Claus Lauter
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move t...
Author
Claus Lauter
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Life & Channel Update! Here's What's Going On | #240 Claus Lauter 09.10.2023 6:20
In this podcast episode, I will provide you with an update on what is happening at the Ecommerce Coffee Break Podcast. Links & Resources Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Get access to more free resources by visiting the podcast episode page at bit.ly/3LOI9Kk Episo...
How To Drive More Sales With Push Notifications | #239 Roger Beaman 05.10.2023 24:49
In this podcast episode, we discuss strategies for increasing repeat purchases and referral revenue with an innovative retention platform. Our featured guest on the show is Roger Beaman, Co-Founder & CEO at novel.com. On the Show Today, You’ll Learn: Why are referrals thriving in eCommerce, and what data backs this. How do wallet passes offer better push notifications for brands. What are the...
Black Friday Marketing Tips: Tiered Promos To Boost AOV | #238 Nathan Ho 03.10.2023 12:14
In this podcast episode, we share tips on running tiered promotions for Black Friday and Cyber Monday to boost your Average Order Value (AOV). Our featured guest on the show is Nathan Ho, product manager for EasyGift at 506.io. On the Show Today, You’ll Learn: When to start planning for Black Friday and Cyber Monday promotions. What promotions work best during these sales events. Why gifts are eff...
Ecommerce Advertising Made Easy With AI | #237 Mati Ram 02.10.2023 27:51
In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. On the Show Today, You’ll Learn: How recent changes, like the decline of third-party cookies, affect e-commerce advertising. The role of customer segments in conne...
How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson 27.09.2023 20:42
In this podcast episode, we share the secret of how to capture every possible email address for Black Friday. Our featured guest on the show is Adam Robinson, CEO of Retention.com. On the Show Today, You’ll Learn: How did iOS 14 affect e-commerce email marketing. What's the impact of Intelligent Tracking Prevention. How has Klaviyo's tracking changed, and why does it matter. Why is prolo...
Why You Should Sell On Multiple Marketplaces | #235 Tahir Khan 26.09.2023 22:20
In this podcast episode, we discuss the reasons why you should consider selling on multiple marketplaces. Our featured guest on the show is Tahir Khan Founder and CEO, of RockitSeller at rockitseller.com On the Show Today, You’ll Learn: How to reach more customers through multiple e-commerce platforms What challenges merchants do face when expanding to multiple marketplaces How the automated order...
How To Deal With Sales Tax For Your E-commerce Business | #234 Jared Smithson 25.09.2023 21:29
In this podcast episode, we will discuss how to manage sales tax for your ecommerce business. Our featured guest on the show is Jared Smithson, General Manager at RJM Tax Exemption. On the Show Today, You’ll Learn: How to avoid common tax pitfalls and ensure long-term financial success. How merchants can ensure tax compliance before selling in the US. How businesses can calculate and display taxes...
How To Boost Ecommerce Revenue With AI Photos | #233 Siddharth Prakash Sinha 20.09.2023 12:21
In this podcast episode, we discuss why images are the building blocks for any strong online business. Our featured guest on the show is Siddharth Sinha, the CEO at Dresma.com. On the Show Today, You’ll Learn: Why are images crucial in e-commerce. What are some common mistakes that merchants make with product images. What equipment is needed for quality product photography. How does the app ensure...
How To Sell Digital Print-on-demand Products With Kunakify Fulfilment | #232 Simon Crack 20.09.2023 16:20
In this podcast episode, we discuss how to sell digital print-on-demand products such as CDs, DVDs, Blu-rays, or Vinyl Records on Shopify using the Kunakify fulfillment app. Our featured guest on the show is Simon Crack, serial online entrepreneur and founder of kunakify.com. On the Show Today, You’ll Learn: What types of digital products can you create and sell. What file formats and artwork requ...
Revolutionize Customer Support with AI and Automation | #231 Ray Nolan 18.09.2023 22:52
In this podcast episode, we discuss how to leverage AI and automation to improve customer support for happier customers and a more profitable business. Our featured guest on the show is Ray Nolan, founder and CEO of eDesk.com. On the Show Today, You’ll Learn: Why is customer support so crucial for e-commerce sellers. How to build a business around long-term customer relationships. How can data be...
The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne 13.09.2023 24:41
This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts. On the Show Today, You’ll Learn: How to build a business around long-term customer relationships. How can data be used to understand customer needs and preferences. How can companies effecti...
9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau 13.09.2023 24:50
In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io. On the Show Today, You’ll Learn: What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the mul...
How To Turn Customers Into Superfans With Quizzes | #228 Lindsay Kolinsky 11.09.2023 22:55
In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing at okendo.io. On the Show Today, You’ll Learn: How can brands turn customers into super fans. What key factors contribute to building super fans in e-commerce. How can a qui...
