...

This episode features a conversation with Gaurav Baid, Founder & chief product officer at Avataar ( avataar.ai ). We discuss how augmented reality solutions can help increase conversions and sales for Shopify merchants. On the Show Today You’ll Learn: How AI and 3D augmented reality solutions can benefit customers and merchants Best-case scenarios for using 3D augmented reality The process of...

This episode features a conversation with Synim Selimi and Shkumbin Maxhuni of sogody.com. We discuss why headless ecommerce is outperforming traditional ecommerce stores. Sogody is a martech company working on creating granular digital experiences to have clients convert without pitching. They work with international brands, including Samsung, Cheil, Creative CX, Thrasio and enable growth for man...