Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates. Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned. In its push for privacy, which started with its iOS 14.5 app...

In this episode of the Ecommerce Coffee Break, I will give you copywriting tips on how to increase the conversion rate on Shopify product detail pages. On the Show Today You’ll Learn: Which areas of the product page can be improved Why the call to action is important Which concerns to address in the text How to structure your text And more! Got A Question You Want Answered On the Podcast? Ask your...

In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. She won the Shopify 2020 Commerce Awards. On the Show Today You’ll Learn: Why content uplifts the shopper's experience Why building trust is crucial for your online store How many touchpoints you need with a potential customer How highlighting th...

This episode of the Ecommerce Coffee Break deals with how to improve your Shopify store or other eCommerce business by applying the 80-20 Rule. On the Show Today You’ll Learn: The concept of the Pareto principle In which areas the 80-20 rule can be applied Actionable tips to use the 80-20 rule And more! Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is...

In this episode of the Ecommerce Coffee Break, I talk about the importance of Conversion Rate Optimization (CRO) for your online store and why you should use it for your business. On the Show Today You’ll Learn: Impact of Apple iOS 14 & 15 tracking Increasing ad costs Shopify new Theme 2.0 update Why CRO is not a once-off And more! Got A Question You Want Answered On the Podcast? Ask your ques...

In this episode of the Ecommerce Coffee Break, I talk to Klaus Lampen. He is a Facebook Ads Expert and gives us the latest info on what's going on with the Apple iOS 15 update and Facebook ads. On the Show Today You’ll Learn: Impact of Apple iOS 14 & 15 on Facebook Ads How much data you lose Impact of retargeting Why Facebook Ads are becoming more technical Why a good product matters Why...

The Truth About Shopify Dropshipping - Watch THIS Before You Start In this episode of the Ecommerce Coffee Break, I do a reality check on doing dropshipping on Shopify and if it is a viable business concept. - Watch this episode BEFORE you start with dropshipping. On the Show Today I'll talk about: Audience, Target Market Product Research, Product Quality Suppliers, Customer Service Upfront a...

In this episode of the Ecommerce Coffee Break, I talk about the 4 principles of conversion rate optimization. You will need to know these when you start optimizing your online store for higher conversion rates. On the Show Today You’ll Learn: What Conversion Rate Optimization is The 4 Conversion Rate Optimization Principles Why you need to follow these principles What you should do next to optimiz...

In this episode of the Ecommerce Coffee Break, I talk about the pros and cons of Amazon vs Shopify and which platform you should use for your business. On the Show Today You’ll Learn: Differences Amazon vs Shopify Why both platforms have Pros and Cons Overview of Pros and Cons And more!  Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest...

In this episode of the Ecommerce Coffee Break, I  talk about how to avoid the Spam folder of your email subscribers when doing email marketing. On the Show Today You’ll Learn: What Email Deliverability  is What factors influence your  Email Deliverability Rate The technical setup for your email accounts Strategies & Tips to increase your  Email Deliverability And more!  Got A Question You Want...

In this episode of the Ecommerce Coffee Break, I  talk about how to choose the best Shopify Theme for your Online Store. On the Show Today You’ll Learn: The different option you have when choosing a theme What factors you should take into consideration when picking a theme Themes  that I would recommend for your store And more!  Got A Question You Want Answered On the Podcast? Ask your questions o...

In this episode of the Ecommerce Coffee Break, I  talk about the recent and upcoming iOS Privacy Updates and what you need to know about them. On the Show Today You’ll Learn:  iOS 14.5: how many people have opted out of tracking iOS 15: What features will come with the update How you can tackle the challenges and adapt your marketing And more!  Got A Question You Want Answered On the Podcast? Ask...

In this episode of the Ecommerce Coffee Break, I  talk to Carlos O. Colarte of riderbagusa.com about how they found a product and launched their online business. On the Show Today You’ll Learn: What started as an accident and became a product and business. Why switch from WooCommerce (WordPress) to Shopify Why Amazon might not be your best choice How a simple app can help you growing even when you...

In this episode of the Ecommerce Coffee Break, I  will talk about which marketing channels you can use to get more traffic (and buyers) to your online store. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance t...

In this episode of the Ecommerce Coffee Break, I talk about the things you need to do before you start your online store on Shopify. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of m...

In this episode of the ecommerce coffee break, I talk about the pros and cons of using Pagination vs Infinite Scroll on your store's category pages. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be...

In this episode of the Ecommerce Coffee Break, I give you some ideas on how to create content like a boss to promote your brand. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my up...

In this episode of the Ecommerce Coffee Break, I have asked the question "What's the one thing you wish you'd known before you started your Shopify store?" and I got some interesting answers that I want to share with you. Got A Question You Want Answered On the Podcast? Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below...

In this episode of the Ecommerce Coffee Break, I talk about the secret of the perfect Add to Cart button. What was your biggest takeaway from this video? Let me know in the comments below! FREE WORKSHOPS/DOWNLOADS:  ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY ________________ 👉 Here are 3 ways I can help you grow your ecommerce business: 🎯 Join our free Facebook group of...

In this episode of the Ecommerce Coffee Break, I talk about how you can INCREASE your Ecommerce Conversion Rate by optimizing the cart! FREE WORKSHOPS/DOWNLOADS:  ➡️ 🌟 Get my FREE SHOPIFY SEO TRAINING here: https://bit.ly/3h4GygY ________________ 👉 Here are 3 ways I can help you grow your ecommerce business: 🎯 Join our free Facebook group of successful Shopify store owners here: https://www.fac...

In this episode of the Ecommerce coffee break I talk about using email marketing for your e-commerce store with Klaviyo. I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!    Rate & Review: Help others disc...

In this Ecommerce Coffee Break, I talk about the recent issues with Facebook ads due to the iOS14.5 upgrade. My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform And yes, I also like coffee. Each week you're gonna get actionable advice, strategies, and tips to optimize your online store...

My name is Claus Lauter and I'm an Ecommerce Growth Advisor & Business Coach for businesses and brands that are using Shopify's ecommerce platform And yes, I also like coffee. Each week you're gonna get actionable advice, strategies, and tips to optimize your online store and ecommerce business. Subscribe Now Let's get started. I'd love your feedback. Tap the the link t...