DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup http://coyuchi.com Coyuchi is a premium bedding brand with a long purchase cycle and high AOV. That changes how you approach growth, attribution, and retention. Vicki Williams-Grahan (Brand President) explains how they tested Meta’s impact by turning it off, how they think about LTV in a low-frequency category, and why product selection ins...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Meta changed attribution in March — and suddenly every brand’s ROAS looks worse. Chris Richards from Pilothouse breaks down what actually happened, why performance appears to have dropped 30–45%, and how brands should respond without damaging long-term growth. For DTC founders and operators scaling from $5M–$50M who rely on Meta as a core c...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Affiliate is getting a lot more attention in DTC right now, and for good reason. In this episode, Yash Chavan, Founder and CEO of SATHI & SARAL, breaks down why the channel looks so attractive on paper, where it falls apart in practice, and what brands can do to make it perform like a real growth engine. Claim your free trial and 20% ac...

Subscribe to DTC Newsletter - https://dtcnews.link/signup https://lexingtonbakes.com/ Lex Evan built Lexington Bakes after years of baking for friends who kept telling him the same thing: they didn’t usually like desserts like this, but they loved his. That turned into a bootstrapped brand built on better ingredients, frozen and refrigerated distribution, and a refusal to follow the usual packaged...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most brands test YouTube, don’t see conversions, and shut it off. The problem isn’t the channel. It’s how they’re measuring it. Dougie from Pilothouse breaks down how YouTube actually drives growth for DTC brands, and why cost per brand search is one of the most useful signals to track early. For DTC founders and growth marketers spending $...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bradley Sutton from Helium 10 joins the pod to break down how serious brands should be thinking about Amazon now: not as a backup channel, but as a core retail growth engine. We get into where Amazon fits in an omni-channel stack, how PPC has gotten way more complex, why Walmart and TikTok Shop matter more than most brands admit, and where...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Kim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that’s crossed $100M in revenue and is trying to change how formula gets talked about in America. In this episode, she breaks down how Bobbie built a brand parents are proud to buy in a category that used to be driven by guilt, and why trust beats sheer crea...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon from Pilothouse comes back to the DTC Podcast with a sharp warning for brands buying into AI-powered customer segmentation. The promise sounds good: send to the “best” people, cut waste, let the machine find hidden revenue. The problem is what happens after that. Jordan breaks down why over-segmentation can shrink your active...

Subscribe to DTC Newsletter - https://dtcnews.link/signup http://cocktailbuddies.com Tao, founder of Acid Buddy, joined the show to talk about a product that feels early, unusual, and potentially huge: flavored acids. After years working in bars and consulting, he kept running into the same issue. Citrus was inconsistent, messy, expensive, and limiting. So instead of treating acid like a backgroun...

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Braydon Germain from Pilot House is back on AKNF to break down how AI is changing the actual day-to-day of marketing work. This episode isn’t about shiny demos or abstract AI hype. It’s about using Claude like a real coworker: building skills, breaking work into micro-tasks, automating repeatable steps, and keeping human taste where it m...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Cherene Aubert, founder of growthcapital.co and former growth leader at ILIA and Bobbie, breaks down why so many DTC brands hit a wall after early traction. The problem usually is not media buying. It’s weak creative systems, lazy offer strategy, and too much faith in Meta to do the marketing for you. For DTC founders and growth leads movin...

Subscribe to DTC Newsletter - https://dtcnews.link/signup JoinAgency.co Jon Bond has been in the agency game since the 1980s. He co-built Kirshenbaum Bond + Partners (K/B/B) from “two guys in New York” into one of the most talked-about independent agencies in the U.S., with peak scale hitting $90M revenue and 27% margins, and over $1B in billings (per the episode). In this conversation, Jon breaks...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Kurt Elster is back to talk about what Shopify brands should actually be doing right now as AI starts influencing search, product discovery, and ecommerce workflows. For Shopify operators, DTC founders, and ecommerce marketers trying to stay ahead of rising CAC and AI-driven product discovery. This episode covers the stuff that’s easy to ig...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Duncan Ferguson, Strategy Lead at Pilothouse, breaks down why so many DTC brands are stuck in the tactical spin cycle, always testing, tweaking, and “optimizing” without a clear answer for where growth will actually come from. This episode gets into the difference between platform-centric marketing and a real growth system built around the...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Ginny Lo is the co-founder of Odd Pieces, a story-driven puzzle brand that took a tired category and made it feel fresh again. Instead of selling just another image-in-a-box, Odd Pieces built puzzles with narrative, hidden clues, comic-style storytelling, and reveal mechanics that make customers want the next one as soon as they finish the...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Aves and Daniel Sendecki get into a problem a lot of brands still haven’t solved: how do you make ads feel culturally relevant without making them cringe, tone deaf, or useless in performance channels? This episode breaks down why “brand voice” alone no longer carries paid social, how algorithmic feeds reward relevance over cleverness, and...

Subscribe to DTC Newsletter - https://dtcnews.link/signup We co-authored The Conversational Report with Postscript to understand one simple question: when shoppers text brands back, what happens next? The punchline is uncomfortable. Customers treat texting like a real conversation, but most brands treat replies like a support inbox, or ignore them entirely. That gap is where a lot of abandoned car...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Dr. Kathrin Hamm (PhD Economics) didn’t set out to be a founder. She just wanted to sleep. One ugly “medical” weighted blanket fixed her insomnia… then made her realize the whole category was stuck in 30-year-old design, plastic beads, and overheating. So she rebuilt it from scratch with a chunky-knit, breathable form factor that looks like...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jacob (Head of Meta at Pilothouse) joins Eric to break down what Meta’s actually rolling out right now, what’s hype, and what’s worth testing. They get into CASC (combined awareness + sales), Meta’s new AI “business assistant,” and a super practical creative testing feature that can even help you split-test landing pages without nuking soci...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today's audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta's Andromeda update. We talk...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Vida Delrahim (ex-Nike marketing leader) built WeNatal after two miscarriages, zero satisfying answers, and a pretty wild realization: fertility isn’t just “a women’s problem,” and the market was full of either overpriced clinic-only options or low-dose “pretty” prenatals that don’t move the needle. This episode is about two things: the pro...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Braydon Germain from Pilothouse is back, and we go straight into the most practical question in DTC right now: how do you use AI to create more winning ads and systems without torching brand trust or wasting time prompting? We talk AI “employees,” creative production in the Andromeda era, and why concept volume matters more than ever. Role-...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Kareem Raslan (co-founder of BrainGain) breaks down how a “25 dumbbells in a garage” COVID side-hustle turned into a home gym brand with 100,000+ customers across 30 countries. We talk heavy-product logistics, why “just run Meta” isn’t the whole story, and what it really takes to expand across Europe without margin leakage. For DTC operator...

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you’re a $5M+ brand owner or growth lead and Meta’s performance feels “fine but fragile,” this is probably why. Abby from Pilothouse breaks down how Andromeda changed the rules: targeting moved upstream into creative strategy, and the old “tiny tweaks + CTR tests” approach doesn’t survive in an AI-ranked feed. Role-Based Hook: For DTC br...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Laura Cantor, VP of Marketing & E-commerce at New York & Company, shares the reality of transforming a legacy retail brand in the age of AI - and why nobody can do it alone. https://zenyt.ai/grow In this episode: 🚀 Leading digital transformation at a legacy retail brand 🤖 Using to find 500+ site issues (and the problems AI creates...