Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com. On the Show Today, You’ll Learn: How does loyalty differ from other customer retention strategies? What is the main approach of the loyalty program to retain customers? How does the loyalty program integrate...

In this episode, we discuss how you can use Shopify sections, Metafields, and MetaObjects to supercharge your Shopify theme. Our guest on the show is Trudy MacNabb, Co-founder of Up at Five & design-packs.com On the Show Today, You’ll Learn: What are Shopify sections, and how do they differ from traditional landing page builders? How do merchants pick the right sections for their store and wha...

Customer loyalty, brand awareness, and customer retention are the topics of discussion in this episode of the Ecommerce Coffee Break Podcast, featuring Phillip Akhzar, Founder and CEO of Arka.com, as the guest. On the Show Today, You’ll Learn: How does packaging impact customers' first impression? What packaging aspects are often overlooked by merchants? How does packaging affect a company&ap...

Tune in to explore the significance of having all your ecommerce, marketing, and finance data centralized. Our guest, Thomas Gleeson, co-founder of StoreHero, shares valuable insights on the subject. On the Show Today, You’ll Learn: How can multiple dashboards become a problem for merchants What is the key question for businesses to determine their profitability Why do many merchants struggle to d...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Garry Egan, founder of InterLinks. We discuss the user experience benefits of creating site-wide keyword and text links. On the Show Today, You’ll Learn: What are the three main goals of an SEO effort How to select the right keywords for a product detail page How do inbound links benefit SEO Why should product detail p...

Discover the secrets to achieving 8 Figures in this episode of the Ecommerce Coffee Break Podcast, as Leonardo Caracas, managing partner at Jump Ventures, shares his expertise and insights on a proven playbook. On the Show Today, You’ll Learn: How to identify business scalability and product-market fit using four key KPIs What skills are often lacking in founders despite their focus on product and...

In this episode, we discuss why 3rd party apps impact Shopify merchant site speed and conversion. Our guest on the show is Darin Archer, Vice President of Product Strategy at yottaa.com. On the Show Today, You’ll Learn: How important is site speed for retaining website visitors What do shoppers prioritize when it comes to websites What is the relationship between speed optimization, SEO, and overa...

Learn how to hire a Digital Marketing Manager at a fraction of the cost in this insightful episode of the Ecommerce Coffee Break Podcast. On the Show Today, You’ll Learn: Top signs your business needs a fractional marketing manager The benefits of a fractional digital marketing manager How you can find a fractional digital marketing manager Links & Resources Website: https://www.clauslauter.co...

Learn the essential steps and challenges of brand expansion with Shopify Plus in this episode of the Ecommerce Coffee Break Podcast featuring David Simões, Founder & Solutions Architect at soundsgood.agency. On the Show Today, You’ll Learn: What are the pros & cons of using Shopify Plus for a Shopify merchant What are the best practices for using Shopify Plus What are the steps involved in...

Success on Amazon for Shopify brands is the topic of discussion on this episode of the Ecommerce Coffee Break Podcast, featuring Jenna Lieber, the Director of Client Services at turnkeyproductmanagement.com. On the Show Today, You’ll Learn: What are the most common struggles merchants have when they get started with Amazon What are the next steps to get an Amazon product ready for sale How to gene...

This Ecommerce Coffee Break Podcast episode features a conversation with Nkechi Esan, Founder / Marketing Specialist at ahiastudio.com. We discuss how to optimize your product page on Shopify for more sales. On the Show Today, You’ll Learn: What are common web design mistakes What are the different elements that really make a good product detail page How does SEO optimization of PDP contribute to...

Tune in to this bonus episode of the Ecommerce Coffee Break Podcast, where I spill the beans on a groundbreaking marketing strategy that allows you to grow your email list and make money simultaneously. On the Show Today, You’ll Learn: The importance of growing an email list for merchants and marketers  The challenges in growing an email list organically How to make money while growing the email l...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michal Oron, Co-Founder & CEO of Fortunet. We discuss 5 steps to exit your business for maximum valuations. On the Show Today, You’ll Learn: The steps involved in selling an e-commerce business How to create a competitive environment by approaching multiple buyers simultaneously What factors influence the negotiati...

