Jessica Totillo Coster

eCommerce Badassery

Business EN ↓ 391 episodes

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling...

Author

Jessica Totillo Coster

Category

Business

Latest episode

Jul 7, 2026

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Episodes

288. 2024 eCommerce Trends or the Tried & True Strategies that Never Go Out of Style? 16.07.2024

With new trends always popping up in the eCommerce space - how are YOU supposed to know whether to jump on the bandwagon or not?   In this week's episode, we're diving into some of the latest eCommerce trends for 2024, what foundations you might want to have in place before you start spinning your wheels chasing the latest shiny object, and how to know when you're ready to move onto the next thing...

287. What Dexter Morgan Can Teach Us About Business 09.07.2024

Lessons from America's favorite fictional serial killer? Yes. You read that right. This one's a shorty, so take my word for it - there really is a lesson to be learned here.    _______ Get the Full Show Notes http://ecommercebadassery.com/287   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com...

286. Shopify Platform Updates: Summer 2024 02.07.2024

The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing.  We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements. We’ll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations l...

285. How to Optimize Your Email List Growth Strategy 25.06.2024

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.  But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your emai...

284. 10 Mistakes You Might be Making in Your eCommerce Business 18.06.2024

Whether you're just getting started in business in generating multiple 7-figures when times are tough the solution is the same... get back to basics.   In this episode, we're diving into the most common mistakes I see eCommerce businesses make no matter their level, or the business they're trying to build.    From shiny objects to looking in the wrong place for guidance and inspiration, tune in to...

283. Why People Aren't Buying: Is it Your Product or Your Marketing? 11.06.2024

If you feel like people aren't buying your product right now... this might be part of the problem. Today we're diving into an important concept in every business and one that needs to be revisited on the regular.  Making more sales in your eCommerce business takes more than just being available... it's getting the right product, in front of the right audience, at the right time.  Tune in to hear h...

282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer 04.06.2024

Chase Clymer, is a straight-talking conversion rate optimization strategist and the co-founder at Electric Eye, where he and his team create Shopify-powered sales machines with strategic design and development decisions. He's also host of the Honest eCommerce Podcast, where he provides online store owners with honest, actionable advice to increase their sales and grow their business.   _______ Con...

281.Surviving the Summer as an Entrepreneur: Capitalize on the Slow Selling Season 28.05.2024

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun.    To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or di...

280. Surviving the Summer as an Entrepreneur - How to Set Yourself Up For Success 21.05.2024

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun.    To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or di...

279. Underrated Marketing Strategies You Should Try in Your eCommerce Business 14.05.2024

Social media is trash... so what else can you do to get eyeballs on your business?  Today we're talking about 6 underrated marketing strategies you can try in your eCommerce business. And the best part? Most small businesses aren't using them which means you'll stand out in the sea of sameness and stop trying to battle it out with the algorithm    _______ Get the Full Show Notes http://ecommerceba...

278. Big Changes to Instagram in 2024 & What it Means for You 07.05.2024

Instagram announced two big algorithm changes in May 2024... not everyone is happy about it. In this episode of the eCommerce Badassery Podcast, I'm breaking down the details of these algorithm shifts, what it means for creators on the platform, and what's working right now on Instagram.   _______ Get the Full Show Notes http://ecommercebadassery.com/278   _______   Let's Connect Website: http://e...

277. Is the Newsletter Making a Comeback & Should Try One in Your eCommerce Business? 30.04.2024

If you're struggling to stay consistent with your email marketing, the newsletter format might make your life a lot easier.    Giving yourself structure and engaging more of your audience at once could increase your overall deliverability and revenue while relieving the stress that comes with consistent email marketing. _______ Get the Full Show Notes http://ecommercebadassery.com/277   _______  ...

276. Do Your Repeat Customers Need More Sparkle to Keep Buying? 23.04.2024

How do you get repeat customers to keep shopping with you if you don't have anything new?   I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events.  _______ Get the Full Show Notes http://ecommerce...

275. How to Increase Your eCommerce Average Order Value 16.04.2024

What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them,...

274. Setting Profit Goals with Ciara Stockeland 09.04.2024

Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business.  Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn.    _______ Connect with Ciara & Get the Full Show Notes http://ecommercebadassery.com/274   _______   Let's C...

273. Sales Down in Your Product-Based Business? Here's What You Can Do About it 02.04.2024

2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story.  While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into...

272. What You Need to Know About Meta Ads in 2024 with Anna Shipley 26.03.2024

Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024.  What We Cover:  Advantage plus tools Budgets Creative Managing expectations _______ Join the Lounge Membership http://ecommercebadassery.com/membership   _______ Full Episode Show Notes http://ecommercebadassery.com/272   _______   Let's Conn...

271. The Misconception About Business that Might be Holding You Back 19.03.2024

While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on.   _______ Full Episode Show Notes http://ecommercebadassery.com/271   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommer...

270. How to Think Like a Buyer with Kristin Fisher 12.03.2024

Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast.  Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease.  I had such a blast talking to Kristin...

269. Announcement: Big Changes Behind the Scenes 05.03.2024

Tune in for big changes at eCommerce Badassery   _______   Lock In Current Lounge Price http://ecommercebadassery.com/membership   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate,...

268. Constantly in a State of Overwhelm? Try This 27.02.2024

Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it.    While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right...

267. How to Better Communicate with & Convert Your Customers 20.02.2024

When was the last time you actually audited your marketing strategy to see where and how you could make improvements?   This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers.   _______   Email Badassery Waitlist http://ecommercebadassery.com/email-badassery   _______   Full Episode Show Note...

266. REPLAY Stop Marketing all your Products and Do this Instead 13.02.2024

Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal W...

265. Shopify Platform Updates: Winter 2024 06.02.2024

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business. I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature rel...

264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners 30.01.2024

On a scale of 1-10, how alone do you feel in your business?   One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs.    Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses.    And that's what I'm bringing...

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