Driven by Data: The Podcast

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes; Having a career that allowed an understanding of what it takes to get something...

In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes; Getting business stakeholders to adopt a product led mindset Why everyone has to be focused on outcomes and benefits Prioritisation based on spe...

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes; Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts...

In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes; Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural science to evaluate skills If you’re serious about AI yo...

In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AI How AI adoption is related to trust in leadership Understanding which found...

In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes;  Operating for 25 years in the same organisation Being a translator in his personal family life Why coming from a non-traditional background has been...

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes;  Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organ...

In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens , Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes;  The catalyst for launching Collibra What the title Chief Data Citizen means Setting up the chief data office inside Collibra Why people conf...

In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways. After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time ) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A industry, which includes;  Why CDOs are p...

In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes;   Constructing the data governance operation Clearly defining who does what, when Getting sponsorship and buy-in for data gov...

In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy , Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design and deliver an enterprise data literacy programme...

In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes;   Understanding what matters to your audience The link between value and effective storytelling Focusing on what drives decisions and n...

In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes; Working for household names such as Nike and Meta Leading a team of 200 Data Engineers at H&M...

In Episode 37, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Claire Thompson, Group Chief Data & Analytics Officer at Legal & General, where they discuss the power of influencing and operating at board level to transform organisations, which includes; Starting her career as a SAS programmer The key traits and attributes a CDO/Data Leader need to be effective a...

In Episode 36, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Daniels, Chief Data Officer (Corporate Bank) at Deutsche Bank, where they discuss the delineation between business and technology, which includes; Why organisations haven’t put data as a first-order citizen historically Avoiding unnecessary transformation of our data Finding good, opportunistic data sc...

In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes; Ending up in Data Governance by accident Rebranding from Data Governance to Data Management The recognition that Data Management can support Why repetition, persistence...

In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes; The distinction between a ‘Head of’ and CDO role Why value has become a buzzword Why value has to be embodied cultural...

In Episode 33, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Janoo, Chief Data and Analytics Officer at Diageo, where they discuss the debate around CIO and CDO relationship and reporting lines, due to Steve’s background as a former Global CIO to get an alternative view, which includes; Reporting lines and why they shouldn’t matter The challenge of perception Wh...

In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside; Hannah Davies, Head of Data Culture & Excellence at Admiral Group Josh Cunningham, Group Head of Data Culture at Lloyds Banking Group Cali Wood, Head of Data Strategy and Culture at AXA Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recordi...

In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes; Setting your north star Operating in a buzzword-heavy industry Understanding your purpose and where you’re heading Setting a North...

In Episode 30, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sol Rashidi, Former Chief Data, Analytics & AI Officer at various Fortune 100 organisations and now advisor, where they discuss what really causes many of the Data & Analytics industry's challenges and the importance of perception, which includes; Starting out as a Data Engineer Being a translator be...

In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes; Being driven by the purpose of improving business performance Articulating the commercia...

In Episode 28, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Pete Youngs, Managing Partner at Ortecha, where they discuss the key considerations of designing and implementing the correct data operating model and its importance in data and analytics success, which includes; Why a data operating model is more important than your data strategy The day-to-day chaos of liv...

In Episode 27, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tom Betts, Group Data Director at Kingfisher Plc , where they discuss the complexities, challenges and opportunities of building a centralised data function at a group level to support multiple operating brands, which includes; His journey from DJ to Travel Agent to CDO Studying Artificial Intelligence in th...

In Episode 26, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Michelle Gansle, Chief Data, Analytics & AI Officer at McDonald's, where they discuss why, as one of the world's biggest brands, they still have a commitment to change and innovation and how Data & Analytics fuels that, which includes; 3 fun facts that people don’t know about McDonald's The data and...