Claus Lauter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Business EN ↓ 523 episodes

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.  Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more.  You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster.  We focus on the tools and techniques that actually move t...

Author

Claus Lauter

Category

Business

Podcast website

ecommercecoffeebreak.com

Latest episode

Jul 6, 2026

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Episodes

Create Subscriptions for Shopify to Transform One-time Buyers into Brand Champions | #191 Gaby Tegen 25.05.2023

In this episode, we sit down with Gaby Tegen, founder & CEO of Smartrr.com, for an insightful conversation about unleashing the true power of customer relationships through subscriptions and a purpose-built app aimed at maximizing lifetime value. On the Show Today You’ll Learn: How to increase your customer lifetime value through subscriptions How to keep customers engaged and stay within the...

New Marketing Strategy for Shopify (Direct Mail) | #190 Michael Epstein 24.05.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michael Epstein, Co-CEO and CMO of postpilot.com. We discuss how direct mail is making a comeback and why you should use it as a marketing strategy to boost your sales. On the Show Today You’ll Learn: The marketing channel with a response rate 28 times higher than any other channel Understanding Direct Mail: Formats an...

Ultrafast Order Fulfillment for Ecommerce Companies | #189 Manish Chowdhary 24.05.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation with Manish Chowdhary, founder and CEO of Cahoot.ai. In our discussion, we explore the potential of a peer-to-peer order fulfillment network in empowering merchants to provide profitable nationwide free shipping options to customers within one or two days. On the Show Today You’ll Learn: How do merchants encounter and overc...

AI Marketing Manager App for Your Shopify Store: Boost Sales and Save Time | #188 Seamas Egan 20.05.2023

In this episode you discover how AI can streamline your store marketing efforts, allowing you to save valuable time and focus on other aspects of your business. Guest on the show is Seamas Egan, founder & CEO of tinyeinstein.ai. On the Show Today You’ll Learn: How to compete with the big brands with just a small budget and AI How to save time, with AI managing your email automation and campaig...

Boost Repeat Purchases by Avoiding 5 Loyalty Program Mistakes | #187 Dastan Chikeev 17.05.2023

In this Ecommerce Coffee Break Podcast episode, Dastan Chikeev from growave.io shares insights on avoiding 5 loyalty program mistakes to drive repeat purchases. On the Show Today You’ll Learn: Five mistakes that merchants make when it comes to loyalty programs The Value of Rewards. What does it mean and how does it work How to implement a successful loyalty program How to take advantage of email n...

The Future of Shopping: Mobile Commerce and Storytelling | #186 Jesse Pujji 16.05.2023

Discover the power of immersive mobile shopping experiences as Jesse Pujji, Founder & CEO of kahaniapp.com, shares valuable insights on the Ecommerce Coffee Break Podcast. On the Show Today You’ll Learn: What merchants can do to get more results through storytelling How to connect products to your content posts What kind of content merchants should push the most How AI is capable to influence...

How To Effectively Deliver Personalized Recommendations That Convert Sales | #185 Alexandre Robicquet 15.05.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation with Alexandre Robicquet, CEO and co-founder of Crossing Minds. We discuss how to effectively deliver personalized recommendations that convert sales. On the Show Today You’ll Learn: How to increase revenue with product recommendations, upsells, and smart bundles The biggest challenges for business owners implementing AI Ho...

How to Wow Customers with Subscription eCommerce | #184 Dileepan Siva 10.05.2023

Unlock the path to higher profits and customer retention in this episode of the Ecommerce Coffee Break Podcast. Join Dileepan Siva, founder and CEO of upscribe.io, as we discuss the art of delivering an impactful customer experience that drives business success. On the Show Today You’ll Learn: The biggest challenges of implementing a subscription into your business What is churn rate, and why is i...

Unlocking the Power of Email Automation | #183 Stefan Chiriacescu 10.05.2023

Unlock the power of email automation in this episode of the Ecommerce Coffee Break Podcast, featuring a conversation with Stefan Chiriacescu, founder of ecommerce-today.com. On the Show Today You’ll Learn: Why email marketing is so important The most common challenges/mistakes, when it comes to email marketing How often should you clean your list, and how An insight into website and cart abandonme...

Digital Marketing Strategies to Increase Your Website Sales | #182 Brandon Leibowitz 09.05.2023

In this episode of the Ecommerce Coffee Break Podcast, Brandon Leibowitz, founder of seooptimizers.com, shares valuable insights on digital marketing strategies to help you boost your website sales. On the Show Today You’ll Learn: How important is SEO in 2023 The biggest challenges when it comes to implementing SEO strategies How to get started with SEO for a new Shopify store What is a quality ba...

How Visual Generative AI Will Help Increase Your Ecommerce Sales | #181 Dr. Yair Adato 08.05.2023

On this episode of the Ecommerce Coffee Break Podcast, we have Dr. Yair Adato, Co-founder and CEO of bria.ai, sharing his insights on how Visual Generative AI can help you increase your ecommerce sales. On the Show Today You’ll Learn: How you can incorporate Artificial Intelligence into your Shopify business Examples of the benefits of Visual Generative AI The legal ownership of the images generat...

How to Seamlessly Boost Your User-Generated Content | #180 Sivan Baram 03.05.2023

Discover the secrets to streamlining your user-generated content (UGC) on the latest episode of the Ecommerce Coffee Break Podcast, featuring Sivan Baram, Co-Founder & CEO at raddcontent.com. On the Show Today You’ll Learn: Why should user-generated content be considered for marketing How to motivate someone to write a review How to amplify your customer's voice How to link a product to a...

