eCommerce Badassery

In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business. Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.   _______   Full Episode Show Notes http://ecommerc...

We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year. We’ll talk about: How to reflect on your marketing, products, and systems to uncover hidden insights. The importance of...

Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!    Keep scrolling for all the links!   The Episodes Mentioned 307. High-Impact Projects for Q1 https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/   305. What the Election Results Mean for Product-Based Business Owners https://...

Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.   _______   Full Episode Show Notes http://ecommercebadassery.com/309   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______...

You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less.  But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts.    Tune in to hear 3 Must-Measure metri...

Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will...

Save the Date! The Badassery Blitz is back on December 9th ⚡️ Tune in to hear more about the brand new courses and deals coming your way next month!  Get on the Email List https://ecommercebadassery.com/freestuff   Need Last Minute Holiday Marketing Help? Check out the eCommerce Badassery Podcast searchable database & filter by Q4! https://ecommercebadassery.com/database   _______   Let's Con...

I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I’m fully on board. In this episode, I’m sharing how I’ve learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business. What You’ll Learn: Why AI...

With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person 00:00 Introduction and Overview 01:48 Health Insurance Policies & Changes to the ACA 04:55 Understandi...

You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show Notes http://ecommercebadassery.com/304   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Member...

While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you. With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back i...

With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise. Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.  _______   Get Holiday Content Ideas https://ecommercebadassery.com/holidaycontent _______   Full Episode Show No...

You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.   As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so...

It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year.  But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities. In today’s episode,...

The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.  I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.  _______   Full Episode Show Notes http://ecommercebadassery.com/299   _______   Let's Connec...

One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.    Today we’re walking through a few different ways you can layer this into your marketing plan.  _______   Full Episode Show Notes http://ecommercebadassery.com/298   _______   Let's Connect Website: htt...

Want to get your business in front of more customers?    Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.    Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.   _______   Full Episode Show Notes http://ecommercebadassery.com/...

You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.  In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.   _______   Full Episode Show Notes http://ecommercebadassery.co...

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.    In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.    _______   Full Episode Show Notes http://ecommercebadassery...

You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.    Landing Page Example: https://bleame.com/products/crystal-hair-eraser   _______   Full Episode Show Notes http://ecommercebadassery.com/294   _____...

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/293   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.co...

  It's time for a chat.   I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first.    Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.   _______ Get the Full Show Notes http://ecommercebadassery.com/292   _______   Let'...

2024 has been a weird year, am I right? Does that mean Q4 will continue to be weird? Do holiday retail sales suffer during election years?   Today I'm digging into the data and sharing what you need to know and what you should expect during Q4 of 2024.    _______ Get the Full Show Notes http://ecommercebadassery.com/291   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: ht...

Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them. Get the Full Survey Results https://prooftoproduct.com/2024survey _______ Connect with Katie & Get the Full Show Notes http://ecommercebadassery.com/290   __...

Optimizing your online presence as an eCommerce store is about more than just your website. There are multiple platforms, business directories, and marketplaces that can help you stand out from the crowd online. Tune in to hear the must-have platforms for every product-based business and how to optimize your online presence for both online and offline stores.   _______ Get the Full Show Notes http...