eCommerce Badassery

Knowing where to put your time, energy and resources can be overwhelming... but I've got a simple way you can decide what to focus on next in your business and a few ideas for how to pick the best strategy based on your current needs. Links Mentioned The Lounge: Membership for eCommerce Business Owners http://ecommercebadassery.com/membership   Episodes Mentioned 93. All the Ways to Grow Your Busi...

Fulfillment isn't sexy, but it does take up a lot of time and resources in your eCommerce business... so it's worth taking a little time to optimize the process and make sure you're as efficient as possible.    How nice would it be to cut down on the time it takes you to fulfill an order so you could actually increase your orders without increasing your staff?   What You'll Learn The simple 4-step...

How much traffic is enough traffic for your eCommerce website? Well, it depends. How much money do you want to make in your eCommerce business?   In this episode, I'm sharing a simple calculation that will tell you how much traffic you need to hit your revenue and profit goals!  What You’ll Learn A 4-step calculation that'll tell you exactly how much traffic you need to hit your revenue and profit...

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to...

If you're launching new products, collections, or promotion and not seeing the sales results that you want... this is the episode for you. What You’ll Learn The simple 4-step system to sell out your product launches Read the Full Transcript http://ecommercebadassery.com/126   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Busines...

  If you’ve been paying attention to what’s going on in our world right now, some people are saying another recession is on the way. I’m no economist and I don’t have a crystal ball so I’m not exactly primed to predict what’s going to happen…   I can, however, take my experience launching a successful business during a recession to share a few ways that you can prepare your eCommerce business for...

With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails. What You’ll Learn What preview text is How preview text can help your email open rate Ideas for what content to include in your preview text Read the Full Transcript http://ecommercebadassery.com/124   FR...

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.    We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experie...

Not sure if you should be getting more email signups? In today's episode, I share a few key metrics you should look at when deciding whether or not your forms are performing What You’ll Learn What the average conversion rate for signup forms is Whether or not more fields affect the signup rate If asking for phone numbers lowers your signup rate Links Mentioned https://www.klaviyo.com/blog/best-sig...

Entrepreneurship is hard... but so is life. And if we can do hard things in life, we can do them in business too. But sometimes we just need a little reminder of that, so that's what today's episode is all about.   So, the next time you need a little kick in the butt to get in gear and grow your eCommerce business this episode is a must-listen. What You'll Learn Why "experts" might be wrong about...

iOS15 was released almost a year ago but there's still a little confusion on how that affects your email metrics, so today we're clearing up that confusion and sharing what has changed with email reporting and the new benchmarks you'll want to aim for. What You’ll Learn How open rates are affected by iOS15 What the new open rate benchmark is What metrics are NOT affected by iOS15 Episodes Mentione...

You’re listening to this podcast to learn all the ins and outs of running an eCommerce business, but have you ever thought of appearing as a guest on one yourself?    In today’s episode, we're talking about how can you use podcast guest spots and podcast advertising to help grow your product-based business and the best ways to approach finding a show that is going to have your ideal customers list...

If only you had a crystal ball to tell you the best day and time to send your marketing emails so they made the biggest impact and generated the most revenue…   Well, you sort of do and it’s in today’s episode. After sending millions of emails I’m sharing the days and times I’ve seen the most revenue generated plus giving you a few tips and tricks on how you can figure out what is best for your bu...

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll lear...

So you've landed your first big retailer meeting and you can already see the dollar signs and the clout that comes with being featured in a store like theirs...   But, working with big retailers isn't always all it's cracked up to be. In today's BIZ BITE episode, we're talking about how you can prepare your mindset for this meeting and the boundaries you'll want to set for yourself and your busine...

The thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do.    Join me this week as I break down the steps I would take to set up a new brand, build a websit...

You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off?   In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business.   If you just cringed when I said Google...

You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic?    This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things st...

There were two big announcements this week that might have you a bit stressed out. Klaviyo is changing its pricing structure and Google Analytics is retiring Universal Analytics which means everyone will have to switch to GA4.  In this quick bonus episode, I'm giving you all the details you need to know right now and clearing up a bit of confusion I've heard on the internet.    Links Mentioned Goo...

Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?   Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website....

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?   This week we’re deep-diving into the results of a social media study that looked at how consumer...

Email marketing is a great way to make money in your eCommerce business, but you can't have great results from email marketing if you don’t have a list of people to email. So how are you supposed to grow the list?    Giveaways tend to build lists quickly, but are they the right option for you and your business? Listen in to find out!   What You'll Learn Whether or not giveaways are a good way to g...

Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers?     My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us de...

With 68% of eCommerce shopping carts being abandoned on a regular basis, it's pretty important that we have a plan in place for how to bring them back.  My favorite way? Hands-down, email marketing. But not all emails are created equal. In this episode, I'm sharing the #1 thing you'll want to include in your abandonment emails to help your customer make a buying decision and save more of those aba...

Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?   My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your cust...