eCommerce Badassery

If there's one time of the year you want to put extra effort in your marketing, it's definitely the holiday season! With Q4 being the biggest shopping time of the year, I'm sharing some fun and unique strategies to help you stand out from the crowd.   What You'll Learn How to use automation to serve your customers How to mimic the in-person shopping experience on the Internet How to not overthink...

This is a MUST-LISTEN episode for all Shopify + Klaviyo Users   Read the Full Episode Transcript http://ecommercebadassery.com/154   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with...

Q4 is closer than you think and the sooner you start planning + prepping, the more successful and less stressed you’ll be. In today’s episode, I share 5 things you’ll want to have in place for the holiday season in your eCommerce business. Consider these non-negotiable and make sure you carve out time between now and September to get these in place.   What You'll Learn Why planning for Q4 should s...

If you launched a new product or collection recently and didn't quite get the results you were hoping for, here is my best advice for what to do next.    Plus, I share a little story of my past launch screw-ups too!    Episodes Mentioned 127. How to Sell Out Your Next Product Launch   Read the Full Episode Transcript http://ecommercebadassery.com/152   FREE Resource Library  Every freebie I’ve cre...

How much easier would it be to market your business if you had a bunch of little minions digging through your data + telling you what to do? Okay, maybe not minions because I don't think they were actually that smart. Robots instead? But not the scary terminator kind... cute little tiny ones like this 🤖   Guess what? There's an app for that! It's called Apteo + we're talking all about it on today...

Not sure how to find the right influencers or content creators to promote your product-based business? In today's episode, I'm sharing my favorite ways to identify quality partners that can authentically promote your brand and help you increase your sales.   Episodes Mentioned 103. What to Expect When Working with Content Creators with Harley Jordan 57. How to Do Influencer Marketing the Right Way...

Do you know what's better than email marketing for eCommerce? Personalized email marketing... and I'm not just talking about inserting someone's first name.    In this episode, I dive into how you can create a truly unique experience for each of your email recipients by tapping into one of Klaviyo's most powerful features, dynamic content.    Links Mentioned Klaviyo Badassery Tech Tour Course Read...

Google ads are a mystery to most eCommerce entrepreneurs and one of the first things agencies will often do is to create branded campaigns where you bid on your own brand name... but if you're already showing up organically, why should you pay for that traffic? Let's chat about it.  Read the Full Episode Transcript http://ecommercebadassery.com/148   FREE Resource Library  Every freebie I’ve creat...

Running a brick + mortar retail business or boutique is a whole different ballgame. With only your local market as potential customers you need a solid marketing + advertising plan to get those feet through the doors.    After managing local marketing + advertising for too many years to count, I'm sharing some of the best ways to get more people through your doors. What You'll Learn Who to network...

With new features releasing what feels like every other day on Instagram it can be confusing to figure out how to best utilize them. Let's chat about pinned posts on Instagram and how you can use them strategically to support your marketing. Read the Full Episode Transcript http://ecommercebadassery.com/146   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, an...

Feel like you're constantly selling out of your best-sellers, you make a lot of revenue but never have a lot of cash, or maybe you have inventory collecting dust in your warehouse? Whether you actively struggle with inventory management or just want to learn more about the process, today's episode is for you. I'm breaking down the MOST IMPORTANT concepts and calculations you need to maximize your...

There is still a lot of misinformation about this subject on the Internet, so let's set the record straight! Links Mentioned http://ecommercebadassery.com/taxjar Read the Full Episode Transcript http://ecommercebadassery.com/144   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery...

Is your email marketing program working FOR you and generating you revenue on autopilot?    Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.   If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go b...

If you've ever gotten that fraud notification in Shopify it can be hard to know what your best next steps are. In today's episode, I'll share what usually sets this fraud flag off, how I research whether or not it's a legit order, how you can protect yourself from chargebacks and a tool that can take on the risk for you.    Links Mentioned http://riskified.com Read the Full Episode Transcript http...

Over the last few weeks, you may have heard some rumblings, some hints, and some mysterious messaging about new things coming to Klaviyo.  The good news is, this time they remembered to let their partners know about these changes and they explained these changes ahead of time so that we could update and educate our audience. So that’s what today’s episode is all about.  First, we’ll cover the two...

There are a lot of shiny objects in the marketing world and it can leave a lot of eCommerce business owners stressed out and overwhelmed. But when you strip away all the noise, successfully marketing and selling your products comes down to one simple key ingredient. Tune in to find out what it is.  Read the Full Episode Transcript http://ecommercebadassery.com/140   FREE Resource Library  Every fr...

You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch.    What You’ll Learn The main difference between Universal Analytics + GA4 Why GA4 will actua...

A rewards program doesn't have to give a lot back to be successful. Tune in to hear the industry benchmark for how much most rewards programs give back to the customer, plus hear some quick tips on how to leverage your rewards program and some things to watch out for. Read the Full Episode Transcript http://ecommercebadassery.com/137   FREE Resource Library  Every freebie I’ve created to help you...

While I love to teach long-term strategies that will serve your eCommerce business for years to come, sometimes we just need a quick win or a "hack" as the kids are saying these days.   If I'm being completely honest, I may have snuck a few long-term strategies in here as well, but everything I'm sharing is all about how you can make more money in your eCommerce store - so whether it's a quick fix...

Is there a sweet spot for the number of days you should run your next promotion? Well, if your goal is have a revenue bump, then yes, yes there is. Let’s talk about it.  Read the Full Episode Transcript http://ecommercebadassery.com/136   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommerceb...

Anyone who has ever run a Facebook Ad and even those who haven’t, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook’s access to third-party data of its users. One of Facebook’s most powerful tools, lookalike audiences took the biggest hit and while it wasn’t the death of FB advertising altogether, it did mean that we had to revert back to an old sch...

How do you time your email collection pop-up for optimum conversions and email signups?   There isn't a one-size fits all timing, but let's talk through a good starting point and how you can determine the ideal timing for your business.   Read the Full Episode Transcript http://ecommercebadassery.com/134   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and p...

Whether you're talking about email marketing, social media content, or website conversion, adding this simple type of content will convert more visitors into buyers.   If there’s an episode that you’re going to take immediate action from, this is the one!   Here’s what you’ll learn:  How to help your customers make a buying decision What resources you already have to figure out what your customer...

  Sometimes your life and business don't align, and until you have a team to manage your eCommerce business while you're away, you might have to temporarily shut down operations so you can take a real vacation. So... what do you do? Let's talk about it.   What You’ll Learn   What to do if you're going on vacation and don't have anyone to ship orders while you're away   Links Mentioned   The Lounge...

There's a lot of misinformation on the internet about what really causes your emails to land in someone's spam folder so today we're going to talk about what you really need to know about avoiding the spam folder. What You'll Learn Whether or not the email platform you use will affect your email deliverability What is a dedicated sending infrastructure and if you need one What causes emails to go...