eCommerce Badassery

Raise your hand if you struggle to make progress in your business? Maybe you have a never-ending to-do list, projects you never seem to get around to or you just can’t make decisions because you’re all up in your head all the time…   You’re not alone. But there is something you can do about it. Drum roll, please…   It’s called accountability. I know… it SEEMS really obvious, right? Like duh, we ne...

What do you wish you knew BEFORE you started your business? It’s so easy to look back and wish you’d done something differently. That’s why I asked the eCommerce Badassery Facebook Group what they wished they’d done before starting their business.  Whether you’re just getting started or you’re already established, there is sure to be a quick little lesson or aha moment for you! What You’ll Learn T...

2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things.  In today’s episode, we’re talking about everything we’ve seen hap...

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.    Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, w...

How much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works? If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time? In this week’s episode, I’m sharing my favorite tool for recapping your...

How do you stand out in a saturated eCommerce market and get to the next level of business?  It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow.  It sounds like a lot, but my guest this week, Tracy Matthe...

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.    Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list go...

Raise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!?   Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the be...

Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.    In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ea...

Want to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales.  What You’ll Learn Content ideas to keep your eCommerce business top of mind throughout the holidays Specific content prompts to help you build relationships and...

Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon.    I’m also talking about how you can create your very own pretty emails in whatever email...

Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?   That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways t...

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.    Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.  What You’ll Learn Simple ways to grow your email list  What you sho...

Scared to show up on live video? You’re not alone. One of the biggest fears entrepreneurs face is showing up live on social media. It’s easy to get flustered, stumble over your words and mess up.    But, live videos might just be what your audience needs to feel more connected to you and your brand.    Today I’m sharing some of the tips and tricks that you can use to get over your fear of showing...

Last week I had the pleasure of being a speaker at the Invisible to Six Figures Retreat hosted by Nicole Diedrich. It was an awesome educational event giving the attendees a 360-degree view of entrepreneurship with the goal of helping them excel in their business and ultimately their life.    And while I myself was on the virtual stage as a speaker, I couldn’t help but learn a few things along the...

eBay is the original online marketplace for product sellers, but it’s come a long way from its inception. More than just a place to hock your old clothes and accessories, eBay gives you access to buyers all over the world who are looking for that special item. Tune into this episode where I talk to Kristi Diemoz, the Sr. Manager of Seller Marketing at eBay where she shares what sets eBay apart fro...

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.  What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners...

Step 3 in a kick-ass Holiday Campaign is promotion. Now that you’ve figured out what you’re doing and you’ve got all your ducks in a row it’s time to shout it all from the rooftops!   In this week’s episode, we’re going to walk through how to figure out what sales you should run in your business, how to actually promote them to your customers, and my favorite way to manage graphic needs for an eCo...

Step 2 in the process of planning a kick-ass Holiday campaign is all about preparation. Now that you know what you’re doing… It's time to prep for it. We’re talking all about how to set your team up for success, how to create a kick-ass experience for your customers, and how to avoid any major tech headaches that might derail your overall success. What You’ll Learn How to make sure your tech is re...

Yep, we’re talking about the eCommerce holiday season. Q4 is coming faster than you think so tune into this week’s episode to get a jumpstart on your planning. Start early so you don’t have to stress later!  This week’s episode is a replay in that the main content is the same as last year’s episode but it is a fresh recording to reflect what we might expect for 2021 vs. 2020. What You’ll Learn My...

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.    So, what’s in a product page that actually converts? That’s what we’re diving into toda...

Have you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.”   I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from...

Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.    Today we’re talking about life...

Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.  Today we’re covering everything you need to know, what to expect and when you might want to make the change.  What You’ll Learn The latest changes co...