eCommerce Badassery

It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year.    In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually ac...

This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growt...

Wondering what it takes to get your eCommerce business to the next level? Data and smart decisions my friend.  In this week’s mini-episode we’re going through 5 things you can start doing in 2021 to step into your role as CEO and that you should continue to do in your business on a regular basis.   What You’ll Learn:  A new habit to help you make smart data-driven decisions Your job as the leader...

You’re probably not going to like what I have to say today… but if you’re not already doing a physical inventory at the end of the year, you’re going to want to start now.  Your inventory is the most important asset in your business, so having an accurate representation of what units you have on hand at any given time is imperative.  Take a listen to this week’s episode to get the deets on when yo...

Not sure about your responsibilities as a website owner when it comes to data privacy? Confused by all the acronyms and how to comply? In this mini-episode, we’re covering the two main privacy laws and how they apply to you.    Note: I am not a privacy professional or a lawyer and this is purely informational, not legal advice. It’s important for you to do your own research, due diligence, and hir...

From what I’ve seen there is still A LOT of confusion around charging sales tax in eCommerce businesses, so today I’m setting it all straight so you can make sure you’re compliant in YOUR business.   What You’ll Learn:  What’s changed and why you MIGHT be doing it wrong How states now determine whether or not you need to collect sales tax The two most popular platforms to help you manage your sale...

It’s been a banner year for Me & eCommerce Badassery, despite everything that has gone on in the world around us. And today I’m sharing the highs and the lows.  Plus, I’m giving you a glimpse into what I have planned for 2021 and a way for YOU to have it say in what that looks like.   What You’ll Learn:  Why I’m Grateful for the Pandemic + How it Shaped Things The biggest changes that have happene...

Life moves pretty fast… if you don’t stop and look around once and a while, you might miss it!  2020 flew by and most of us were just doing our best to keep up. But now that it’s coming to an end and the new year is just around the corner it’s time to look back to see what this year has taught us, how it affects our businesses, and what the future of our industry is going to look like.  The status...

Scrambling at the last minute to finalize your holiday campaign? Here is a quick rundown of how to decide where you should focus your marketing energy + my favorite way for making sure all those last-minute tasks get completed on time.   What You’ll Learn:  How to determine where you should focus your marketing efforts based on your business goals What a knockdown list is and why I love it   Episo...

Looking for new ways to feature your products in your email marketing? When you’re talking about your product day in and day out it can feel like you’ve exhausted all your options and like you have no other way to talk about your product!  Well, today we’re going through just that. Between this week and last week’s episode, you’ll have 20+ email ideas that you can rotate through each quarter to ke...

Need content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails.    The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox.    In this week’s...

Want to generate more revenue in your product-based business without needing more products or inventory? Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business. What You’ll L...

Looking for a way to get closer to your customers? Facebook groups are a powerful medium for product-based businesses to quickly grow the know like and trust factor, perform market research, and make more money in your eCommerce business.    A lesser-used marketing strategy by product-based businesses, stand out from your competitors, build your personal brand, and create a community of like-minde...

Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.    In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ea...

After working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners.    What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business...

As business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth.    My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales.  Rishi shares with us the 3 things...

You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business.   What You’ll Learn:  The 3 MOST important questions to ask yourself to create a great customer experience What your audience is craving and how to give...

This week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, gr...

Smart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4.   What You’ll Learn:  How to prepare your customer service team to make sure you have lots of happy custom...

The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any mar...

Warning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run inst...

If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club . Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.   What You’ll Learn:  Why a pre-launch isn’t just for when...

If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark.    What You’ll Learn:  All the metrics you need to assess the health of your website and email marketing How much revenue email SHOU...

Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS.    What You’ll Learn:  Why compliance is of the utmost importance with SMS and how to avoid big fines The most popular platforms for SMS Messages Easy ways to implemen...

Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them.  In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google...