eCommerce Badassery

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll lear...

Q2 is a great time to tackle big projects in your eCommerce business. You've fully recovered from Q4 and are back in the swing of things... but it's not quite summer yet so you're not as distracted with vacations, kids, and weekend BBQs. But what exactly should you be focusing on? Of course... it depends. But in today's episode, I share what you should consider when making those final decisions. ...

Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business.   But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page.   Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He...

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides.    In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care...

eCommerce SEO takes time, energy and effort so it's important that you're able to monitor your results along the way. Google provides a free tool to help you do this. Tune in to hear more about the tool and how long it typically takes to see results.    Links Mentioned Google Search Console https://search.google.com/search-console/about   The Lounge Membership http://ecommercebadassery.com/members...

Entrepreneurship is hard. If were easy, everyone would do it.  But often times we overcomplicate our businesses and the way we market them. With a little inspiration from the one and only Snoop Dogg, we're taking a look at how he's built up his brand and stayed relevant since his first solo album drop in 1993. Tune in as we explore the 4 simple things Snoop has done to build his empire and how you...

Shopify has officially released its Google Analytics 4 integration. Tune in to hear the details and make sure you check the show notes on my website for important links and some screenshots! Show Notes & Transcript http://ecommercebadassery.com/208 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com...

We're going back in time to revisit an old-school marketing tactic that has been revolutionized for today's technological world. If you've been wondering how to create better relationships with your customers, cut through all the digital noise, surprise and delight them at the perfect moment in their shopping journey and grow a sustainable brand with raving fans you'll want to hear from today's gu...

If you want to grow your following on TikTok and ultimately drive sales for your eCommerce business you might have to post more than you think! Hear what TikTok strategist Wave Wyld shared as the preferred cadence for posting on TikTok and 4 reasons why it's easier than you think!   Join the Inside Scoop: TikTok Trends Membership by Wave Wyld http://ecommercebadassery.com/scoop (affiliate link) Jo...

A robot that can write your content for you? Are AI content generators worth the hype? The short answer... maybe.  After diving into ChatGPT & Jasper.ai, I can say I'm more impressed than I expected to be... but there is a right and wrong way to use them.  Tune in to learn more about what these tools are capable of, what to expect when using them, and how to get the best results possible   Links M...

If you have seasonal products that you bring back year after year, should you remove them from your website or leave them up? Tune in for the answer!   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/204 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.c...

Do you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you.    Links Mentioned The Lounge eCommerce Marketing Membership http://ecommercebadassery.com/membership   Episodes Mentioned 91. Facebook Ads for eCommerce https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14...

As a busy CEO or marketing manager you don't have time to be manually posting all your social media content. The good news is, you don't have to! There are a ton of social media scheduling apps out there and today I'm covering my favorites. Links Mentioned Get $10 off Plann That Social Media Scheduler https://bit.ly/ebplann   Planoly https://bit.ly/ebplanoly Episodes Mentioned:  12+ Things You Can...

Shopify is FINALLY releasing a one-page checkout! And they've released over 100 other new features over the last 6 months. Tune in to hear the most exciting updates and what might be the perfect fit for your eCommerce store.   Links Mentioned Get a Free Forever Trial to Shopify https://forms.gle/8rLiw9jpujdnhn8q6   Shopify Releases | Winter 2023 https://www.shopify.com/editions/winter2023   Episod...

Image optimization is so important for eCommerce; both for speed and search engine optimization.    Shopify does do a few things automatically for you, but there are still some additional things you'll want to do to take that optimization to the next level.    What You'll Learn:  What Shopify already does for you & what it's for What you should do before & after uploading your images to Shopify My...

Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal W...

A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.  And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?  In today's episode, I walk you through how to do this on the Klaviyo email platform.  Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Tran...

Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard?  If you're feeling any of these things... you are not alone! Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things!  What You'll Learn:  A 5-Step process you can work through to get unstuck How we used the data to strategize her next steps How we prior...

The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative.  Tune in for the details... including a business lesson or two of course.    Ready to Join? 👇 http://ecommercebadassery.com/membership  

There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users.  A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns. Tune in to hear my two cents. Links Mentioned TikTok’s Privacy Policy https://www.tiktok.com/legal/page/us/privacy-policy/en   TikTok’s Data Collection Policies https://for...

eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be. Tune in to hear 12+ ways you can automate your eCommerce business starting now. Important links   ManyChat DM A...

One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.    Tune in to hear how to choose the best products to use in a post-purchase cross-sell.   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/194 Work With Me Interested in getti...

Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.  Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.   Links Mentioned What is Omni-Channel Marketing - Kl...

When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?   The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.    But many early entrepreneurs say they don’t have money to invest - but they also don’t...

Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?   Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.   Links Mentioned All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/   Accomplishing Goals Like an eCommerce B...