eCommerce Badassery

You may have heard by now that Shopify invested $100 million dollars into the Klaviyo email marketing platform + that Klaviyo will be the official recommended email partner for Shopify Plus Customers.     In addition to that announcement, there have been a few platform updates you’ve probably noticed in the last couple of weeks and they made even more in their Fall 2022 product update announcement...

Have you seen the new Facebook Group feature where you can tag all of your members at once and send them a notification? Let's talk about some best practices for this new feature.   Do you have a Facebook Group for your eCommerce Business? If you do, keep listening. If not, check out episode 29 where I walk through why Facebook groups are a good idea for product-based businesses and how to decide...

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.    Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.  What You’ll Learn Simple ways to grow your email list  What you sho...

Please DO NOT engage with DMs from this account. It's my handle with an underscore at the end. They've copied a bunch of my content and have already started following my followers and starting to DM them. I've already been denied by Instagram AI once, but am still on a mission to get it taken down.    This is the ONLY real account: http://instagram.com/ecommercebadassery

Bundles and discounts and freebies, OH MY! When it comes to planning Holiday promotions in your eCommerce business, there are so many options and a lot of conflicting advice on the internet. It can be pretty overwhelming.    Tune in to hear my recommendation for how to decide what promotions are best for your Black Friday + beyond promos.    Episodes Mentioned 74. How to Promote Your Business for...

Wondering if your big Q4 goals are possible? Ready to do ads, but not sure if your eCommerce business can afford them?    In today’s episode, we’re covering important calculations that will show you how much traffic you need to hit your sales goals and how much you’ll need to spend on Facebook ads.   What You’ll Learn   How to calculate how much traffic you need to hit your sales goals The amount...

Today’s episode is inspired by a conversation I had with a Lounge member. What do you do when you receive advice from internet experts about what to do next in your business? How do you know which piece of advice to follow? The internet is filled with many so-called "experts" all with different experiences and preferred ways of doing business. On today's episode, we're talking about how you can di...

In-person events are a great way to get exposure to new customers and make sales - but if you can't follow up with those people after the fact, how will you turn them into loyal, lifetime customers?  Today we'll cover a few different ways you can do this!    Read the Full Episode Transcript http://ecommercebadassery.com/158   FREE Resource Library  Every freebie I’ve created to help you grow the t...

Your email strategy during Black Friday Weekend or whenever you’re having your big push or promotion can mean the difference between being successful or not. Email is always important, but it’s even more important during this time because people’s email inboxes are flooded with messages and if you’re not sending consistent emails to stay at the top of the inbox, you’re gonna get lost in the crowd....

In the spirit of Q4 planning, let’s chat about the Shopify discount engine. Often we want to exclude some of your best sellers or holiday products.  Unfortunately, you can’t exclude products from a Shopify discount only include. I love Shopify, but their discount engine definitely leaves a bit to be desired. But, if you want to be able to exclude specific items or collections from your promo codes...

If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd.   What You'll Learn How to use automation to serve your customers How to mimic the in-person shopping experience on the Internet How to not overthink...

This is a MUST-LISTEN episode for all Shopify + Klaviyo Users   Read the Full Episode Transcript http://ecommercebadassery.com/154   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with...

Q4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place.   What You'll Learn Why planning for Q4 should s...

If you launched a new product or collection recently and didn't quite get the results you were hoping for, here is my best advice for what to do next.    Plus, I share a little story of my past launch screw-ups too!    Episodes Mentioned 127. How to Sell Out Your Next Product Launch   Read the Full Episode Transcript http://ecommercebadassery.com/152   FREE Resource Library  Every freebie I’ve cre...

How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖   Guess what? There's an app for that! It's called Apteo + we're talking all about it on today...

Not sure how to find the right influencers or content creators to promote your product-based business? In today's episode, I'm sharing my favorite ways to identify quality partners that can authentically promote your brand and help you increase your sales.   Episodes Mentioned 103. What to Expect When Working with Content Creators with Harley Jordan 57. How to Do Influencer Marketing the Right Way...

Do you know what's better than email marketing for eCommerce? Personalized email marketing... and I'm not just talking about inserting someone's first name.    In this episode, I dive into how you can create a truly unique experience for each of your email recipients by tapping into one of Klaviyo's most powerful features, dynamic content.    Links Mentioned Klaviyo Badassery Tech Tour Course Read...

Google ads are a mystery to most eCommerce entrepreneurs and one of the first things agencies will often do is to create branded campaigns where you bid on your own brand name... but if you're already showing up organically, why should you pay for that traffic? Let's chat about it.  Read the Full Episode Transcript http://ecommercebadassery.com/148   FREE Resource Library  Every freebie I’ve creat...

Running a brick + mortar retail business or boutique is a whole different ballgame. With only your local market as potential customers you need a solid marketing + advertising plan to get those feet through the doors.    After managing local marketing + advertising for too many years to count, I'm sharing some of the best ways to get more people through your doors. What You'll Learn Who to network...

With new features releasing what feels like every other day on Instagram it can be confusing to figure out how to best utilize them. Let's chat about pinned posts on Instagram and how you can use them strategically to support your marketing. Read the Full Episode Transcript http://ecommercebadassery.com/146   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, an...

Feel like you're constantly selling out of your best-sellers, you make a lot of revenue but never have a lot of cash, or maybe you have inventory collecting dust in your warehouse? Whether you actively struggle with inventory management or just want to learn more about the process, today's episode is for you. I'm breaking down the MOST IMPORTANT concepts and calculations you need to maximize your...

There is still a lot of misinformation about this subject on the Internet, so let's set the record straight! Links Mentioned http://ecommercebadassery.com/taxjar Read the Full Episode Transcript http://ecommercebadassery.com/144   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery...

Is your email marketing program working FOR you and generating you revenue on autopilot?    Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.   If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go b...

If you've ever gotten that fraud notification in Shopify it can be hard to know what your best next steps are. In today's episode, I'll share what usually sets this fraud flag off, how I research whether or not it's a legit order, how you can protect yourself from chargebacks and a tool that can take on the risk for you.    Links Mentioned http://riskified.com Read the Full Episode Transcript http...

Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo.  The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about.  First, we’ll cover the two...