eCommerce Badassery

Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?   The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the...

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.    In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care...

You know email is important and since you've been hanging out with me, I hope you realize that when you send more emails you make more money.    But you still might be unsure how many emails are too many, or what the sweet spot is for how many emails you should send a week in your eCommerce business.    Let's talk about it!   What You’ll Learn How to determine the best email sending cadence for yo...

Ever wonder what it's really like to work with influencers and content creators? If you've ever asked yourself how much you should expect to spend, how to ensure you get the results you want, and even how to find the right person, my guest Harley Jordan of Millennial Escape is spilling on the tea on everything you need to know.   Plus, as IG's original reels girl, she's sharing a few of her best t...

Hate pop-up forms? Wondering if you REALLY need one on your website? Today we're talking about whether or not you should add an email pop-up to your eCommerce website and how you can make them less annoying to your customers.  Read the Full Transcript http://ecommercebadassery.com/102   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eComme...

How do you know when your automated email flows need an update? It’s easy to set and forget things like your Welcome Email Series and your Cart Abandonment Series, but every now and then it pays to review your email marketing automations to see if they still fit with your business goals and continue to make you money on autopilot.    Today we’re talking through some of the things you should consid...

Not sure if you should upgrade to Shopify 2.0? In today's BIZ BITE, I'm sharing what makes Shopify 2.0 different and how to use the new features with a few different use cases so you can decide if an upgrade makes sense for you and your business. Episodes Mentioned 54. Smashing Glass Ceilings & Growing through Social with Megan Tellez of Glass Ladder & Co. http://ecommercebadassery.com/54 67. Big...

When should you move to a bigger warehouse space? When should you start hiring a team? How do you build a team of people who WANT to work hard for you? Today's guest, Brian Burke is ready to answer all those questions for you. He is the founder of SellYourMac.com an Inc 5,000 company that has paid out $40 million to Apple users and is one of the world's largest purchasers of used Apple products. A...

Sick of your existing theme; feel like it's time for an upgrade? In this week's Biz Bite episode I'm sharing my favorite Shopify theme and the things you should consider before purchasing your next theme.  Read the Full Transcript http://ecommercebadassery.com/98   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in o...

Looking to expand the functionality of your Shopify store but not sure what app to use? In this episode, I’m sharing my favorite Shopify apps for common requests from online store owners.    I’m sharing my favorite Shopify apps for: Quizzes, Product Reviews, Product Bundles, Subscriptions, Additional Discounts, Rewards and Referrals, Cross-Sells, Email Marketing, and even how to jazz up your Shopi...

Welcome to a brand new series here on the eCommerce Badassery Podcast! Every Thursday I'll share. a quick and dirty episode answering ONE frequently asked question from eCommerce entrepreneurs JUST LIKE YOU! No intro or outro, and no fluff. Just a quick answer to a quick question.  All of our Thursday Biz Bite episodes will be marked with [BIZ BITE] in the episode title so you can easily locate th...

What’s better than having a successful eCommerce business? Having a successful eCommerce business that runs like a well-oiled machine instead of you into the ground.   In today’s episode, I’m sharing some of my FAVORITE tools to help you set up and manage kick-ass processes in your eCommerce business. From customer service platforms, and social media schedulers, to sales tax management and almost...

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!   Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.   After building her multi-six figure brick + mortar boutique and working with the top experts in...

Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you’ve hit a plateau, or you’re just feeling overwhelmed with the new year ahead and you’re not really sure how to set yourself up for success. If you’re feeling stressed or like you’re spinning your wheels, this episode is probably for you.    I’m sharing the top 5 things that hold people back from reaching t...

Raise your hand if you want to grow your eCommerce Business in 2022? I'm pretty sure that at least 99% of your want to, that's why you're here, right? But it’s not enough to just say, hey I want to increase my sales by 20%, you have to be able to articulate how you’re going to do that so you can build out an action plan and actually achieve those goals.  Today we’re talking about all the growth le...

Raise your hand if you struggle to make progress in your business? Maybe you have a never-ending to-do list, projects you never seem to get around to or you just can’t make decisions because you’re all up in your head all the time…   You’re not alone. But there is something you can do about it. Drum roll, please…   It’s called accountability. I know… it SEEMS really obvious, right? Like duh, we ne...

What do you wish you knew BEFORE you started your business? It’s so easy to look back and wish you’d done something differently. That’s why I asked the eCommerce Badassery Facebook Group what they wished they’d done before starting their business.  Whether you’re just getting started or you’re already established, there is sure to be a quick little lesson or aha moment for you! What You’ll Learn T...

2021 has been another year where we had to expect the unexpected. While many of us, somewhat naively, anticipated a return to a kind of “new normal” that just hasn’t been the case. Instead, this year has once again required us to be nimble enough to pivot, lean into our communities for support and adapt to new ways of doing things.  In today’s episode, we’re talking about everything we’ve seen hap...

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.    Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, w...

How much effort do you put into actually reflecting on your promotions? Or do you put in all the time, energy, and effort to run the promo without actually figuring out whether or not it works? If you're not looking at your numbers and confirming what did and didn't work, how do you know what to repeat or do better next time? In this week’s episode, I’m sharing my favorite tool for recapping your...

How do you stand out in a saturated eCommerce market and get to the next level of business?  It takes a few things, including attracting the right people to your brand, ensuring that people have a great experience before and after they buy, getting the right systems and automation in place, as well as having the right support as you grow.  It sounds like a lot, but my guest this week, Tracy Matthe...

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.    Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list go...

Raise your hand if you’ve been wanting to do more influencer marketing, but you find it too time-consuming to find the right partners? What if you could build an army of micro influencers who you know already love your product and shop with you? It’d be freakin’ awesome, right!?   Well, guess what? There’s an app for that! Tune into this week’s episode to hear why micro influencers might be the be...

Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.    In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ea...

Want to create kick-ass content that converts and send emails that get opened this holiday season? Here is a quick rundown of a few of my favourite content ideas to help you build relationships with your customers and increase your sales.  What You’ll Learn Content ideas to keep your eCommerce business top of mind throughout the holidays Specific content prompts to help you build relationships and...