eCommerce Badassery

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store.    We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experie...

Happy ONE-YEAR Anniversary to the eCommerce Badassery Podcast! I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with....

From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business.    A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and...

Every business has a way of turning into a bit of a shitshow. Things get messy, overwhelming, and not so organized. But with spring in the air and the end of Q1 upon us, now is a great time to Spring clean our businesses! In this week’s episode, we’re talking about 15 things you can do to spring clean your business right now and move forward feeling refreshed and renewed!   Here’s what you’ll lear...

Email marketing is one of the best ways to make money in your eCommerce business but there is a method to the madness. After working with so many eCommerce entrepreneurs on their email marketing I see a lot of the same mistakes or missteps and today we’re going to dive into the Top 10 mistakes and how to do it better.    Here’s what you’ll learn:  How to make more revenue from your email marketing...

Have you been thinking about adding wholesale to your business and selling to retailers? It can definitely be a great way to generate more revenue for your business, get you more visible, and make your brand a household name. But... is it right for YOUR business? Only you can truly answer that, but my guest today is laying out what it really takes to do wholesale well and what you need to know bef...

Want a better way to track your marketing campaigns? There’s a strategy for that.    Tune in to learn about a FREE tool that can help you see how your influencer marketing is working, get more accurate data about your Facebook Ad Campaigns, and even see how all of the effort you put into that last big marketing campaign performed for you.    The data is out there, we just need to know how to track...

What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them,...

Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why.  Tune in to hear what is holding most entrepreneurs back + what you can actually do about it.   Here’s what you’ll learn:  What most entrep...

Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor. Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled...

Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media.    If there’s an episode that you’re going to take immediate action from, this is the one!   Here’s what you’ll learn:  How to help your customers make a buying decision What resources you already h...

Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.   Here’s what you’ll learn:    Are blogs good for eCommerce businesses? Are blogs good for YOUR eCommerce business? What eComm companies are doing blogs right How to write blog pos...

Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all?    In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect!  Read the Full Transcript eCom...

Ready to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy.    Having a following on social media is great, but if that were to disappear tomorrow, you...

Already have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage?    Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going t...

It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year.    In this week’s episode, we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually ac...

This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growt...

Wondering what it takes to get your eCommerce business to the next level? Data and smart decisions my friend.  In this week’s mini-episode we’re going through 5 things you can start doing in 2021 to step into your role as CEO and that you should continue to do in your business on a regular basis.   What You’ll Learn:  A new habit to help you make smart data-driven decisions Your job as the leader...

You’re probably not going to like what I have to say today… but if you’re not already doing a physical inventory at the end of the year, you’re going to want to start now.  Your inventory is the most important asset in your business, so having an accurate representation of what units you have on hand at any given time is imperative.  Take a listen to this week’s episode to get the deets on when yo...

Not sure about your responsibilities as a website owner when it comes to data privacy? Confused by all the acronyms and how to comply? In this mini-episode, we’re covering the two main privacy laws and how they apply to you.    Note: I am not a privacy professional or a lawyer and this is purely informational, not legal advice. It’s important for you to do your own research, due diligence, and hir...

From what I’ve seen there is still A LOT of confusion around charging sales tax in eCommerce businesses, so today I’m setting it all straight so you can make sure you’re compliant in YOUR business.   What You’ll Learn:  What’s changed and why you MIGHT be doing it wrong How states now determine whether or not you need to collect sales tax The two most popular platforms to help you manage your sale...

It’s been a banner year for Me & eCommerce Badassery, despite everything that has gone on in the world around us. And today I’m sharing the highs and the lows.  Plus, I’m giving you a glimpse into what I have planned for 2021 and a way for YOU to have it say in what that looks like.   What You’ll Learn:  Why I’m Grateful for the Pandemic + How it Shaped Things The biggest changes that have happene...

Life moves pretty fast… if you don’t stop and look around once and a while, you might miss it!  2020 flew by and most of us were just doing our best to keep up. But now that it’s coming to an end and the new year is just around the corner it’s time to look back to see what this year has taught us, how it affects our businesses, and what the future of our industry is going to look like.  The status...

Scrambling at the last minute to finalize your holiday campaign? Here is a quick rundown of how to decide where you should focus your marketing energy + my favorite way for making sure all those last-minute tasks get completed on time.   What You’ll Learn:  How to determine where you should focus your marketing efforts based on your business goals What a knockdown list is and why I love it   Episo...

Looking for new ways to feature your products in your email marketing? When you’re talking about your product day in and day out it can feel like you’ve exhausted all your options and like you have no other way to talk about your product!  Well, today we’re going through just that. Between this week and last week’s episode, you’ll have 20+ email ideas that you can rotate through each quarter to ke...