How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno 07.09.2023 23:23
In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com. On the Show Today, You’ll Learn: How to effectively sell digital downloads alongside physical products. What are...
How to Survive a Recession and Thrive | #226 Mario Peshev 05.09.2023 26:28
In this podcast episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com. On the Show Today, You’ll Learn: What are some industries that are thriving despite the economic challenges. How can businesses prepare for a rec...
Dropshipping: The Evolution of Ecommerce Integrations | #225 Travis Mariea 05.09.2023 21:58
In this episode, we will discuss the complexities of implementing dropshipping into an existing ecommerce operation. Our featured guest on the show is Travis Mariea, CEO of flxpoint.com. On the Show Today, You’ll Learn: What is the current state of drop shipping, and how has it evolved. Why is it the best time to start drop shipping in 2023. What are the complexities involved in running a successf...
Exploring The Concept Of Profit First Ecommerce | #224 Karl O'Brien 30.08.2023 25:07
In this podcast episode, we will explore the concept of 'profit-first' ecommerce and why it matters for your business. Our featured guest on the show is Karl O'Brien, co-founder of StoreHero.ai. On the Show Today, You’ll Learn: What is Profit First e-commerce and why is it important How can merchants avoid profit shocks at the end of the month What common pitfalls e-commerce busines...
Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru 29.08.2023 30:28
In this podcast episode, we explore the hidden aspects of customer retention, uncovering the vital role of customer understanding beneath the surface. Our featured guest on the show is Veda Konduru, CEO and founder of VectorScient.com On the Show Today, You’ll Learn: What common questions merchants face, and how AI helps answer them Why optimizing traffic is crucial for ecommerce success How AI co...
How To Optimize Peak Season Customer Service Through Human Touch & Automation | #222 Jordan Brown 28.08.2023 25:07
In this podcast episode, we discuss how you can optimize your customer services during peak seasons through a combination of human touch and automation. Our featured guest on the show is Jordan Brown, Founder of Omnie Integrated Services Inc. at omniecsr.com. On the Show Today, You’ll Learn: Why customer service is vital for ecommerce success in Q4 What challenges merchants do face with evolving c...
Increase ROI with Shoppable Videos | #221 Dario Galbiati Alborghetti 22.08.2023 14:09
In this podcast episode, we discuss how shoppable videos enhance engagement and drive conversions. Our featured guest on the show is Dario Galbiati Alborghetti, founder of Founder and CEO of Showday.io. On the Show Today, You’ll Learn: Why has video become crucial for engagement and conversions in e-commerce What's the user experience when someone watches a shoppable video and wants to make a...
Boost Your Sales with Shopify Checkout Extensibility | #220 Kyle Truong 21.08.2023 14:24
In this podcast episode, we discuss the advantages of Shopify's Checkout Extensibility, what it is, why it's important. Our featured guest on the show is Kyle Truong, founder of keylayapps.com. On the Show Today, You’ll Learn: Why is the checkout process crucial for e-commerce conversions What recent changes has Shopify made to its checkout system What UI components can be added to optim...
The Future of the Internet & AI | #219 Jared Mintzlaff 15.08.2023 22:05
In this podcast episode, we discuss the future of the Internet & AI. Featured guest on the show is Jared Mintzlaff, CEO at niftybridge.io. On the Show Today, You’ll Learn: How AI Is Reshaping E-commerce Accessibility and Competition Challenges and Advantages Introduced by AI for E-commerce Businesses Enhancing Storytelling and Brand Differentiation Through AI The Significance of Offering Custo...
Ecommerce Data Demystified: 5 Insights for Success | #218 Feifan Wang 14.08.2023 25:58
In this podcast episode, we discuss the top five data challenges plaguing e-commerce brands and how you can overcome them. Our featured guest on the show is Feifan Wang, CEO of SourceMedium.com On the Show Today, You’ll Learn: Challenges Brands Face in Data Management Understanding Data Quality and Key Criteria Limitations of Google Analytics for Larger Merchants The Impact of Data Accuracy, Bread...
The future of DTC shipping | #217 Izzy Rosenzweig 08.08.2023 16:59
In this podcast epsiode we discuss the future of Direct-To-Customer (DTC) shipping. Featured guest on the show is Izzy Rosenzweig, CEO of Portless.com. On the Show Today, You’ll Learn: What are the challenges of shipping products from Southeast Asia to customers? How does product quality from China compare to its perception? What's the strategy to optimize cashflow for DTC brands? How can bra...
Build the perfect customer journey | #216 Amanda Elam 07.08.2023 18:01
In this podcast episode we discuss how to build the perfect customer journey. Special guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. On the Show Today, You’ll Learn: What defines a personalized customer journey and its importance? How can marketers tailor experiences to individual customer needs? Which integrations and data sources can enhance marketing efforts? How c...
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