Claus Lauter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Business EN ↓ 523 episodes

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.  Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more.  You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster.  We focus on the tools and techniques that actually move t...

Author

Claus Lauter

Category

Business

Podcast website

ecommercecoffeebreak.com

Latest episode

Jul 6, 2026

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Episodes

How AI Is Transforming Ecommerce With Personalization | #265 Luca Borreani 11.12.2023

In this podcast episode, we discuss how AI is transforming Ecommerce with personalization. Our featured guest on the show is Luca Borreani, Co-Founder of Zipchat.ai Topics discussed in this episode: AI’s position in enhancing personalization in ecommerce and in driving higher conversion rates. How ZipChat enables 24/7 personalized customer interactions, contributing to improved conversion rates an...

How To Customize Your Store Using Apps Without Breaking The Bank | #264 Mohammad Hashemi 05.12.2023

In this podcast episode, we discuss how to customize your store using apps without breaking the bank. Our featured guest on the show is Mohammad Hashemi, co-founder at Gadget. Topics discussed in this episode: How your business can customize your store using apps without breaking the bank. Ways Gadget is particularly beneficial for projects that involve back-end data security, stability, and large...

Why Social Proof Is Crucial For Ecommerce | #263 Daan Vaneker 05.12.2023

In this podcast episode, we delve into the significance of social proof in ecommerce. Our featured guest on the show is Daan Vaneker, founder & CEO of trustprofile.com Topics discussed in this episode: How trust-building impacts small online businesses. The fundamentals of trust-building for online businesses. The importance of showcasing the human side of a business. How negative reviews can...

Beyond Followers: How to Build a Brand Community | #262 Raquel Rincon 28.11.2023

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. On the Show Today, You’ll Learn: The impact of community building on a brand’s marketing. How to organically grow a community around a brand for increased engagement.  The power of Facebook groups in creatin...

Multi-Millionaire Reveals How Anyone Can Get Rich | #261 Rob Moore 27.11.2023

In this podcast episode, we discuss how to make money, manage money and master money to become rich. Our featured guest on the show is author, public speaker, and entrepreneur Rob Moore. On the Show Today, You’ll Learn: From broke to millionaire Lessons learned from interviews with 21 billionaires and 100+ multi-millionaires The link between emotions and sound financial decisions The risks of entr...

The Power of Behavioral Psychology for Ecommerce Success | #260 Michael Tutek 22.11.2023

In this podcast episode, we discuss why behavioral psychology, personalization, and collaboration are keys to your ecommerce success. Our featured guest on the show is Michael Tutek, Co-Founder and CEO at preezie.com. On the Show Today, You’ll Learn: Psychology's impact on e-commerce for enhanced customer experiences.  Bridge the gap between in-store and online customer behavior, boosting con...

Scale Your Subscription Sales In 2024 | #259 Andriy Rudnyk 21.11.2023

In this podcast episode, we discuss how to scale your subscription sales in 2024. Our featured guest on the show is Andriy Rudnyk, founder at goodsubscription.agency On the Show Today, You’ll Learn: Why prioritize recurring revenue for increased profitability. How to leverage ideal subscriber persona research for business success.  The role of surveys and customer feedback in subscription programs...

What Shopify Brands Need to Conquer Amazon | #258 Hristo Arakliev 20.11.2023

In this podcast episode, we discuss what Shopify brands need to conquer Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io. On the Show Today, You’ll Learn: How DTC brands can leverage Amazon for business growth. Why it is recommended to enter Amazon after establishing a brand. The significance of the 'honeymoon period' on Amazon for new sellers....

Boost Conversions and Revenue with an AI Sales Assistant | #257 Priya Samant, Thomas Arul 15.11.2023

In this podcast episode, we explore strategies for optimizing conversions and boosting revenue through the use of an personalized, AI-powered conversational shopping assistant. Our featured guests are the co-founders of uprate.ai, Priya Samant, and Thomas Arul. On the Show Today, You’ll Learn: How to enhance e-commerce customer experience with AI.  Distinguishing features of dynamic chatbots and t...

How To Create A Great Customer Experience To Increase Revenue | #256 Sheena OhUiginn 14.11.2023

In this podcast episode, we discuss how to turn your customer experience into revenue. Our featured guest on the show is Sheena OhUiginn, Service Designer and Product Manager at partnerhero.com On the Show Today, You’ll Learn: The challenges startups face and how focusing on customer retention addresses them. How optimized support processes can lead to a significant reduction in chargebacks. How b...

How To Build Trust Online To Increase Conversions | #255 Daniel Tirca 13.11.2023

In this podcast episode, we discuss how to increase your conversions by building trust with your customers. Our featured guest on the show is Daniel Tirca, partner manager at trustedshops.com On the Show Today, You’ll Learn: The significance of trust in e-commerce and its direct impact on customer conversions.  Learn about common challenges e-commerce businesses face. The audit process for legal c...

Mastering Shopify Data: Expert Tips for Ecommerce Success | #254 Daniel Beck 08.11.2023

In this podcast episode, we share tips for managing product data on Shopify. Our featured guest on the show is Daniel Beck is the CEO at ablestar.com On the Show Today, You’ll Learn: How to effectively manage product data on Shopify. The challenges of handling product data from various sources. How metadata and google shopping data impacts Shopify stores. What role good product data plays in custo...

