Claus Lauter
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move t...
Author
Claus Lauter
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
How To Run High Roas Digital Ads In 2023 | #167 Paul Matvienko 29.03.2023 19:42
This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023. On the Show Today You’ll Learn: What to do about the current cookie scenario An overview of Facebook Dynamic Ads How to save time on ad platforms How to validate your website performance Why start with objective c...
Accessible In-store eCommerce - the missing brick in the future of commerce | #166 Giles Corbett 27.03.2023 24:14
In this edition of the Ecommerce Coffee Break Podcast, Giles Corbett, Co-founder & CEO at cloudshelf.ai, joins us for a chat about the future of commerce and the importance of Accessible In-store eCommerce. On the Show Today You’ll Learn: The importance of brick and mortar How to compete with big brands while having a small/medium store A deep insight into shopper’s psychology. How to take you...
Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth 23.03.2023 6:33
In this episode, I will explore the concept of "time bandits" and "energy empires" and how they affect e-commerce businesses. On the Show Today You’ll Learn: What are time bandits and how to identify them How to conduct a time audit and restructure your day How to identify energy empires and why they are detrimental to your business Practical tips for eliminating time bandits a...
Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today | #165 Nisarg Shah 21.03.2023 21:47
In this episode of the Ecommerce Coffee Break Podcast, Nisarg Shah, Co-Founder & CEO of affable.ai, shares his insights on how to leverage influencer marketing and five ways to get started. On the Show Today You’ll Learn: The importance of working with influencers Ideas to get started on influencer marketing Finding influencers who share your brand's audience Getting influencers on board:...
Data Simplified: Using Automation to Empower Non-Technical Merchants | #164 Saptarshi Nath 20.03.2023 16:52
This episode of the Ecommerce Coffee Break Podcast features a conversation with Saptarshi Nath, Co-founder and CEO at airboxr.com. We discuss how to simplify data and use automation to empower non-technical merchants. On the Show Today You’ll Learn: The biggest challenge for merchants when it comes to getting good results from their data What metrics should you track How to identify your most valu...
Why Retention is the new Acquisition | #163 Danielle Butera 15.03.2023 19:24
In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses. On the Show Today You’ll Learn: What is retention Why is retention the new acquisition How to keep a customer...
Why Entering New Markets Is The Best Thing For Your Ecommerce Business | #162 Bryce Cressy 14.03.2023 23:11
In this episode of the Ecommerce Coffee Break Podcast, we sit down with Bryce Cressy, the Head of Partnerships at zee.co, to delve into the topic of why expanding your ecommerce business into new markets can be so beneficial. On the Show Today You’ll Learn: How to expand your business internationally The minimum volume to be considered before entering into a new market Timing recommendations for m...
Subscription programs: How Successful Brands Launch, Scale, and Innovate | #161 Matthew Holman 13.03.2023 18:48
Discover the secrets of successful subscription program launch, scaling, and innovation as Matthew Holman, Head of Growth at QPilot, joins us on the Ecommerce Coffee Break Podcast. On the Show Today You’ll Learn: What you need to know before starting a subscription program Niche industries or verticals suitable for subscription programs Differences between a membership-based program and a subscrip...
Shopify Success Unlocked: The Importance of Collection Pages for Driving Conversions and Growing Your Business | #160 Will Waggenspack 09.03.2023 22:36
Join us on this episode as we sit down with Will Waggenspack, co-founder of entaice.com, to discuss how optimizing collection pages can be the key to unlocking your Shopify store's conversion potential. On the Show Today You’ll Learn: The best practices to improve your page rankings How to present information on your product page How to generate the right user experience How to optimize the c...
Maximizing Profits: How to Optimize Your Ecommerce Site for Conversions | #159 Yuxin Zhu 07.03.2023 23:10
On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips and tricks for optimizing your ecommerce website for conversions. On the Show Today You’ll Learn: Optimizing a website for conversion - why is it so important? How to create a user-centered website or page The importance of landing pages today Shopify landing pages: how...
Low-Cost Marketing Hacks: Making Word of Mouth Work for Your Business | #158 Raúl Galera 06.03.2023 24:58
In this edition of the Ecommerce Coffee Break Podcast, Raúl Galera, the Partnerships Lead at ReferralCandy, joins us to talk about inexpensive marketing tactics and the art of making Word of Mouth marketing work for you. On the Show Today You’ll Learn: Why Word of Mouth is one of the best marketing channels What WOW strategies to follow in your business The best referral setup for your business Wh...
How to Create Loyalty in Ecommerce During Economic Downturn | #157 Rakshithaa Mahesh 02.03.2023 26:02
In this episode, I talk with Rakshithaa (Ria) Mahesh and Hemant Purswani, Co-Founders of appstle.com, to discuss the importance of customer retention and loyalty in the ecommerce industry, especially in the midst of an economic downturn. On the Show Today You’ll Learn: How to unlock growth with customer retention tools The benefits of loyalty programs for customer acquisition and retention Why mem...
Enhance Your Website's Conversion Rates by Tracking Visitor Patterns | #156 Mutakabbir Ahmed Tayib 01.03.2023 23:58
This episode of the Ecommerce Coffee Break Podcast features a conversation with Mutakabbir Ahmed Tayib, Chief Marketing Officer at enhencer.com. We discuss how to maximize your website's potential with an AI algorithm that improves conversion rates through better audience targeting. On the Show Today You’ll Learn: Why it's hard to find audiences these days What you can do to improve you...
Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh 27.02.2023 25:05
In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.) On the Show Today You’ll Learn: How to implement the standard playbook of emails How to craft the perfect abandoned cart sequence Best practices for A/B testing in the email flows...
The 3 Ingredients To Building A Profitable Shopify Business | #154 Duane Brown 23.02.2023 24:43
This episode of the Ecommerce Coffee Break Podcast features a conversation with Duane Brown, Founder & Head of Strategy at Take Some Risk Inc. at takesomerisk.com. We talk about the three ingredients to building a profitable Shopify business. On the Show Today You’ll Learn: The three key ingredients required to establish a profitable Shopify business. Effective strategies for dividing a market...
How to To Save Instagram Stories, Reels, And Posts | #153 Paul Benigeri 21.02.2023 19:49
This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Benigeri, Co-founder and CEO of Archive at archive.com. We talk about how to save Instagram stories, reels, and posts. On the Show Today You’ll Learn: The significance of user-generated content in modern times Techniques for leveraging existing user-generated content A tool for easily discovering relevant content...
Conquer the Ecommerce Challenges of 2023 | #152 Gian Maria Gramondi 20.02.2023 24:53
On this episode of the Ecommerce Coffee Break Podcast, we chat with Gian Maria Gramondi, shopcircle.co's COO, about how to tackle the ecommerce challenges that 2023 will bring. We also share tips on how to leverage apps to improve your chances of success. On the Show Today You’ll Learn: What are the current market’s trends What is traffic generation and how it is working The most crucial apps...
Free "Ask an Ecom Growth Expert" Sessions 18.02.2023 3:06
You are invited to our free "Ask an Ecom Growth Expert" sessions! Don't miss out on your chance to pick the brains of our Ecommerce Growth Experts! Register for our monthly live Zoom sessions and get access to valuable insights and advice. It's free, but spaces are limited. Register Now at https://www.clauslauter.com/ask-an-ecommerce-growth-expert/ Subscribe & Listen Everyw...
How to Build a Social Media Following on Every Platform | #151 Derek Videll 15.02.2023 24:18
In this episode of the Ecommerce Coffee Break Podcast, we have the pleasure of speaking with Derek Videll, an accomplished entrepreneur, and social media expert. Derek is the Founder of SocialBamboo.com, Host of the Social Media Entrepreneurs Podcast, and Inventor of The Social Launch Formula. Our conversation delves into the topic of building a social media following across all platforms, offerin...
How DTC brands can grow sustainably in 2023 | #150 Rohit Maheshwaran 14.02.2023 22:42
This episode of the Ecommerce Coffee Break Podcast features a conversation with Rohit Maheshwaran, Co-founder of Moda, at getmoda.io. We discuss how DTC brands can grow sustainably in 2023. On the Show Today You’ll Learn: Why is retention important for growth in 2023? Retention strategies DTC brands should adopt. Must have automations that brands can leverage for driving retention How can new-age...
The Secret to Ecommerce Growth: Harnessing the Power of Data Integration | #149 Robin H. Smith 14.02.2023 27:11
In this episode, I talk with Robin H. Smith, CEO and Co-Founder of VL Omni. Join us as we delve into the world of data integration and discover why it's so essential for the success of ecommerce businesses. On the Show Today You’ll Learn: The significance of having good data and how to identify it from bad data. How you as a Shopify merchant can do more with your data. How to maximize your da...
Ecommerce Revenue Boost: The Benefits of an AI-Powered Sales Associate | #148 Shauli Mizrahi 09.02.2023 20:23
This episode features a conversation with Shauli Mizrahi, Co-founder and CTO of Rep AI at hellorep.ai. We explore the benefits of an AI-powered sales associate and how it can transform your ecommerce business. On the Show Today You’ll Learn: The biggest challenge in personalizing the user experience in e-commerce stores How AI can assist in selling products and improving the product catalog displa...
Maximizing Staffing Success: Transforming Struggles into Strength | #147 Nerissa Chaux 07.02.2023 26:19
This episode of the Ecommerce Coffee Break Podcast features a conversation with Nerissa Chaux, co-Founder & director of Filta ( filtaglobal.com ) and host of the world's largest Official Shopify meetup. Join the conversation with Nerissa Chaux as she reveals how to turn staffing headaches into a thing of the past. On the Show Today You’ll Learn: Uncover the top recruitment challenge faced...
Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy | #146 Andy Janaitis 02.02.2023 23:11
This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands. On the Show Today You’ll Learn: The influence of Google Ads on small-to-medium businesses Steps to easily enter the world of paid advertising The various opti...
The Future Of Online Consignment | #145 Jon Staab 31.01.2023 22:27
This episode of the Ecommerce Coffee Break Podcast features a conversation with Jon Staab, CEO of consigncloud.com and we discuss the future of online consignment. On the Show Today You’ll Learn: How does consignment work, and how does it interact with e-commerce? What are the unique challenges of a consignment store? Processes involved in consignment Consignment and Shopify: how do you connect t...
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