Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is Omer Hazer, General Partner of Atlas Ventures & Studios at atlasventures.co Topics discussed in this episode: How businesses can boost profits with data & tackle challenges in analytics The pros and cons of employing marketing automation too...

In this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO & founder of Decile.com Topics discussed in this episode: The importance of customer retention and how can data be used to improve retention rates What challenges ecommerce merchants face managing customer data and how to overcome them How the gu...

From the archive:   In this episode, we discuss valuable insights on digital marketing and SEO strategies to help you boost your website sales. Our featured guest on the show is Brandon Leibowitz, founder of seooptimizers.com. Topics discussed in this episode: The challenges in implementing SEO strategies for Shopify stores for business owners How to optimize a new merchant's Shopify store fo...

In this podcast episode, we talk about how you can provide a more transparent, streamlined logistics experience using the latest technology and innovation in freight forwarding. Our featured guest on the show is Amit Rosenthal, CEO & founder of Proboxx.io Topics discussed in this episode: How technology impacted the freight forwarding industry and what prompted this change The key challenges i...

In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com. Topics discussed in this episode: How to speed up product listing on Amazon, eBay, Walmart. What challenges arise selling on various platforms and merchant guidance...

In this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands. Topics discussed in this episode: What the advantages are of using a podcast as a marketing channel for ecommerce businesses How podcasting enables ecommerce brands to build a closer connection with their audience What the long term benefits and potential drawba...

In this podcast episode, we discuss what it takes to succeed against all odds and dive into the importance of resilience and overcoming hardships. Our featured guest on the show is Harry Sanders, founder & director at studiohawk.com.au Topics discussed in this episode: How to overcome hurdles as a young entrepreneur What are key strategies for securing initial clients Actionable SEO advice for...

In this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul. Topics discussed in this episode: How to transform the dream of growing your business in Europe into an executable action plan Gain...

In this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chuntz , Co-Founder, CMO at blankabrand.com. Topics discussed in this episode: How entrepreneurs can launch beauty product lines online without minimum order constraints. The simplicity of creating a brand on BlankaBrand, from logo upload to online sell...

In this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com. Topics discussed in this episode: What significance analytics has in the evolving digital landscape How analytics play a pivotal...

In this podcast episode, we discuss how to turn your PoD Store into a brand. Our featured guest on the show is Matt Simmons, Head of Business Development at inkthreadable.co.uk Topics discussed in this episode: How positioning a print on demand store to build it into a brand from the very start. What the key elements are for building a brand with print on demand. Some long-term vision and strategy...

In this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com. Topics discussed in this episode: How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their business should be prioritized What some acti...

In this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com. Topics discussed in this episode: The importance of AI-powered search in providing more relevant results to users How poor website experiences can...

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits. Topics discussed in this episode: How can personalization benefit ecommerce businesses What are the key factors affected by personalization How...

In this podcast episode, we discuss how to make 2024 your best year on Shopify. Our featured guest on the show is Chase Clymer, Co-founder at electriceye.io and host of the Honest Ecommerce podcast. Topics discussed in this episode: Importance of Mobile First Design Emphasizing the need for mobile-friendly and faster loading websites Impact of Shopify 2.0 capabilities on improving website performa...

In this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com. Topics discussed in this episode: What common mistakes businesses make when it comes to retaining customers How to identify at-risk customers before th...

In this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co. Topics discussed in this episode: How important is it for an ecommerce store to have a high converting storefront What are the advantages of having a streamlined app and theme integration for an ecommerce store How...

In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm Topics discussed in this episode: What are some effective methods to mitigate companies dealing with attribution overlap How shifts in privacy restrictions affected the long-term...

In this episode, we discuss how brands can leverage AI in their SEO strategies to focus on organic revenue. Our featured guest on the show is Andrew Maffettone, founder and CEO of BlueTuskr.com. Topics discussed in this episode: What are some potential risks associated with using AI in SEO, and how can they be mitigated What the key factors are in determining the effectiveness of the use of AI in...

In this episode, I share an update on the Ecommerce Coffee Break Podcast and what's in the pipeline for 2024. Topics discussed in this episode: Celebration of the show's achievements over the last year Future plans including a focus on direct-to-consumer brands and the exploration of AI apps to expand listener demographics The show's sponsors, Partner Hero and Smart eCommerce Market...

In this podcast episode, we discuss how the 80/20 rule, together with fractional marketing, can grow your business. Our featured guest on the show is Torsten Lueddecke, founder and managing director at myteamincapetown.com. Topics discussed in this episode: The valuable 80/20 rule, also known as the Pareto Principle The solution of fractional marketing, which provides businesses exclusive access t...

In this podcast episode, we discuss how to make more money from your online store. Our featured guest on the show is Jatin Khosla, co-founder & CEO at konigle.com. On the Show Today You’ll Learn Increasing profitability for online stores Common issues with online store profitability and share successful tips Seven critical areas that businesses must concentrate on to improve profitability The...

In this podcast episode, we discuss how to grow beyond a sales plateau by optimizing the customer experience with back-office business management software. Our featured guest on the show is Josh Fischer is the Director of Product Management at acumatica.com. On the Show Today You’ll Learn How back office business management software can help overcome a sales plateau The role of enterprise resource...

In this podcast episode, we discuss how to double sales and achieve success by implementing a multichannel strategy on Shopify and Amazon. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com On the Show Today You’ll Learn How to double sales through implementing a multi-channel strategy on Shopify and Amazon. The significance of understanding your brand, Amazon, and its p...

In this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.com Topics discussed in this episode: Strategies for attracting new customers using Google Ads. Insights on using Google Merchant Center and the importance of conversion tracking. Aime media's approach to auditing clients, and...