Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.

Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.

Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.

There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy . Hear about his journey as a cocktail creator on our latest episode.

What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman ( @therumchampion ) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey started. Hear why he thinks there is a rum for everyon...

In honor of Bourbon Heritage Month we sit down with Master Blender Jackie Zykan who went from blending whiskey to blending fragrances with the launch of ODUOAK. She shares her journey from Old Forester to Hidden Barn and beyond.

NYC-Based Aly Walansky has a pretty cool job - food, travel and spirits freelance writer for national publications. She shares what it's like being a journalist today, tips for PR pros (don't video call at midnight) and what city she thinks is underrated - we're looking at you Kansas City.

From high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston ( @ztpwhiskey ) has seen the whiskey landscape change over the years. We talk with Zach about his take on what makes a good brand story, limited releases and the world of bourbon influencers.

From Netflix’s “DrinkMasters” to shaking it up behind the bar, we sit down with D.C. based Kapri Robinson ( @kapri.possible ) on our podcast “Eat. Drink. Social.” We hear how the show impacted her social media and how she used her popularity to help promote her non-profit @chocolate.citys.best to support more diversity in the industry. Kapri also shares drink trends including spritzes and coffee c...

We discuss microwaving negronis and adding pecorino to your next margarita with Adam Wild of @drinksbywild who found cocktail success and more than 200K followers during the pandemic. Listen to our latest interview to hear social media and drink tips.

From cocktail team building classes to training bartenders on yachts, Jonathan Pogash of @thecocktailguru gives us a look into his life as a Bar Consultant and shares a tip or two for making the perfect drink. Hint: It's all about balance.

We sit down with Tracie Franklin of @spirited_tracie to learn how she became a whiskey educator, public speaker, consultant, and distiller. In her previous life, she traveled the world performing in theatre productions and now uses those skills to share her passion for whiskey with diverse groups. You can find her on Today Show, CBS This Morning, and our very own “Eat. Drink. Social.”

Hear how one viral crab cake Tiktok video launched a business despite COVID.  Dan Oliver of @danosseasoning shares his journey from hustling at flea markets to selling out on store shelves across the US. He attributes a lot of his success to social media marketing and one stellar seasoning recipe. 

What happens when two friends who share a passion for whisky come together? A podcast of course. We talk with Inka Larissa and Jennifer Rose of @whiskysisters.podcast about how their love for single malts, how ,more women are entering the category and using social media to build global connections. 

As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor.   She also shares her tips for gaining engagement on social from a punchy first caption line to tren...

From blogger to author and cocktail influencer, Camille Wilson shares her journey on building an audience around at-home cocktail recipes. She talk about how fresh citrus is a must and why a coupe glass may be your next best investment for your home bar. Hear cocktail and social media tips, hint Instagram Reels helps you win on the algorithm, on this recent episode. 

Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala has turned her passion for music and beverages in...

When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more about creating value for your followers and offering...

One of the leading “Drinkstagrammers,” Portland-based Jordan Hughes ( @highproofpreacher ) shares his journey from photographer to mixologist and author. We talk with Jordan about what makes sip worthy content and how social is shifting from photo to video content.

Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must. 

After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience.  She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed bright, colorful and clean and didn’t worry...

Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz .  When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (Toasted, anyone?)

We sit down with Miami-based Valentina Mussi, foodie influencer ( @SweetPortfolio ) and author of The Unofficial TikTok Cookbook. Valentina shares her tips for growing a social media account and how important it is to post content that makes you happy. 

Jack Beguedou of @Hood_Sommelier shares his journey on our recent episode.  From his grandmother who made local beer in West Africa to starting his social media accounts two years ago because he felt the whiskey world lacked black representation online. 

Bourbon’s First Female Taster Peggy Noe Stevens and her talented son Utah help distilleries around the country build their brand through a thousand little gestures. We talk with the duo on trends in the industry, how social helped keep brands connected during the shutdown and the rise of women in bourbon.