The Ultimate Product Sourcing Strategy| #253 Brendan Elias 07.11.2023

In this podcast episode, we discuss how master product sourcing and importing. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com . On the Show Today, You’ll Learn: How to choose the right product for an e-commerce business.  Why merchants should avoid complicated items.  The significance of small and lightweight products for e-commerce success.  The profitabilit...

How To Use AI-enabled Ecommerce | #252 Charles Camisasca 06.11.2023

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com. On the Show Today, You’ll Learn: How AI can be overwhelming in the e-commerce space. The biggest advantages of using AI in e-commerce. How AI plays a role in data analysis for e-commerce businesses. The role of AI...

Breaking Down the Payment Barriers in Ecommerce | #251 Ralph Dangelmaier 01.11.2023

In this podcast episode, we break down the payment barriers in ecommerce and explore how global payment orchestration can support multiple use cases, enhancing profitability in ecommerce. Our featured guest on the show is Ralph Dangelmaier, CEO & Board Member at BlueSnap.com. On the Show Today, You’ll Learn: Overcome ecommerce payment challenges and boost profitability.  Insights into cross-bo...

How To Measure And Improve Customer Experience To Boost Your Brand | #250 Craig Stoss 31.10.2023

In this podcast episode, we discuss how to measure and enhance customer experiences to boost your brand. Our featured guest on the show is Craig Stoss, Director of CX Transformation Delivery at Partnerhero.com. On the Show Today, You’ll Learn: Why it is crucial to differentiate CX and support services. Why emotional appeal and clear product info are important. The significance of personalization i...

Scale On Shopify With Local, On-demand Production. Smarter, Faster, Greener | #249 Pal Naess 30.10.2023

In this podcast episode, we discuss how to scale your Shopify business with local on-demand production for smarter, faster, and greener growth. Our featured guest on the show is Pal Naess, VP of Growth Projects at gelato.com. On the Show Today, You’ll Learn: Popular products among creators on global selling platforms. The future of global e-commerce and print-on-demand industry trends. How to scal...

Drive More Sales with User Generated Instagram Content | #248 Nick Lisauskas 25.10.2023

In this podcast episode, we discuss how to drive more sales with user-generated Instagram content. Our featured guest on the show is Nick Lisauskas, the owner of showcasegalleries.io. On the Show Today, You’ll Learn: How user-generated content on Instagram can drive more sales for business  Why Instagram is such a powerful tool for showcasing how customers use products How to tailor your showcase...

From Inbox to Profit: The Power of Email Marketing | #247 Andriy Boychuk 24.10.2023

In this podcast episode, we discuss how to harness the power of email to grow a successful ecommerce business. Our featured guest on the show is Andriy Boychuk, founder at flowium.com. On the Show Today, You’ll Learn: Why email marketing is crucial for e-commerce. How to maximize holiday sales seasons. The key to growing email lists. How to segment e-commerce email campaigns effectively. Why email...

How to Make Ecommerce on WhatsApp Easy | #246 Arjun Paul 23.10.2023

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io. On the Show Today, You’ll Learn: How WhatsApp is transforming the e-commerce landscape.  WhatsApp’s evolution from customer support tool to e-commerce powerhouse.  The organic power of WhatsApp in attracting customers and streamlining sales....

Why Sellers Can't Afford to Ignore Amazon's Seller Fulfilled Prime | #245 Manish Chowdhary 18.10.2023

In this podcast episode, we discuss why merchants should take advantage of the Amazon Seller Fulfilled Prime program. Our featured guest on the show is Manish Chowdhary, founder and CEO of Cahoot.ai On the Show Today, You’ll Learn: How to offer fast shipping as a competitive advantage and boost your conversion rates. Pros and Cons of shipping from China. The strategic partnership between Shopify a...

Ecommerce Funding Made Simple | #244 Oz Merchant 17.10.2023

In this podcast episode, we discuss the tools you need to plan and extend your cash flow to grow your ecommerce business. Our featured guest on the show is Oz Merchant, VP of Customer Success and Support at runviably.com. On the Show Today, You’ll Learn: What challenges do e-commerce businesses face with traditional banks. How does understanding cash flow affect e-commerce success with banks. What...

Personalize Online Shopping with the Perfect Human Touch | #243 Stefania Bogdan 16.10.2023

In this podcast episode, we explore the revival of the human touch in online shopping. Our featured guest on the show is Stefania Bogdan, Co-Founder of App Attic and Co-Owner of trylantern.com. On the Show Today, You’ll Learn: How to infuse the human touch into online shopping. Why online shopping often feels mechanical and transactional.  The importance of conversational shopping in the digital a...

From Startup to Sellout: A Guide to Selling Your DTC Business Successfully | #242 Chris Shipferling 11.10.2023

In this podcast episode, we discuss the steps you need to follow to make your business saleable. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co On the Show Today, You’ll Learn: Key tips for successful business sales.  How can merchants ensure their business isn't undervalued when selling. Strategies to drive growth and...

UGC Ad Goldmine: Setting Up Your Creator Funnel Like a Pro | #241 Bostjan Belingar 10.10.2023

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com On the Show Today, You’ll Learn: How user-generated content can supercharge campaigns. What sets creators apart from influencers in ad content creation. The key to crafting effective...

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