Orbition Group
Driven by Data: The Podcast
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provi...
Author
Orbition Group
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
S4 | Ep 17 | Finding Your Purpose as a Data Leader with Antje Bustamante, VP Data at Funding Circle 27.02.2024 55:10
In Episode 17, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Antje Bustamante, VP of Data at Funding Circle, where they discuss the role of "leadership" in Data & Analytics, which includes; Why the fun comes from generating revenue for your business and giving people amazing careers Why businesses don’t ask for data transformation Learning from personal experience...
S4 | Ep 16 | The Lean StartUp Approach to Data & Analytics with Ben Dias, Director of Data Science and Analytics at easyJet 20.02.2024 51:42
In Episode 16, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ben Dias, Director of Data Science and Analytics at easyJet, where they discuss the lean startup approach to Data & Analytics, which includes; Being a stereotypical neurodiverse data scientist Being driven by solving problems that no one else had Working on recommendation algorithms 20 years ago Intentio...
S4 | Ep 15 | Large Scale Transformation and The Measurement of Success with Niresh Rajah, Group Chief Data Officer at Danske Banke 13.02.2024 46:06
In Episode 15, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Niresh Rajah, now the Group Chief Data Officer at Danske Banke, where they discuss building a Chief Data Office to support one of the largest digital transformations in financial services across Europe, which includes; Forward 28: the 5-year strategy to be a digitally orientated, customer-first, sustainab...
S4 | Ep 14 | Effecting Change in a Large, Traditional Organisation with Sarah Barr Miller, Director of Data & Automation at British Airways 06.02.2024 48:48
In Episode 14, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sarah Barr Miller, Director of Data & Automation at British Airways, where they discuss the reality of trying to influence change in a large, traditional organisation, which includes; Working in data straight out of University in the 90’s Why data hasn’t historically been the focus of the organisation Ho...
S4 | Ep 13 | Productionising GenAI to Drive Value with Zachery Anderson, Chief Data & Analytics Officer at Natwest Group 30.01.2024 55:30
In Episode 13, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Zachery Anderson, Chief Data & Analytics Officer at Natwest Group, where they discuss the value that is being driven from productionising GenAI, which includes; Why GenAI feels different to any other D&A hype that’s come before it How the scale and interest is off the charts Having an outpost in Sili...
S4 | Ep 12 | Practical Tips on Building an Award Winning Diverse & Inclusive Team with Alex Sidgreaves, Chief Data Officer at Zurich Insurance 23.01.2024 53:30
In Episode 12, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Alexandra Sidgreaves, Chief Data Officer at Zurich Insurance, where they discuss the practicality of building an award-winning diverse and inclusive, Data & Analytics team, which includes; Being in an organisation for 19 years Transforming from a traditional MI function to an end-to-end Data & Analyt...
S4 | Ep 11 | From Zero to Hero; The Role of Education in Data & Analytics Success with Dr Raoul-Gabriel Urma, Executive Chairman at Cambridge Spark 16.01.2024 47:47
In Episode 11, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Raoul-Gabriel Urma, Executive Chairman of Cambridge Spark, where they discuss the role of education in Data & Analytics success, which includes; Creating a business out of a passion for education and technology Gaining a PhD in Computer Science at the University of Cambridge Becoming a published autho...
S4 | Ep 10 | Unboxing Data Maturity: Insights from HelloFresh's Growth Journey with David Castro-Gavino, Global VP of Data at HelloFresh 09.01.2024 46:20
In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes; Their focus on renewable and sustainable value to the customer Being recruited directly by the Co-Founder Removing complexity by h...
S4 | Ep 9 | Building Trust; The Power of Prediction with Aimee Smith, Director of Data at Metropolitan Police 02.01.2024 51:08
In Episode 9, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Aimee Smith, Director of Data at Metropolitan Police (probably known as Scotland Yard by most outside of the UK), where they discuss the opportunities that Data & Analytics presents to revolutionise policing and moving to prediction for prevention, which includes; Tackling Organised Crime Groups Chairing...
S4 | Ep 8 | Building for Strategic Transformation Amidst the Hype Cycles with James Morgan, Chief Data Officer at The Crown Estate 27.12.2023 47:22
In Episode 8, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Morgan, Chief Data Officer at The Crown Estate, where they discuss all of the facets involved in building a Data & Analytics capability for strategic transformation while managing the hype cycles, which includes; The importance of having the right information strategy Why D&A needs to be involve...
S4 | Ep 7 | Servant Leadership; The Key to Value Creation with Tim Carmichael, Chief Data Officer at Chaloub Group 19.12.2023 53:59
In Episode 7, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tim Carmichael, Chief Data Officer at Chaloub Group, where they discuss the role of servant leadership in Data & Analytics success, which includes; Being the first CDO in the British Army Why the remit of all CDOs should be to enable evidence-based decision-making Solving the challenge of helping organisa...
