DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Eric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn’t, and what’s next. Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conver...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Nik Sharma (founder of Sharma Brands) returns to the pod to dig into how DTC brands should be thinking right now: simple, tested offers for Black Friday/Cyber Week, and how to turn those one‑time buyers into repeat customers. For DTC operators scaling from ~$50 M to $500 M: What makes a Black Friday offer work (hint: simple...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday. For media buyers and growth teams optimizing in real-time... What to do when your CPMs and CACs spike day-of Why legacy evergreen might outperform your BFCM creative The one Canva tric...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Connor Swegle co-founded Priority Bicycles to build bikes that look good, ride great, and don’t require you to be a mechanic. From a Kickstarter that sold 1,500 bikes to 25,000/year today, he’s grown a DTC brand that rides differently — literally and strategically. For DTC founders scaling from ~$5–50M looking to tighten marketing funnels,...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most DTC brands aren’t short on effort — they’re stuck in the tactical spin cycle: chasing hacks, optimizing in circles, burning time and team on things that used to work. In this episode, Dave Steele (CEO) and Duncan Ferguson (Strategy Lead) unpack how Pilothouse breaks that loop — and why a proper strategy isn’t optional once you pass $5M...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Nate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta. For DTC founders and marketers optimizin...

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://levelwear.com Hyman Ngo, SVP of Product & Marketing at Levelwear, joins us to talk through the brand’s evolution from a behind-the-scenes apparel manufacturer to a powerhouse in wholesale and licensing — and now, their pivot into DTC. For brand leaders scaling from golf, wholesale, or licensing into consumer channels. What we co...

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Welcome to the episode: we’ve got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt. Role‑Based Hook (for DTC growth/marketing audience): For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4. Here’s what...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we’re joined by Donatas Smailys, Co‑Founder & CEO of Billo, a creator‑marketing platform that helps DTC brands turn authentic creator videos into high‑performing ads. Explore Billo We dive into how brands can build a repeatable creator/content engine that integrates with ad funnels, why follower‑counts...

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this episode, we sit down with Aves, Creative Lead & Partnerships at Pilothouse Digital, to unpack how DTC brands must rethink their creative strategy in the age of Meta’s Andromeda algorithm. For performance marketers and DTC founders scaling from $5–20M+. Tactical Takeaways: Why the “one winner ad” model no longer works in Meta’s...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we talk with Ben Perkins, founder of &Collar — a men’s performance dress shirt brand that’s scaling smart by rigorously testing what works. Ben breaks down how they use Intelligems to uncover pricing and shipping threshold wins, and how they’re segmenting customers to align messaging and creative for...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today, we’re joined by Seth Waite, Founder and Buyer Psychologist at Schaefer, where he helps CPG and food and beverage brands unlock growth by digging into the real reasons people buy. In this episode, we cover: Why knowing your customer via demographics isn't enough - the shift to behaviors, motivations, an...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Dougie, Head of the Google team at Pilothouse, to unpack how DTC brands can and should use YouTube advertising more strategically — especially when trying to build awareness and capture new demand before peak periods such as BFCM. Key moments & actionable insights Why You...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today’s guest is Brenden  Delarua, co‑founder of Stella, the measurement SaaS helping DTC brands convert media spend into real business growth through incrementality testing and media‑mix modelling (at a much lower price than a lot of other platforms). https://stellaheystella.com Follow Brenden on TikTo...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Rob Fraser, founder of performance sock brand Outway, returns to the DTC Podcast to share how his business rebounded from flat growth to profitable eight-figure scale. Rob reveals exactly how Outway added Amazon, wholesale, and U.S. distribution, and why 2026 is all about community and brand. This is a must-listen for brand owners scaling p...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re joined by Taylor and Jacob from Pilothouse to break down how Meta’s Andromeda engine is reshaping DTC paid advertising. In this episode you’ll learn: Why creative now is targeting — and how high‑performing DTC brands are shifting their media buying accordingly. The 3‑3‑3 framework for testin...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in a regulated vertical....

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Bart Szaniewski, co-founder of Dad Gang, returns to the DTC Podcast to explain how his brand scaled from 100k to over 700k hats sold — without changing a thing. No team. No fancy stack. Just staying consistent with community engagement, emotional storytelling, and founder hands on lean tools. What you’ll...

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this episode of the DTC Podcast, we sit down with Rob from Pilothouse to break open how to view Amazon not as a silo, but as an integral part of your unified growth engine. You’ll get tactical guidance on: How to compute real contribution margin per SKU, accounting for FBA fees, fulfillment, packaging leakages Why seemingly small tweak...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the DTC Podcast, we sit down with Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, to explore the evolving dynamics of holiday performance marketing in 2025. Jake leads Meta’s work with its exclusive Disruptors program, partnering with fast-moving, high-growth brands to push the boundaries of...

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Angus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market? In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational crea...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this special edition of the DTC Podcast, we break down Crown Affair’s ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience. What...

To Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we break out of pure DTC and dive into the future of retail with Shopify’s VP of Retail, Ray Reddy. We explore how Shopify is transforming POS from a mere checkout tool into a full commerce operating system, unifying online and offline, unlocking customer data in-store, and embedding AI automation in t...

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what’s different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve. We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet. From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ran...