DTC Podcast

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Amazon Marketing Cloud (AMC) used to feel “enterprise-only.” Not anymore. Tyler Masur (Head of Amazon at Pilothouse) breaks down what AMC actually does, how to use the no-code templates without being a SQL wizard, and the audience overlays that make broad keywords finally make sense. Role-based hook: For Amazon operators and DTC teams spe...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm co-founder David Gaylord returns for his third appearance on the pod — and he brought receipts. The brand just pulled off one of the most impressive growth runs in DTC: 70% YoY revenue growth 18,000+ waxing salon accounts (up from 2,000 in 2023) Expanded shelf space at Ulta Beauty Focused DTC growth (+25%) while spending less on Me...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon, VP of Retention and CRO at Pilothouse returns to the pod to break down a concept every retention marketer thinks they understand but rarely applies: Net Present Value (NPV). This isn’t finance class — this is a tactical breakdown on how to treat your email list like an appreciating asset. For DTC retention leads and founders...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Mark Rushmore, co-founder of SURI, joins the pod to break down how they built a toothbrush brand people actually love. From selling out 5,000 units in a week to hitting 15,000+ Trustpilot reviews, SURI is proving you can create DTC magic in even the most boring category—if you take the time to get it right. For DTC founders scaling from $1M...

Follow Agency Confidential on Spotify: https://open.spotify.com/show/6lbaJzKRArC51qwCX00fUp?si=QdWT3jyjTAC3cUgB--r58w Follow Agency Confidential on YouTube: https://www.youtube.com/@AgencyConfidential “ Any business problem can be solved with an acquisition .” In Episode 1 of Agency Confidential , Jeff Shannon sits down with investor and operator Tom Shipley to break down how agencies actually use...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Daniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what’s replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren’t out-designing or out-targeting anyone. They’re out-resolving. Role-Based Hook: For DTC teams building creative that...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Fan Bi is the founder of The Hedgehog Company, where he acquires distressed DTC brands and helps get them profitable fast. He’s also the creator of In the Money, a must-follow podcast and content brand unpacking the capital side of consumer. For DTC founders navigating exits, plateaus, or profitability hell... What most founders still get w...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Pilothouse's Taylor Cain and Aves break down how to merge creative strategy with merchandising to win Q1. This is the planning season where smart brands lock in the building blocks for scalable growth—and avoid wasting paid budget. For DTC marketers planning evergreen creative and site strategy in Q1... Why Q1 is the ti...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Thomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he’s turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth. For growth leaders scaling DTC with low‑AOV products. In this episode, Thomas breaks down: How YouTube influencer authe...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Eric sits down with Dougie, Pilothouse's Google Lead, to dig into why content targeting—specifically with YouTube Select—is outperforming audience-based targeting, even at premium CPMs. If you’ve been running low-cost YouTube campaigns with underwhelming results, this is the mindset shift you need. For DTC brands tired of wasting money...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Albert Chow built Silk & Snow in the shadow of the DTC mattress wars—but instead of racing to burn VC cash, he played the long game. Today, Silk & Snow has grown into a full home brand with 10 retail stores, a thriving Canadian customer base, and a strong U.S. expansion roadmap. For DTC founders scaling from $5M to $50M... Why they...

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🎧 Listen now: https://www.pilothouse.co/ This week on the DTC Podcast, we’re re-airing a must-listen from our sister podcast Adventurous, hosted by Avery Valerio. Avery’s diving deep into one of the most overlooked levers in DTC growth: angles — the emotional and strategic hooks that turn browsers into buyers. If you’ve been leaning on “vi...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Daniel Rotman built Pretty Litter into a $300M+ revenue juggernaut by doing something most founders won’t: going all-in on an unsexy product. In this episode, he breaks down how a single innovation in kitty litter unlocked a billion-dollar outcome—with just $1M raised and a 12-person team. For DTC founders scaling from 7 to 9 figures... How...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren’t about y...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, Eric sits down with Dean Krowitz, Co-Founder of Blend‑AI, to unpack what happens when you stop managing channels in silos and start automating your entire media mix. If Meta’s efficiency is dropping and your cross-channel budget is vibes-based… this is your fix. Learn More about Blend AI: blend-ai.com Wha...

Subscribe to DTC Newsletter - https://dtcnews.link/signup When Amy joined Wildfang, she was running a storefront in Portland. 10 years later, she’s the President of a vertically-integrated DTC brand pulling $200 AOVs, 25% of revenue from extended sizing, and partnerships that drive CAC down by 50%. She also made a major paid media pivot — bringing on Pilothouse to reset their entire growth engine....

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this BFCM 2025 breakdown, Eric chats with Pilothouse's Head of Ecom Grayson Rudzki and Lead Strategist Abby to unpack what actually worked, what flopped, and how smarter strategy beat brute-force ad spend. For DTC marketers running paid, creative, or lifecycle retention How Pilothouse beat Meta's creative fatigue warnings What "targeting...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matthew Gohl took over the family business, Santevia, and turned it into a DTC powerhouse. In this episode, he breaks down how they scaled Amazon 2X, rebuilt their Meta ads strategy from the ground up, and landed a killer deal on Dragon’s Den. For DTC operators scaling beyond $5M and navigating Meta + Amazon growth channels: Why switching f...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This one’s for the Amazon operators. Eric's joined by Pilothouse's Amazon leads Tyler and Takai for a tactical BFCM debrief: how one brand 3x'd in November, and the optimizations that separated the winners from the stalled-out. For Amazon brands prepping for deal season 2026... Why adjusting bids every few hours on BFCM isn't overkill, it's...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down). Get started with Henri...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Priyanka Ganjoo didn’t see herself in beauty, so she built the brand she always needed. Kulfi Beauty was born from a cultural gap in representation and a product gap in shades that actually worked for South Asian skin tones. Four years later? They’re in every Sephora in the US and Canada. For DTC founders scaling from organic roots into omn...

Subscribe to DTC Newsletter - ⁠ https://dtcnews.link/signup Meta's latest update wasn’t just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda’s smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM. For CMOs optimizing Meta spend across brands or business units... 30% YoY CTR lift through creative-persona alignment + fewer ca...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This episode of the DTC Podcast is a triple threat: Meta’s Jake Bailey returns to unpack the Cyber 5 data, Hungryroot’s Adam Weber shares how they scaled partnership ads to 50%+ of spend, and adMixt’s Kevin Simonson drops a masterclass on testing, attribution, and scenario planning. https://hungryroot.com https://admixt.com https://meta.com...

Subscribe to DTC Newsletter - https://dtcnews.link/signup When Sarah Carusona showed up to a DTC event last year, she didn’t know it would spark her first client. That client’s still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside. For DTC founders scaling from $5M to $20M who need strategy and execution in one package. What you’ll learn: Wh...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jacob and Jocelyn from the Pilothouse Meta team break down what actually moved the needle for Meta advertisers this Black Friday/Cyber Monday. The biggest unlock? Being scrappy. The brands that crushed it weren’t over-optimized, they were just fast. Fast to tweak offers. Fast to drop weird creative. Fast to kill what wasn’t working. For DTC...