Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.

We sit down with Heather Wibbels ( @Cocktail_Contessa ) to hear how she became an Exec. Bourbon Steward, Instagram mixologist and soon-to-be author. 

Just in time for the busy entertaining season, Brittany Young of ( @certifiedcelebrator ) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top).  Hear her tips for connecting with fans and how she likes to work with brands in a content creation capacity.

From creative cocktails in her kitchen to a gaining a TikTok audience with more than 500K followers, Julianna McIntosh shares her tips for making great cocktails and great content on the latest episode of Eat. Drink. Social. 

We sit down with Florida-based Taylor Dante the CEO (Chief Eating Officer) of @TaystyTravels. Taylor shares how her account got started, what makes an insta-worthy food photo and how she pivoted during COVID. 

National Bourbon Day is June 14. Father's Day is June 20. Naturally we wanted to do an episode with @dadsdrinkingbourbon this month!

TikTok Tequila expert Lucas Assis (@thelucasassis) joins the show to chat about "BarTok," authenticity in tequila, and his personal mission to stop us from buying celebrity tequila brands. 

Hospitality veteran Shawn Soole (@shawnsoole) joins the show to talk about his bar and restaurant consulting firm, entrepreneurship, TikTok cocktail videos, and the drop-in audio app Clubhouse.

Michelle Mandro, Founder of Wine Country Women, joins to show in honor of International Women’s Day to talk about her work with the women in Wine Country. Over the last five years, Michelle has profiled the successful women in Napa, and Sonoma (and soon Walla Walla and Wilmette) through books and podcast interviews.

What does it take to be a chocolate sommelier? Estelle Tracy (@37chocolates) joins us to share her experience in the world of chocolate sensory evaluation and social media.

Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.

@cookwithchibo's Head of Marketing, Abbi Oettel, joins the show to talk about Chibo's interactive livestream cooking platform and how the future of cooking is social. To learn more, visit www.cookwithchibo.com

One of the first cocktail influencers on Instagram, Natalie Migliarini (aka @BeautifulBooze), joins us on the podcast to talk about her worldwide travels, her new book, and her Instagram Live experience during COVID-19.

Adventurer, whiskey drinker, and van dweller Nate Woodruff (@whiskywithaview) joins the show to talk to us about his most recent travels, hikes, and beverages while touring the US with his dog Skye.

Courtney Stiers joins the show to talk about her bourbon journey and the creation of her IG account to troll her husband's own bourbon social media. Find Courtney on Instagram at @picsandpours and read her whiskey reviews at www.whiskeyconsensus.com.

The curators of @denverfoodscene join Courtney on the show to chat Denver restaurants in the COVID-19 era, "drool-worthy" food photo tips, menu items that can blow up your Instagram, and how their followers creatively use the TikTok Duet feature.

Samara Rivers, founder of @blackbourbonsociety, joins the show to talk about the Black community's lack of representation in the bourbon industry - from production to marketing - and how Black Bourbon Society hopes to change that.

Kenyatta Bosman from @QueerKentucky joins us for a discussion on Pride Month, Black Lives Matter, and diversity in marketing.

Colorado transplants Morgan Wilson & Celia Galvin (aka @mountainsandmimosas), join the show to chat about their experiences as Colorado brunch and hiking explorers while working in the medical field during COVID times. 

Erick Castro, bartending legend and host of "Bartender at Large" podcast, joins the show to talk about his thoughts on the economic shutdown, how bars and restaurants can go an extra mile for their customers at this time, and his favorite industry Instagram accounts.

Matt Careccia, Community Manager at @yelpcolorado, joins the show to discuss quarantine takeout, how to best support local businesses, and the Mile High Munchies Guide in honor of 4/20.

For Women’s History Month, we talk to Kentucky’s first female master distiller Marianne Eaves ( @mariannebmd ) on this episode of Eat. Drink. Social. Hear how she’s still using her distilling talents today and the role social played as she decided to make a major life change. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.

Beer photographer and author of three beer-centric cookbooks Jackie Dodd-Mallory (@thebeeroness) joins the show to talk about her work travels, tips for cooking with beer, chocolate + beer pairings, and her favorite Seattle-based breweries. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.

Jesse Hawkins (@TheMocktailProject) joins the show during Dry January. We talk about mocktails, the rise of sobriety, and his impact on the spirits industry. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.

Renowned cookier Lisa He (@borderlandsbakery) joins Michael to talk about baking and decorating the perfect Christmas cookie + her thoughts on video across IG, YouTube, and TikTok. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.