eCommerce Badassery

There are a lot of shiny objects in the marketing world and it can leave a lot of eCommerce business owners stressed out and overwhelmed. But when you strip away all the noise, successfully marketing and selling your products comes down to one simple key ingredient. Tune in to find out what it is.  Read the Full Episode Transcript http://ecommercebadassery.com/140   FREE Resource Library  Every fr...

You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch.    What You’ll Learn The main difference between Universal Analytics + GA4 Why GA4 will actua...

A rewards program doesn't have to give a lot back to be successful. Tune in to hear the industry benchmark for how much most rewards programs give back to the customer, plus hear some quick tips on how to leverage your rewards program and some things to watch out for. Read the Full Episode Transcript http://ecommercebadassery.com/137   FREE Resource Library  Every freebie I’ve created to help you...

While I love to teach long-term strategies that will serve your eCommerce business for years to come, sometimes we just need a quick win or a "hack" as the kids are saying these days.   If I'm being completely honest, I may have snuck a few long-term strategies in here as well, but everything I'm sharing is all about how you can make more money in your eCommerce store - so whether it's a quick fix...

Is there a sweet spot for the number of days you should run your next promotion? Well, if your goal is have a revenue bump, then yes, yes there is. Let’s talk about it.  Read the Full Episode Transcript http://ecommercebadassery.com/136   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommerceb...

Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old sch...

How do you time your email collection pop-up for optimum conversions and email signups?   There isn't a one-size fits all timing, but let's talk through a good starting point and how you can determine the ideal timing for your business.   Read the Full Episode Transcript http://ecommercebadassery.com/134   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and p...

Whether you're talking about email marketing, social media content, or website conversion, adding this simple type of content will convert more visitors into buyers.   If there’s an episode that you’re going to take immediate action from, this is the one!   Here’s what you’ll learn:  How to help your customers make a buying decision What resources you already have to figure out what your customer...

  Sometimes your life and business don't align, and until you have a team to manage your eCommerce business while you're away, you might have to temporarily shut down operations so you can take a real vacation. So... what do you do? Let's talk about it.   What You’ll Learn   What to do if you're going on vacation and don't have anyone to ship orders while you're away   Links Mentioned   The Lounge...

There's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder. What You'll Learn Whether or not the email platform you use will affect your email deliverability What is a dedicated sending infrastructure and if you need one What causes emails to go...

Knowing where to put your time, energy and resources can be overwhelming... but I've got a simple way you can decide what to focus on next in your business and a few ideas for how to pick the best strategy based on your current needs. Links Mentioned The Lounge: Membership for eCommerce Business Owners http://ecommercebadassery.com/membership   Episodes Mentioned 93. All the Ways to Grow Your Busi...

Fulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible.    How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff?   What You'll Learn The simple 4-step...

How much traffic is enough traffic for your eCommerce website? Well, it depends. How much money do you want to make in your eCommerce business?   In this episode, I'm sharing a simple calculation that will tell you how much traffic you need to hit your revenue and profit goals!  What You’ll Learn A 4-step calculation that'll tell you exactly how much traffic you need to hit your revenue and profit...

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to...

If you're launching new products, collections, or promotion and not seeing the sales results that you want... this is the episode for you. What You’ll Learn The simple 4-step system to sell out your product launches Read the Full Transcript http://ecommercebadassery.com/126   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Busines...

  If you’ve been paying attention to what’s going on in our world right now, some people are saying another recession is on the way. I’m no economist and I don’t have a crystal ball so I’m not exactly primed to predict what’s going to happen…   I can, however, take my experience launching a successful business during a recession to share a few ways that you can prepare your eCommerce business for...

With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails. What You’ll Learn What preview text is How preview text can help your email open rate Ideas for what content to include in your preview text Read the Full Transcript http://ecommercebadassery.com/124   FR...

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.    We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experie...

Not sure if you should be getting more email signups? In today's episode, I share a few key metrics you should look at when deciding whether or not your forms are performing What You’ll Learn What the average conversion rate for signup forms is Whether or not more fields affect the signup rate If asking for phone numbers lowers your signup rate Links Mentioned https://www.klaviyo.com/blog/best-sig...

Entrepreneurship is hard... but so is life. And if we can do hard things in life, we can do them in business too. But sometimes we just need a little reminder of that, so that's what today's episode is all about.   So, the next time you need a little kick in the butt to get in gear and grow your eCommerce business this episode is a must-listen. What You'll Learn Why "experts" might be wrong about...

iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for. What You’ll Learn How open rates are affected by iOS15 What the new open rate benchmark is What metrics are NOT affected by iOS15 Episodes Mentione...

You’re listening to this podcast to learn all the ins and outs of running an eCommerce business, but have you ever thought of appearing as a guest on one yourself?    In today’s episode, we're talking about how can you use podcast guest spots and podcast advertising to help grow your product-based business and the best ways to approach finding a show that is going to have your ideal customers list...

If only you had a crystal ball to tell you the best day and time to send your marketing emails so they made the biggest impact and generated the most revenue…   Well, you sort of do and it’s in today’s episode. After sending millions of emails I’m sharing the days and times I’ve seen the most revenue generated plus giving you a few tips and tricks on how you can figure out what is best for your bu...

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll lear...

So you've landed your first big retailer meeting and you can already see the dollar signs and the clout that comes with being featured in a store like theirs...   But, working with big retailers isn't always all it's cracked up to be. In today's BIZ BITE episode, we're talking about how you can prepare your mindset for this meeting and the boundaries you'll want to set for yourself and your busine...