S4 | Ep 6 | Selling Your Data Story; The Customer Obsession with Ciara Moore, Chief Data & Digital Officer at Bank of Ireland 12.12.2023 48:35
In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes; Why language is important Why you need to be customer-obsessed The relationship between data and providing better customer experiences Data...
S4 | Ep 5 | Getting Data & Analytics into the Boardroom with Kate Sargent, Chief Data Officer at The Financial Times 05.12.2023 37:27
In Episode 5, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Chief Data Officer at The Financial Times, where they discuss the importance of getting data into the boardroom to ensure D&A success, which includes; Why data strategies often articulate the role that data can play and not often what it will play What should be included in your data strateg...
S4 | Ep 4 | The Transition; From ‘Data Leader’ to CDO with Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG) 28.11.2023 46:14
In Episode 4, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG), where they discuss what it takes to make the move from leading Data & Analytics teams, to becoming a CDO, which includes; The major differences between leading Data & Analytics teams and being a CDO Why you have to leave you...
S4 | Ep 3 | The Future of the Board; The Future of the CDO with Sanjeevan Bala, Group Chief Data & AI Officer at ITV 21.11.2023 53:07
In Episode 3, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sanjeevan Bala, Group Chief Data & AI Officer at ITV, where they discuss the future of the Board and ExcCo, and the role the CDO plays in the future, which includes; Why data drives an offensive growth strategy at ITV The importance of having a value-driven strategy The importance of the PLC board and ExC...
S4 | Ep 2 | From Data to Insight....So What? with Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group 14.11.2023 52:39
In Episode 2, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group, where they discuss the 'so what' about Data, Analytics and Insight, which includes; Why having a non-STEM background has been beneficial Why having a can-do attitude is critical to be successful The importance of having a diversified blend of...
S4 | Ep 1 | Busting Myths About the CDO role with Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership 07.11.2023 1:02:14
In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes; Why no two CDO roles are the same Why the majority of CDOs are hired for the wrong reasons How the people making those decisions don’t unde...
BONUS EPISODE 2: A Compilation of Three of the Most Listened to Episodes EVER! 31.10.2023 1:03:42
What do Data Modelling, Delivering £500m in value through Data & Analytics, and building a Data Academy have in common? They all feature in the most listened-to episodes of Driven by Data: The Podcast, ever! After recently concluding Season 3 of Driven by Data: The Podcast, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide ove...
BONUS EPISODE: A Compilation of Three of the Most Listened to Episodes EVER! 24.10.2023 50:15
After concluding Season 3 of Driven by Data: The Podcast last week, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet. This episode features; S3 | Ep 1: Valuing Data as an Asset with Davin Crowley-Sweet S3 | Ep 3: Data; A Peop...
S3 | Ep 50 | The Seven Sins of Data Transformation with Joseph George, CEO of Dufrain 17.10.2023 52:50
In Episode 50, of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation, which includes; The differences between being an employee in a big corporate to running a business The realities of the Data Science hype cycle in 2017/18 Why the good work is only done in pockets and silos Research that...
S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike 10.10.2023 53:30
In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes; How being better at writing has been a huge benefit throughout her career The 6 things that she owns as Chief Da...
S3 | Ep 48 | Building to Execute with Andy Moore, Chief Data Officer at Bentley Motors 03.10.2023 53:46
In Episode 48 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Andy Moore, Chief Data Officer at Bentley Motors, where they discuss what it takes to define, build and execute a Data and Analytics strategy in a 100+ year old organisation, which includes; Understanding the corporate strategy Having a fully electric vehicle line-up by 2030 The focus on sustainability The i...
S3 | Ep 47 | Connecting Industry and Education; Raising the Profile of Data Earlier with Rachel Keane, Founder of DigData 26.09.2023 49:50
In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes; What DigData is and why it exists The talent shortage in the D&A industry Why there is so little being done to...
S3 | Ep 46 | Engaging Business Leadership; The Perfect Conditions for a Data Executive with Ben Steele, Head of Data & Analytics at BMS Group 19.09.2023 51:36
In Episode 46 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Ben Steele, Head of Data & Analytics at BMS Group where they discuss how to successfully engage your business leaders and what constitutes the perfect conditions for a Data Executive, which includes; Being the first data leader through the door Owning and implementing the first data strategy in an organi...
S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum 12.09.2023 48:00
In Episode 45 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by, Samir Sharma, CEO & Founder of Datazuum, where they discuss how to really understand business objectives and align a data strategy that you can operationalise, which includes; Defining, creating and operationalizing your data strategy The ‘Data Strategy Canvass’ and the purpose of existence The catalys...
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