Orbition Group
Driven by Data: The Podcast
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provi...
Author
Orbition Group
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
S4 | Ep 42 | Two Years On - What Happens After Putting a Valuation on Your Data Assets with Davin Crowley-Sweet, CDO at National Highways 20.08.2024 52:55
In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways. After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time ) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A industry, which includes; Why CDOs are p...
S4 | Ep 41 | Building a Data Governance Function From the Ground Up with Dom Holden, Data Governance Manager at Jet2.com 13.08.2024 50:07
In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes; Constructing the data governance operation Clearly defining who does what, when Getting sponsorship and buy-in for data gov...
S4 | Ep 40 | LIVE PANEL: Enterprise Data Literacy: From Planning to Impact with Greg Freeman (Data Literacy Academy), Hannah Davies (Admiral Group) and Kate Jones (Coventry Building Society) 06.08.2024 1:02:20
In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy , Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design and deliver an enterprise data literacy programme...
S4 | Ep 39 | Data Storytelling: Influencing Your Way to Business Impact with Stefania Gvillo, Chief Analytics & Insight Officer at Domino's 30.07.2024 48:26
In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes; Understanding what matters to your audience The link between value and effective storytelling Focusing on what drives decisions and n...
S4 | Ep 38 | Data Accessibility; From Technical Solution to Business Value with Rui Machado, Vice President Data Engineering and Architecture at H&M Group 23.07.2024 47:50
In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes; Working for household names such as Nike and Meta Leading a team of 200 Data Engineers at H&M...
S4 | Ep 37 | Influencing Boards and Transforming Organisations with Claire Thompson, Group Chief Data & Analytics Officer at Legal & General 16.07.2024 47:31
In Episode 37, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Claire Thompson, Group Chief Data & Analytics Officer at Legal & General, where they discuss the power of influencing and operating at board level to transform organisations, which includes; Starting her career as a SAS programmer The key traits and attributes a CDO/Data Leader need to be effective a...
S4 | Ep 36 | The Delineation Between Business and Technology with Chris Daniels, Chief Data Officer (Corporate Bank) at Deutsche Bank 09.07.2024 47:04
In Episode 36, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Daniels, Chief Data Officer (Corporate Bank) at Deutsche Bank, where they discuss the delineation between business and technology, which includes; Why organisations haven’t put data as a first-order citizen historically Avoiding unnecessary transformation of our data Finding good, opportunistic data sc...
S4 | Ep 35 | Turning Sponsorship into Data Management Success with Rupal Sumaria, Head of Data Management at ASOS 02.07.2024 55:19
In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes; Ending up in Data Governance by accident Rebranding from Data Governance to Data Management The recognition that Data Management can support Why repetition, persistence...
S4 | Ep 34 | Building a High Performance D&A Culture with Peter Laflin, (CDO) Director of Data & Analytics at Morrisons 25.06.2024 50:09
In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes; The distinction between a ‘Head of’ and CDO role Why value has become a buzzword Why value has to be embodied cultural...
S4 | Ep 33 | The CIO & CDO Debate; The View From the Other Side with Steve Janoo, Chief Data & Analytics Officer at Diageo 18.06.2024 47:29
In Episode 33, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Janoo, Chief Data and Analytics Officer at Diageo, where they discuss the debate around CIO and CDO relationship and reporting lines, due to Steve’s background as a former Global CIO to get an alternative view, which includes; Reporting lines and why they shouldn’t matter The challenge of perception Wh...
S4 | Ep 32 | PANEL DISCUSSION: Transforming A Data Culture with Admiral Group, AXA, Heineken and Lloyds Banking Group 11.06.2024 49:29
In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside; Hannah Davies, Head of Data Culture & Excellence at Admiral Group Josh Cunningham, Group Head of Data Culture at Lloyds Banking Group Cali Wood, Head of Data Strategy and Culture at AXA Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recordi...
S4 | Ep 31 | Data Evangelism; Selling the North Star with Justin Windle, Head of Data Oversight at First Citizens Bank 04.06.2024 51:38
In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes; Setting your north star Operating in a buzzword-heavy industry Understanding your purpose and where you’re heading Setting a North...
S4 | Ep 30 | Managing Perceptions; from Real World Experiences with Sol Rashidi, Former Chief Data, Analytics & AI Officer at Various Fortune 100 Organisations 28.05.2024 1:02:02
In Episode 30, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sol Rashidi, Former Chief Data, Analytics & AI Officer at various Fortune 100 organisations and now advisor, where they discuss what really causes many of the Data & Analytics industry's challenges and the importance of perception, which includes; Starting out as a Data Engineer Being a translator be...
S4 | Ep 29 | Balancing Commercial Value with Responsible and Ethical Data & AI Products with Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark 21.05.2024 53:42
In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes; Being driven by the purpose of improving business performance Articulating the commercia...
