eCommerce Badassery

Does size matter? Not when it comes to your email list! While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products.  Regularly cleaning your email list means better metrics and better deliverability.  Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing wh...

I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money... But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.  Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, an...

How many marketing/visibility/sales strategies are you trying to do in your business right now? How many of them are you super confident in that you're going a great job? More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% whe...

Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on. But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well. It can highlight ways you can improve your messaging or your products. It can give you hints on how...

This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.    First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of th...

It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order.    But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year.   Tune in to hear what metrics you s...

Get ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤

Black Friday might be over, but there’s still plenty of time to capitalize on the Q4 shopping season. Whether you’ve struggled to hit your goals so far or you just need a little boost to keep going, (the holiday season feels soooo long doesn’t it?) this episode is sure to hit the spot. Today I’m covering 6 strategies that you can pick and choose from to ensure you don’t lose momentum over the next...

2023 has been a weird year for product-based biz owners and Katie and I are diving into what we've been hearing behind the scenes from our clients and students.  As expected, most small business owners are experiencing the SAME problems, issues, etc. they're just not talking about it in public forums. This episode is a great reminder that you're not alone... But more than that we're diving into ou...

We're getting deep on this week's podcast with Ellie Lum, founder of Klum House.  Ellie is sharing her story of making a huge pivot in her business in 2022, what she learned along the way, and what she would do differently if she were starting a new product business today.    _______   Full Episode Show Notes http://ecommercebadassery.com/255   _______   Want to Say Thanks?  https://www.buymeacoff...

5 Days of Deals Launches Monday, December 4th! Tune in to hear the details of the 4 brand-new offers that will be available and what you need to know to take advantage of the deals. Get a sneak peek of the daily deals and some kick-ass affiliate offers with the link below!   Check out the Blitz Deal Page http://ecommercebadassery.com/blitz   _______   Want to Say Thanks?  https://www.buymeacoffee....

Jessi McNeal... musician, artist, and now product-based business owner. While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs and a whole lot of in-betweens.  What I really love about her story is how laser-focused she is on building a business that su...

Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows.  While that was exhausting and backbreaking work it really helped her build the found...

Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she's circling back to building up the eCommerce side of her business. Along the way, she's learned a ton of lessons, some of them hard, some o...

Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020.   On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's...

With a year of struggle across so many eCommerce businesses, hearing Larissa's story of insane growth in 2023 was a breath of fresh air and a reminder that anything is possible - even when it feels like it isn't.   Hear the big change she made that skyrocketed her eCommerce business and how she's managed to build a solid team who are dedicated to growing the business as if it's their own.    _____...

Do you set financial goals in your business? Whether you've been doing it all along or you're getting started for the first time - there are a few things you'll want to keep in mind to make sure you're setting the RIGHT goals.   _______   Full Episode Show Notes http://ecommercebadassery.com/248   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Co...

What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging.  Essentially, potential customers will think and feel about your product what you tell them to think and feel. Tune in to hear how this might affect your business and why you should re-evaluate your product posi...

There is still a lot of chatter and concern about the economy and how that will affect small eCommerce business owners.   While we can’t deny some store owners are seeing a dip... allow me to offer you a new perspective & give you some ideas on what to do about it   _______   Full Episode Show Notes http://ecommercebadassery.com/246   _______   Let's Connect Website: http://ecommercebadassery....

Making tons of money in Q4 is cool, but making steady sales all year round would be better... or would it?   The answer is definitely going to depend on you and your business, but today I'm giving you a glimpse into a conversation I had with a Lounge member about how she can handle her seasonal business.    If you've been wondering how to create a steady stream of sales all year round or if you sh...

With so many shiny objects and moving parts, Q4 marketing campaigns can quickly go off the rails. I love a well-thought-out plan with tons of opportunity to engage your customers but I also want to make sure to avoid these common pitfalls. Tune in for the 5 most common mistakes eCommerce business owners make in their Q4 marketing and how to avoid them.    _______   Full Episode Show Notes http://e...

Are you making business harder than it has to be? If you're like most of the entrepreneurs I know... including myself, the answer is probably yes.    In this week's episode, I've diving into a few recent examples of how I see this show up in your business and what you can do about it going forward.   _______   Full Episode Show Notes http://ecommercebadassery.com/243   Holiday Podcast Episodes htt...

Sales & promotions are a staple of Black Friday Weekend, but what if they don't make sense for your business?   Tune in to hear how you can still capitalize on the holiday season without running a sale and what you should consider before making that final decision.   _______   Full Episode Show Notes http://ecommercebadassery.com/242   Holiday Podcast Episodes http://ecommercebadassery.com/hol...

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/241   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.co...

If you haven’t already heard there are major changes coming to the Internet that are sure to change your ability to reach new and returning customers. More specifically, I’m talking about the release of iOS17 and the death of the 3rd party cookie. There are A LOT of technical things that go into this topic and a lot of variables at play. I’m going to do my best to break it down as simply as possib...