eCommerce Badassery

The thought of starting a business from scratch is overwhelming to say the least but hanging out with so many eCommerce entrepreneurs has got me thinking about starting another product-based business lately. And even though I’m not exactly sure what product it would be, I know exactly what I would do.    Join me this week as I break down the steps I would take to set up a new brand, build a websit...

You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off?   In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business.   If you just cringed when I said Google...

You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic?    This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things st...

There were two big announcements this week that might have you a bit stressed out. Klaviyo is changing its pricing structure and Google Analytics is retiring Universal Analytics which means everyone will have to switch to GA4.  In this quick bonus episode, I'm giving you all the details you need to know right now and clearing up a bit of confusion I've heard on the internet.    Links Mentioned Goo...

Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?   Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website....

Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?   This week we’re deep-diving into the results of a social media study that looked at how consumer...

Email marketing is a great way to make money in your eCommerce business, but you can't have great results from email marketing if you don’t have a list of people to email. So how are you supposed to grow the list?    Giveaways tend to build lists quickly, but are they the right option for you and your business? Listen in to find out!   What You'll Learn Whether or not giveaways are a good way to g...

Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers?     My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us de...

With 68% of eCommerce shopping carts being abandoned on a regular basis, it's pretty important that we have a plan in place for how to bring them back.  My favorite way? Hands-down, email marketing. But not all emails are created equal. In this episode, I'm sharing the #1 thing you'll want to include in your abandonment emails to help your customer make a buying decision and save more of those aba...

Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?   My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your cust...

Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?   The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the...

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.    In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care...

You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money.    But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business.    Let's talk about it!   What You’ll Learn How to determine the best email sending cadence for yo...

Ever wonder what it's really like to work with influencers and content creators? If you've ever asked yourself how much you should expect to spend, how to ensure you get the results you want, and even how to find the right person, my guest Harley Jordan of Millennial Escape is spilling on the tea on everything you need to know.   Plus, as IG's original reels girl, she's sharing a few of her best t...

Hate pop-up forms? Wondering if you REALLY need one on your website? Today we're talking about whether or not you should add an email pop-up to your eCommerce website and how you can make them less annoying to your customers.  Read the Full Transcript http://ecommercebadassery.com/102   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eComme...

How do you know when your automated email flows need an update? It’s easy to set and forget things like your Welcome Email Series and your Cart Abandonment Series, but every now and then it pays to review your email marketing automations to see if they still fit with your business goals and continue to make you money on autopilot.    Today we’re talking through some of the things you should consid...

Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business. Episodes Mentioned 54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co. http://ecommercebadassery.com/54 67. Big...

When should you move to a bigger warehouse space? When should you start hiring a team? How do you build a team of people who WANT to work hard for you? Today's guest, Brian Burke is ready to answer all those questions for you. He is the founder of SellYourMac.com an Inc 5,000 company that has paid out $40 million to Apple users and is one of the world's largest purchasers of used Apple products. A...

Sick of your existing theme; feel like it's time for an upgrade? In this week's Biz Bite episode I'm sharing my favorite Shopify theme and the things you should consider before purchasing your next theme.  Read the Full Transcript http://ecommercebadassery.com/98   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in o...

Looking to expand the functionality of your Shopify store but not sure what app to use? In this episode, I’m sharing my favorite Shopify apps for common requests from online store owners.    I’m sharing my favorite Shopify apps for: Quizzes, Product Reviews, Product Bundles, Subscriptions, Additional Discounts, Rewards and Referrals, Cross-Sells, Email Marketing, and even how to jazz up your Shopi...

Welcome to a brand new series here on the eCommerce Badassery Podcast! Every Thursday I'll share. a quick and dirty episode answering ONE frequently asked question from eCommerce entrepreneurs JUST LIKE YOU! No intro or outro, and no fluff. Just a quick answer to a quick question.  All of our Thursday Biz Bite episodes will be marked with [BIZ BITE] in the episode title so you can easily locate th...

What’s better than having a successful eCommerce business? Having a successful eCommerce business that runs like a well-oiled machine instead of you into the ground.   In today’s episode, I’m sharing some of my FAVORITE tools to help you set up and manage kick-ass processes in your eCommerce business. From customer service platforms, and social media schedulers, to sales tax management and almost...

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!   Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.   After building her multi-six figure brick + mortar boutique and working with the top experts in...

Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you’ve hit a plateau, or you’re just feeling overwhelmed with the new year ahead and you’re not really sure how to set yourself up for success. If you’re feeling stressed or like you’re spinning your wheels, this episode is probably for you.    I’m sharing the top 5 things that hold people back from reaching t...

Raise your hand if you want to grow your eCommerce Business in 2022? I'm pretty sure that at least 99% of your want to, that's why you're here, right? But it’s not enough to just say, hey I want to increase my sales by 20%, you have to be able to articulate how you’re going to do that so you can build out an action plan and actually achieve those goals.  Today we’re talking about all the growth le...