eCommerce Badassery

Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you.    We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which...

Congrats, you got the sale… but your work isn’t done. If you really want to make money in your eCommerce business, you’ve got to figure out how to get those customers to KEEP coming back.  In stage 4 of the 4-step eCommerce sales funnel it’s all about creating a post-purchase experience that wows your customers and makes sure they have a great experience with your product.  What You’ll Learn:  My...

Wondering how to get that customer over the fence to FINALLY purchase your product?   In stage 3 of the 4-step eCommerce sales funnel it’s all about showing the customer why they should buy from YOU over everyone else. They already know they want a product like yours, now you just have to seal the deal. Learn how to build on the previous two steps in the funnel and get them to whip out their walle...

So your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel.    In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re go...

Looking for new customers? In this episode, we’re talking about how to create content that will attract NEW customers to your business, before they even know they need a product like yours. Stop waiting for new customers to come to you and start learning how to attract them like a moth to a flame.   What You’ll Learn:  A simple 4 step funnel to visualize the journey of your customer from discoveri...

Raise your hand if you’ve spent hours planning a marketing or holiday campaign but are never REALLY sure how it went. Most of us are flying by the seat of our pants and when we get through a major sale or holiday we’re right onto the next one. But what if I told you there was a better way? Today I’m sharing my favorite tool for recapping our efforts so we know the best way to move forward.    What...

Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to...

You started this business to have more freedom, but it doesn’t always feel that way. Whether you’re constantly overwhelmed and scattered or just want to pick up some tips & tricks for being more efficient, this episode is for you. From my own experience to that of my clients, we’re diving into how to get more done, in less time.   What You’ll Learn:  The #1 time-waster in your business How your te...

Ever been burned by a consultant? You’re not alone. But they’re not all bad, and it’s not necessarily intentional. But we do have to do our part to protect our business and our sanity. In this episode, we talk about the most common pitfalls to watch out for and how to make sure it doesn’t happen to you.   What You’ll Hear:  How I learned the hard truth about working with consultants Why you should...

If you want this to be a business instead of a hobby, you need to be able to pay yourself. Once I learned there were so many 6-figure entrepreneurs that weren’t able to pay themselves from their biz, I knew I had to record this episode. That stops now, my friends. It’s time to talk money, honey.  What You’ll Learn:  The root cause of why you don’t have money to pay yourself What you need to do to...

SEO or Search Engine Optimization is the key to lasting eCommerce success. It’s basically FREE traffic. Sure, you have to invest in the time to get it done, but it will continue to serve you for the long-term, and it’s how you get NEW people to find your website without running ads!     What You’ll Learn:  What Search Engine Optimization ACTUALLY is Whether or not you should bother to go up agains...

You got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills.    What You’ll Learn:  Whether or not your website is already converting well How to best...

Long-term goals are great, but sometimes we just need a quick boost to our business and a way to generate more revenue. In today’s episode, I walk you through strategies and tactics you can easily implement to start seeing super-quick results.   What You’ll Learn:  2 strategies you can implement in the next 24 hours to generate more revenue in your business How to get more revenue with the custome...

Is your email marketing program working FOR you and generating you revenue on autopilot?    Today we’re taking a deep dive into the automations you should have set up, how to use automation to save time so you can send less campaigns, and one email series most people aren’t talking about.   If you haven’t already listened to Episode 2 where we cover the B.A.D.A.S.S. Email Marketing Framework, go b...

Overwhelmed with email marketing? Not sure if you’re doing it right or if you should be making more money from your efforts?   Let’s dive into the Email Marketing Framework I use to generate 20% of a 7-figure eCommerce business. It’s a new way of thinking about and approaching email marketing so you can generate more revenue without the overwhelm.   What You’ll Learn:  The 6 pillars of a successfu...

From high-school dropout to managing a 7-figure eCommerce business with the top experts in the digital marketing and eCommerce field. Hear my story and how I found my way to supporting badass eCommerce entrepreneurs like YOU grow and scale your online store.   The strategies and tactics I’m teaching you on the eCommerce Badassery podcast from real-world hands-on experience and learning from the to...