In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data. On the Show Today You’ll Learn: The different sources of data in a Shopify store How Shopify merchants can effectively handle the complexity of data from multiple sources Why...

In this episode, we discuss the impact of email marketing and community empowerment on ecommerce revenue. Guest on the show is Nathan Abbott, founder of growtrio.com. On the Show Today You’ll Learn: Why e-mail marketing is such an important marketing channel for merchants How to explore the broader aspect of e-mail marketing How to strategically ask relevant questions at key touchpoints along the...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Jacques van der Wilt, founder and CEO of DataFeedWatch. We discuss how Feed Optimization will increase your PPC conversion. On the Show Today You’ll Learn: What is a Data Feed, and how does it work Why does Google disapprove of some products Why the title of the product matters The pain points faced by merchants when s...

Welcome to the 200th episode of the Ecommerce Coffee Break podcast, where I'll be sharing exciting updates about our channel and giving you a sneak peek into what's on the horizon. Follow the show on: Twitter https://twitter.com/EcomCoffeeBreak Instagram https://www.instagram.com/clauslauter/ LinkedIn https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ TikTok https://www.tik...

In this episode of the Ecommerce Coffee Break Podcast, Joe DiSorbo, the founder of ship.com, shares valuable insights on how to spend less time shipping. On the Show Today You’ll Learn: Ecommerce logistics: How it works The most common mistakes merchants make when shipping What is flat rate shipping and how does it work How to manage the shipping standards The shipping solution that is essential f...

Discover the secrets of building a successful subscription business in this episode, featuring Sep Advani, co-founder and partnership manager at Subify. On the Show Today You’ll Learn: Variations of online store recurrent payments  Problems that can arise when implementing a subscription model Strategies to make your customers stay Understanding payment failures: common causes Key subscription KPI...

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com On the Show Today You’ll Learn: How payments work in the online shopping world An insight into the things companies don’t disclose when charging you How to optimize your cost structure when it comes to payment gateway processes The steps to switch...

Listen to this podcast episode with Joe Lannen, the founder of orderautomator.com, as we discuss ways to automate your Shopify business. On the Show Today You’ll Learn: Why automate daily tasks for businesses Why automation saves businesses a lot of money What cross-selling systems are and how they work How automation can help prevent fraud  The tasks that shouldn't be optimized or automated...

In this episode, founder and CEO of ecombalance.com, Nathan Hirsch, shares his insights on how to say goodbye to your bookkeeping hassles. On the Show Today You’ll Learn: The importance of a bookkeeper for your company The most common mistakes when hiring a bookkeeper How to handle receipt collection for merchants The benefits of using business bank accounts and credit cards How to manage global s...

This episode of the Ecommerce Coffee Break Podcast features a conversation with David Conforti, co-founder and CEO of Varfaj. We discuss the Top ecommerce trends to boost your Shopify store. On the Show Today You’ll Learn: The best strategies to optimize a Shopify store Tips and tricks to optimize UX & conversion rates How to integrate different sales channels for your brand What strategies to...

This episode of the Ecommerce Coffee Break Podcast features a conversation with Blake Young, founder of Automyze Inventory Planning. We discuss how to optimize inventory management & forecasting through management tools and analytics. On the Show Today You’ll Learn: Why efficient inventory management prevents loss and improves business operations. How to properly allocate your budget for impro...

Master the Art of Recovering Abandoned Carts with SMS Text Messages in this episode featuring Tadej Bogataj, CO-Founder of CartBoss.io. On the Show Today You’ll Learn: Customer cart abandonment: The primary reasons Traditional methods for recovering abandoned carts: How does it work SMS marketing compliance: What rules and regulations should be considered Optimal daily message count: How many mess...