S4 | Ep 28 | Designing and Implementing the Correct Data Operating Model with Pete Youngs, Managing Partner at Ortecha 14.05.2024 57:47
In Episode 28, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Pete Youngs, Managing Partner at Ortecha, where they discuss the key considerations of designing and implementing the correct data operating model and its importance in data and analytics success, which includes; Why a data operating model is more important than your data strategy The day-to-day chaos of liv...
S4 | Ep 27 | Building a Group Data Function to Support Multiple Operating Brands with Tom Betts, Group Data Director at Kingfisher Plc 07.05.2024 50:40
In Episode 27, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tom Betts, Group Data Director at Kingfisher Plc , where they discuss the complexities, challenges and opportunities of building a centralised data function at a group level to support multiple operating brands, which includes; His journey from DJ to Travel Agent to CDO Studying Artificial Intelligence in th...
S4 | Ep 26 | Why One of the World's Biggest Brands has a Commitment to Change and Innovation with Michelle Gansle, Chief Data, Analytics & AI Officer at McDonalds 30.04.2024 39:44
In Episode 26, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Michelle Gansle, Chief Data, Analytics & AI Officer at McDonald's, where they discuss why, as one of the world's biggest brands, they still have a commitment to change and innovation and how Data & Analytics fuels that, which includes; 3 fun facts that people don’t know about McDonald's The data and...
S4 | Ep 25 | Creating a Platform to Ensure Your Team is Visible with Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidas 23.04.2024 46:43
In Episode 25, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidias, where they discuss how to create an environment to ensure that the work of a D&A team is constantly visible, which includes; Coming from a non-STEM background and dealing with imposter syndrome The importance of brandin...
S4 | Ep 24 | GenAI: From Use Case to Production in 8 weeks with Chris Bannocks, Group Chief Data Officer at QBE Insurance 16.04.2024 45:41
In Episode 24, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Bannocks, Group Chief Data Officer at QBE Insurance, where they discuss how they are productionising GenAI use cases from scratch within 8 weeks, which includes; Being a CDAO/Group CDAO in multiple organisations/sectors The importance of international experience Being allergic to the term ‘data strateg...
S4 | Ep 23 | Increasing Enterprise Value; How Private Equity is Leveraging Data & AI to Fuel Growth with Caroline Zimmerman, Director of Data Product & Strategy at Profusion 09.04.2024 50:01
In Episode 23, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Caroline Zimmerman, Director of Data Product & Strategy at Profusion, where they discuss the research study she helped to conduct into how private equity companies are leveraging Data & AI to fuel growth and enterprise value, which includes; The catalyst for conducting the research study Why private...
S4 | Ep 22 | Why Would You Value Your Data like a Balance-Sheet Asset? with Simon Ferriter, CEO at Anmut 02.04.2024 42:36
In Episode 22, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Ferriter, CEO at Anmut , where they discuss why organisations are valuing their data like other balance sheet assets, which includes; The framework for measuring the value and fitness for purpose of your most important data The role of capital allocation in data assets How most organisations don’t unde...
S4 | Ep 21 | Putting Analytics Practitioners at the Heart of Value Creation with Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group 26.03.2024 41:49
In Episode 21, of Season 4, of Driven by Data: The Podcast, we're airing the live interview that took place between Kyle Winterbottom and Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group which was recorded at the end of 2023 and then transcribed into 'Exclusive Leader Feature' article in the first edition of the Driven by Data Magazine, where they discuss how analytic...
S4 | Ep 20 | Data Sharing: Improving the Data Consumer Experience with Anthony Cosgrove, Co-Founder at Harbr 19.03.2024 56:58
In Episode 20, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anthony Cosgrove, Co-Founder at Harbr, where they discuss how data sharing is improving the data consumer experience, which includes; Building a data platform in response to huge regulatory fines Creating a business that exists to solve the challenges he had personally faced doing the job Raising $50m to bui...
S4 | Ep 19 | Data Governance by Design: Building for the Future with Phillip Dale, Head of Data Governance at Marks & Spencer 12.03.2024 52:29
In Episode 19, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Phillip Dale, Head of Data Governance at Marks & Spencer, where they discuss how data governance by design is enabling them to the build for the future, which includes; Why the data & analytics community is the best community in the world Making data accessible for people to leverage it Why a good go...
S4 | Ep 18 | Connecting Data to Create Unforgettable Customer Experiences with Susanna Moan, Chief Data Officer at Currys Plc 05.03.2024 37:30
In Episode 18, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susanna Moan, Chief Data Officer at Currys Plc, where they discuss how they're using data to create connections to create better customer experiences, which includes; Using Data to create customers for life The 4 key pillars of the Data Strategy and the thought behind them Defining the data strategy prioriti...
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