Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Broda Beverages is all about transparency and bringing great ingredients to the backbar. Co-founder Alek Szczupak shared how the brand came to be and how social media is helping to get the word out.

Family-owned Fabrizia Spirits has built a business on high quality limoncello and listening to customers' needs. We sit down with Phil Mastroianni, to hear how his business has grown and how the rise of the Limoncello Spritz is giving a boost to him bottom line.

Jeremy Murrell of Morpheus Consulting joins us in a discussion around how LLMs like ChatGPT and Claude are changing the game of marketing and how brand managers can start to get their brands to appear as an answer.

Giesen Wines are known for great flavor despite the absence of alcohol. We sit down with Giesen's VP of Commercial - US Mary Ferraro to learn about the category and how different occasions are driving purchases.

Hop Water is a growing segment of the NA category and Founder Michael Moeller is here for it. We talk all things Kentucky Hop Water from new flavors to the addition of THC and looming regulations.

Hospitality Consultant, Futurist and Beverage Judge Kim Haasarud has helped national chains like Dutch Bros., Omni Hotels and P.F. Chang's create award-winning memorable beverages experiences. She shares her thoughts with us on how hospitality and brands need to evolve in today's world to provide value. From the economy to health and wellness and a new way of socializing, we cover how the...

Just in time for National Pickle Day, we sit down with Lauren Ward, COO of the Original Pickle Shot, to see what the big "dill" is all about. Lauren shares how the flavor trend continues to grow and what the brand has in store next.

We headed to the beer (and RTD) mecca that is Great American Beer Festival with Morpheus Founder Jeremy Murrell. In this episode we share flavor trends, talk about the intersection of beer and spirits and the emerging world of NA Beer.

We're diving into the world of THC-beverages with Jason Wade of Neace Ventures on our latest episode of "Eat. Drink. Social." He shares who is buying THC-beverages and the opportunities and challenges the category faces. As part of his role, Jason also oversees more traditional categories like Falls City Beer and Old 502 Winery.

Whiskey writer Chuck Cowdery shares his insight around how the category has changed over the decades and the impact bourbon has made on the country as a whole. He also shares his thoughts about the future of the category and why it isn't as doom and gloom as some may say.

Every year hundreds of women gather in Louisville, Kentucky to learn about bourbon at Bourbon Women Siposium. Our team shares some insights and moments from the event.

We headed to New Orleans for great food, trend spotting and plenty of fun at Tales of the Cocktail. Check out this episode to hear what brands did it well and trends to look out for in the spirits industry.

Go Social PR Team Members Laura Mulhern and Morgan Sheedy attended one of the leading beverage trade shows in New York City. They share drinks trends, insights into brand activations and some practical tips for those looking to attend in the future.

Securing a chain placement for a brand can drive great awareness and trial. We talk with Industry Veteran and LinkedIn connoisseur Ken Ruff of Stellar Brands to learn what tips brands need to know when they are pitching chains, what mistakes to avoid and how best to leverage social media.

Freelance writer Ximena N. Beltran Quan Kiu tells the rich, deep stories as she explores the intersection of food, spirits and culture and the people behind them. We sit down to talk about the rise of tequila, media literacy and how she sources stories.

When your drink obsession becomes your cocktail account. Creator Lindsay Roberts started an account (@beanimartinis) around the ever popular Espresso Martini and its been smooth sipping since. She shares her tips for others who are looking to start a cocktail account and how she prefers to work with brands.

We sit down with the founders of one of the original ready-to-drink cocktail brands - Crafthouse Cocktails . Matt Lindner and Charles Joly share how they parlayed their impressive hospitality experience into an RTD brand. Tune into hear about the challenges and opportunities they've faced.

No and Low alcohol brands aren’t just for Dry January any more. We sit down with Ila Byrne, co-founder of Parch Spirits ( @drinkparch ) to hear how her brand came to life and what marketing strategies she uses to raise awareness.

Its been four years since we sat down with Elliott Clark of @apartment_bartender and so much has changed. He’s a full-on family man, an author and a content creator that has moved into a “studio” bartender. We hear how his content has shifted, how he avoids burnout as a creator and how he balances it all.

We sit down with Johnny Drinks - a father & son duo bonding over cocktails and sharing their relationship with the world. When their first cocktail video took off there was no looking back. With merch and a loyal following, they've seen success talking drinks and life on TikTok, YouTube and Instagram.

From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of @cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, social media tips and how he created a totally unique liqueur based on his Peruvian heritage.

From a musician to a chef to a coffee roaster and whiskey enthusiast, Wayne Cafariella (@drinkwithwayne) has many passions. Hear how he tapped into twitch streamers to launch his online coffee business and find out his favorite bourbon brand in this latest episode of Eat. Drink. Social.

From a passion for whiskey to a podcast to a brand, Kenny Coleman of Bourbon Pursuit talks about his journey and the role of marketing in today's crowded bourbon market.

Spirits writer Kara Newman shares her journey as a journalist and an author. We talk about how brands can best interact with media including the right pitches, press trips, social media and affiliate links.

Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).