Ecommerce Shipping to Canada with No Surprises | #179 Monty McCallum 02.05.2023

In this Ecommerce Coffee Break Podcast edition, Monty McCallum, innovation lead at borderbuddy.com, joins us to discuss efficient ways to enter Canada's $77 billion market and ship products without any unexpected complications. On the Show Today You’ll Learn: Why is it challenging to ship from the US to Canada Why do merchants face obstacles when shipping internationally How to properly confi...

The powerful blogging capabilities of AI | #178 Rob Chinery 01.05.2023

Join Rob Chinery, founder of Jolt, a new Shopify app, on the Ecommerce Coffee Break Podcast, as he delves into the game-changing blogging capabilities of AI and how it can elevate your blog content. Don't miss out on this informative discussion. On the Show Today You’ll Learn: How to generate abundant content quickly with AI Why is merchant blogging crucial for your store's success? How...

5 Proven Email Marketing Strategies to Double Your Customer Lifetime Value | #177 Ugo Balestrazzi 27.04.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation Ugo Balestrazzi, founder of Corbulo Star Media. We discuss how to maximize customer lifetime value with effective email & SMS marketing. On the Show Today You’ll Learn: How to maximize your customer lifetime with email marketing What is deliverability and why is it important for email marketing  The steps a merchant nee...

The Future of Inventory Management | #176 Bahadir Efeoglu 26.04.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bahadir Efeoglu, CEO & Co-founder of Fabrikatör. We discuss how to forecast, plan and execute your inventory operations. On the Show Today You’ll Learn: The best approach to start with inventory planning How to find out which products to restock and in what quantities Insights into why back ordering is important Ho...

Ecommerce Funding: Your Key to Success in Online Retail | #175 Piotr Pisarz 25.04.2023

Discover the latest funding options available for ecommerce merchants in this episode of the Ecommerce Coffee Break Podcast, featuring a discussion with Piotr Pisarz, founder and CEO at weareuncapped.com On the Show Today You’ll Learn: How to fund your ecommerce business The biggest problem for ecom merchants in the current market Taking loans from banks or private companies: which is better? How...

How Saying 'Thank You' Boosted Online Sales by 20% | #174 Alex Papli 19.04.2023

Learn how an online store increased revenue by 20% with a simple thank you: Alex Papli, Founder of tyvideo.app, shares his insights on the latest Ecommerce Coffee Break Podcast episode. On the Show Today You’ll Learn: How you can use personal video messages to help your brand grow How you can benefit from using AI to interact with your customers How you can make your past customers buy more with t...

Unleash Relevancy In Ecommerce | #173 Mike Griffin 17.04.2023

This episode features Mike Griffin, SVP of Business Development at rokt.com, discussing how you can increase profits by presenting customers with personalized offers after they complete their transactions. On the Show Today You’ll Learn: How to monetize your confirmation page The power of the transaction moment - what it is and why it is so important How to show customers relevant offers post-chec...

How Barcodes make your life easier as a Shopify Merchant | #172 Charlie Tyler 12.04.2023

Discover how barcodes can benefit Shopify Merchants in this episode of the Ecommerce Coffee Break Podcast, where I'm joined by Charlie Tyler, Product Manager at EasyScan. On the Show Today You’ll Learn: The advantages of working with barcodes An insight into your day-to-day operations using barcodes as an entrepreneur on Shopify The process to transfer from not having barcodes in Shopify to h...

Premium Shopify Themes: A Game-Changer for Your Store and Buyer's Journey | #171 Marcus Seoighe 11.04.2023

This Ecommerce Coffee Break Podcast episode features a conversation with Marcus Seoighe, Managing Director of cleancanvas.co.uk. We discuss how the best premium Shopify themes supercharge your store as well as your buyer's experience. On the Show Today You’ll Learn: What kind of theme can supercharge your store What makes a theme stand out Step-by-step insight into how you can build a theme f...

Unlocking the Secrets of Successful Subscription Box Businesses | #170 Ben Fisher 06.04.2023

This episode of the Ecommerce Coffee Break Podcast features a conversation with Ben Fisher, Co-founder & Technical CEO of Rodeo at hey.rodeo. We discuss the love/hate relationship of subscriptions between brands & consumers. On the Show Today You’ll Learn: How to come up with a subscription model that works What's the best start to get into a subscription-based business What do you ne...

Boosting Sales with the Creator-Driven Commerce Approach | #169 Rishabh Jain 05.04.2023

In this episode of the Ecommerce Coffee Break Podcast, we have a chat with fermatcommerce.com's Co-Founder & CEO, Rishabh Jain, as we explore the impact of a Creator-Driven Commerce approach on sales acceleration. On the Show Today You’ll Learn: How to make content shippable How to choose the products you want to promote  What makes a product a good content fit The best way to manage cont...

Transforming the Shopping Experience: The Benefits of Autonomous Personalization in Ecommerce | #168 Roi Sorezki 03.04.2023

Join us on this episode of the Ecommerce Coffee Break Podcast to learn about autonomous hyper-personalization and how it can help you increase conversion rates without having to increase website traffic. Our guest for the show is Roi Sorezki, the founder & CEO of Twik.io. On the Show Today You’ll Learn: How to create a hyper-personalized store What is AI and how can you use it to personalize y...

Bonus Episode: I Reveal My New Home Base | Claus Lauter 30.03.2023

In this episode, I reveal my new home base and invite you to join me in our free e-commerce merchant community. On the Show Today You’ll Learn: Where I am in the world Your invite into ECOM MERCHANT PRO, our free Marketing Optimization Community. IT'S FREE. Your invite to my personalized 1-on-1 online merchant mentorship Links & Resources Free ECOM MERCHANT PRO community: https://www.clau...

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