eCommerce Badassery

If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing... How do you know where to focus? Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward.  Other Helpful Links 93. All the Ways to Grow Your...

What does it take to be successful in eCommerce?   With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business.   But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about...

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.    Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list go...

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.    So, what’s in a product page that actually converts? That’s what we’re diving into toda...

From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically.     Here’s what you’ll learn:  Megan’s #1 piece of advice for growing a successful business Her biggest mistakes and successes in her business so far The one thing she resisted most in her business and how it changed things for...

If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat. Rishi is obsessed with buyer psychology and...

Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come.    Links Mentioned Be a Guest on the eCommerce Badassery Podcast https://ecommercebadassery.com/podcast-guest-application/ Full Transcript & Show Notes http://ecommercebadassery.com/184   Work With Me I...

Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business.    Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and...

As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed.  If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong?  The good news: probably not. Tune in to hear why and what the difference betwe...

With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who...

With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward.   Other Helpful Links What to Do When Business is Slow https://ecommercebadassery.com/what-do-ecommerce-business-slow/   Show Notes & Transcript http://ecommercebadassery.com/...

As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic.  You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of...

Sustainability is a hot topic in the product space, but how much does your customer care about that and other do-good efforts like charitable donations? Let's chat about it   Other Helpful Links   Understanding & Speaking to Your Ideal Customer https://ecommercebadassery.com/ideal-customer/     How to Create Content That Converts https://ecommercebadassery.com/create-content-that-converts/     The...

It's the unofficial kick-off of the holiday season which means if you haven't finalized your marketing strategy, now is the time.    When it's coming down to the wire here is how I prioritize and finalize my marketing plans. Tune in for all the details.    Important Links 28. Smooth Operations in Business & Life During Q4 https://ecommercebadassery.com/q4-smooth-operations-in-business-and-life/  ...

If someone joins your email list or abandons their checkout during Black Friday weekend, what type of message are they going to receive?    Should that message match whatever your current sales or promotions are? Maybe! Tune in to find out.   Other Helpful Links Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday   Show Notes & Transcript http://ecommercebadassery.com/17...

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you ca...

If you're trying to grow your Instagram audience and get in front of more of your perfect customer you're probably disheartened by the lack of reach and engagement on Instagram.    You might be wondering how much effort you should be putting into hashtags to increase your visibility on the platform or if it's worth your time.  Today I'm breaking down my recent experience so you can decide what's r...

Every great marketer knows the 5 types of marketing content that inspire customers to take action and buy!    In this episode, we'll walk through what the 5 types of content are and how you can apply them to your specific product-based business.    Plus, we'll walk through some examples of how I have used these content types for my clients in their eCommerce email automations.   Important Links 16...

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too?   This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money o...

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back i...

As we roll into Q4 and everyone is finalizing their marketing campaigns and promotions, I want to remind you that it’s YOUR business and you get to do shit YOUR way.  Some Lounge members have been asking, what promos should I run?  But the thing is… only you can truly answer that.    Links Mentioned Badass Holiday Planning Guide http://ecommercebadassery.com/holiday   Read the Full Transcript  htt...

It’s officially Q4 friends which means if you haven’t already gotten your ass in gear to set yourself up for success this Holiday season, now is the time.  One of the things we talk about in the Holiday Planning Guide is to dress up your website for the Holiday season to help people get in the mood. Just like retail stores start playing Christmas music (please don’t put music on your website) and...

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.   Links Mentioned Amazon Email Feature: Tailored Audiences https://www.retaildive.com/news/ama...

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.  What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners...

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you.   Episodes Mentioned 8. Why You Can't Trust Consultants http://ecommercebadassery.com/08     R...