eCommerce Badassery

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to act...

Don’t Tap Out After Cyber Monday — Your December Sales Strategy Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up. In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4.  The one date in December that...

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is...

You’ve got a million things on your Q4 to-do list… but how many of those things actually matter? This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy. If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for yo...

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.    In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.    What you’ll Cover: The #1 strategy most shop owners forget...

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions.  I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping mom...

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because t...

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you t...

You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today. After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on...

How to Get Past Customers on Your Email List Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust. This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they nev...

If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet. Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them. In this episode, we’re digging into why it’s not enough to just talk about what your prod...

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one. In this episode of the eCommerce Badassery Po...

Debt can feel like a dirty word in the world of entrepreneurship. But the truth is, a lot of eCommerce business owners are carrying it, managing it, or ignoring it altogether… and it’s quietly sabotaging their profitability. In this episode, we’re having a real talk about debt… what it looks like behind the scenes, how it affects your ability to grow, and how to finally get a handle on it. I’m sha...

Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners. From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-...

HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up. From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike. In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exa...

Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years? In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload. You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.  ...

If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you. We’ll cover: What Prime Day really does to shopper behavior A quick + dirty strategy for running your own sale When it makes zero sense to join the frenzy How to use this moment to build momentum, or consciously sit it out The...

What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?   That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work.    In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that...

That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?   In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention.   Whether you’re planning your next big move o...

How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results. In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just...

Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt. What We Cover: What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade) The power (and potential time-...

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year. While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.  But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your emai...

ChatGPT Is Getting Into Shopping. Here’s How to Make Sure Your Products Show Up Search is shifting… again. This time, it’s not Google leading the charge — it’s ChatGPT. In this episode, we’re diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours. Inside This Episode, You’ll Discover: What ChatGPT’s new shopping feature means for eCommerce discove...

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses m...

The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of disco...