eCommerce Badassery

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't.   Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal.    As an eCommerce website owner, there are some optimizations you ca...

If you think you're the only business owners that feels like burning everything to the ground now and then... you couldn't be more wrong.    I talk to A LOT of business owners... in all industries and the sentiment is the same throughout. Even those I see who look like they've got it all figured out and ready to throw in the towel some days.    But you don't have to suffer alone. Tune in to hear m...

Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends.    If you're asking questions like:  How many trends are too many Should I use trends or original content When is it too late to...

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between.  I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business!   There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below.   _______   Full Epi...

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results.  On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to...

Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate. But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impac...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make tha...

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics.    Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, w...

When was the last time you really dug into your profit and loss statement?   I've been having A LOT of conversations about finance lately and it's got me worried about your profitability.    CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket.    Today...

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make tha...

Inventory and finance are the least enjoyable parts of running a product-based business, but they're also the most important. If you don't have a handle on these numbers it's very difficult to stay profitable especially as you scale.   Learn how you can tweak the profit-first method to fit your inventory business and the most important things you need to understand about your business financials....

Have you ever thought about selling your eCommerce business? While many entrepreneurs create businesses with the intention of selling them in the end, most small business entrepreneurs think they'll run their businesses until they're ready to retire. But even then, what are your next steps? Do you just shut the whole thing down and say goodbye to your customers? What if instead, you could sell you...

Customers are MOST engaged with your brand when they place an order with you so capitalize on the moment with post-purchase cross-sells & upsells.  With a conversion rate of 3-15% it's a no-brainer way to increase your average order value.    Learn how a tool like ReConvert makes it easy to implement this strategy and gives you the power to create a personalized experience for each of your custome...

Struggling to get traffic and sales for your product-based business? Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options. Since then she has shifted the majority of her business online and only participating in a handful of in-person markets. Learn what virtual vendor events are, how to...

It’s hard to avoid shiny object syndrome… especially in the online space.   With so many different strategies, social platforms, educators, and other businesses that are doing “cool” things… it’s easy to get off-track… But 99% of the time, it’s FOCUS that will actually drive you forward.   What focus means for one business is different than for another. And there are actually 2 different ways focu...

Not every strategy, method, or "best practice" is right for your business and I see a lot of entrepreneurs who get caught up working on the wrong things...    Maybe they heard someone talk about something and they got FOMO, or maybe someone gave them advice that didn't actually make sense for their business, their goals, or their immediate needs.    I'm all for focusing on the big picture, future-...

Credit cards can get you into trouble if you don't use them responsibly... but they can also save you a lot of heartache if you ever experience fraudulent charges. Don't put your business (or personal) cash flow at risk.    Read the Full Show Notes eCommerceBadassery.com/223 Free Resource Library: http://ecommercebadassery.com/freestuff Instagram: https://instagram.com/ecommercebadassery FB Group:...

Stop spending all your time trying to fight the social media algorithm...   In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else.    Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you!   Links & Resources...

Raise your hand if you feel like you’re too in the weeds of your business or if maybe you’re the bottleneck. If that’s you, you probably realize it’s time to hire your first or next employee or contractor. But how do you figure out what position to hire for? Let's talk through some different ideas, things for you to consider, and ways to frame these decisions.    Read the Full Show Notes eCommerce...

As a small business eCommerce entrepreneur, one of the MOST difficult things to do is get more visibility for your brand and traffic to your website.   We spend so much time, energy, and effort sending content into the abyss of social media, spending money on ads hoping people care about what we sell, and at the end of the day... while all these marketing strategies CAN work it's exhausting and de...

If you have an online and brick-and-mortar store it can be difficult to determine how much focus you should put on one or the other in your social media marketing.    In today's episode, we'll talk through the strategy I'm recommending to clients with a few caveats for you to consider.    Read the Full Show Notes eCommerceBadassery.com/219 Free Resource Library: http://ecommercebadassery.com/frees...

In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience.  While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful.  In this wee...

If you're selling something on the Internet... you have to create great copy. The good news... you don't have to be a copywriter or a wordsmith to create great copy.  Tune in to hear the two most important principles you need to understand to write copy that converts and get a few examples for inspiration.    Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadasser...

I get really frustrated when I hear people giving blanket advice on the Internet without explaining the nuances that help entrepreneurs figure out if that advice is good for them. Today I'm busting 3 pieces of bad advice I've heard on the Internet and how you can determine whether it's right for you, or not.   Links Mentioned 160. How to Deal with Conflicting Advice from Experts https://ecommerceb...

A PSA for every eCommerce business owner... Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/215 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call htt...