Orbition Group

Driven by Data: The Podcast

News EN ↓ 200 episodes

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provi...

Author

Orbition Group

Category

News

Latest episode

Jul 9, 2026

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Episodes

S5 | Ep 17 | Behind The Curtain: The Self-Inflicted Barriers to CDO Success with Steve Green, Chief Data & Analytics Officer at Sumitomo Mitsui Banking Corporation (SMBC) 25.03.2025

In Episode 17, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Green, Chief Data & Analytics Officer at Sumitomo Mitsui Banking Corporation (SMBC) where they discuss the self-inflicted barriers to CDO success, which includes: Transitioning from being a true technologist into a change agent. Setting up a chief data office from scratch. The 6 pillars of the data...

S5 | Ep 16 | Building a Data Confident Organisation with Helen Blaikie, Chief Data & Analytics Officer at Aston University 18.03.2025

In Episode 16, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Helen Blaikie, Chief Data & Analytics Officer at Aston University, where they discuss the comprehensive programme they've executed to help them build a truly data confident organisation, which includes; The implications of covid on the higher education sector How her non-data/technical background has help...

S5 | Ep 15 | Research on the Dark Side of Data; When Risks Outweigh Benefits with Heather Wade, Data Transformation Director at Johnson Matthey 11.03.2025

In Episode 15, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Heather Wade, Data Transformation Director at Johnson Matthey, where they discuss research findings that attempt to understand what happens when risks outweigh benefits, which includes; Learnings from taking all the best bits from consumer data into a different industry The reason for undertaking a DBA Why th...

S5 | Ep 14 | The Secret to Data Democratisation with Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2 04.03.2025

In Episode 14, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2, where they discuss how having a role focused on empowerment and collaboration is the secret to data democratisation, which includes: Having a passion of making data accessible Coming from a deep technical background and movi...

S5 | Ep 13 | Leading with Data: The CDO’s Path to COO with Tamara Castelli, Chief Operating Officer at UNiDAYS 25.02.2025

In Episode 13, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tamara Castelli, Chief Operating Officer at UNiDAYS where they discuss her transition from leading a data and insights team to becoming the Chief Operating Officer, which includes: Falling out of love with the theory of academia Being driven by seeing application result in outcomes Moving from consultancy to...

S5 | E12 | Executive Leadership: The Barriers to Innovation with Murtz Daud, Director of Data & AI at British Gas Business 18.02.2025

In Episode 12, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Murtz Daud, Director of Data & AI Director of Data & AI at British Gas Business, to discuss the barriers to data innovation, which includes: The different views on what a Data & Analytics function is – starting with the fundamental question: why do we need this department? Why Data & Analytics...

S5 | E11 | Speed to Value: The Benefits of Data Product Management with Darren Wood, Data Product Leader at BBC 11.02.2025

In Episode 11, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Darren Wood, Data Product Leader at BBC, and they talk about the benefits of Data Product Management, in which they talk about: The helpfulness and collaborative nature of the data community How the BBC is advancing digitalisation and personalisation Understanding the user journey through touchpoints and...

S5 | E10 | Quantifying Your Value: The framework used to realise £100m profit with Peter Everill 04.02.2025

In Episode 10, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Everill, AI, ML & Data Product Leader for a European Retailer for a LinkedIn Live event, and they discuss the importance of quantifying value, in which they talk about: How data can significantly impact P&L performance Why the USP of the data team lies in identifying where to focus and what acti...

S5 | E9 | Value as the North Star with Paul Hollands, Chief Data & Analytics Officer at AXA 28.01.2025

In Episode 9, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Paul Hollands, Chief Data & Analytics Officer at AXA where they talk about value as the North Star, in which they discuss: How structuring the data agenda can drive impact as the first CDAO at the UK & Ireland level. How a clear North Star helps AXA UK & Ireland focus on the commercial impact of da...

S5 | E8 | A Seat at the Table: Earning the License To Operate with Rosh Awatar, Managing Director - Group Data & Analytics at Sky 21.01.2025

In Episode 8, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Rosh Awatar, Managing Director at Sky, and they discuss the importance of getting data's seat at the table, which they discuss: The challenge of getting data leaders involved in key business decisions Why data leaders need to steer the business, not just support it How the right sponsorship can create business...

S5 | E7 | Change & Transformation: The First & Last Mile with Matt Stebbings, Petcare D&A Transformation Director at Mars 14.01.2025

In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes; Transitioning from an engineering and IT background to a growth function at Mars Petcare Being one of the world’s largest family-...

S5 | E6 | Business Process; Data Management’s Moment to Shine with Aldwin Tito, Chief Data Officer at Shell 07.01.2025

In Episode 6, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Aldwin Tito, Chief Data Officer at Shell where they talk about Business Processes and Data Management, in which they discuss: How data management can be effective without relying on expensive tools. The critical role of asset management within Shell. How navigating hype cycles helps you get to where you are to...

S5 | E5 | Why ‘The War for Talent’ is now ‘The War for Talent Intelligence' with Matthew Doucette, Director, Technical Recruitment at Deliveroo 17.12.2024

In Episode 5, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Matthew Doucette, Director of Technical Recruitment at Deliveroo to talk about the role of data within talent acquisition and how it's now a 'war for talent intelligence', where they discuss: How recruitment data hasn’t evolved much since 2009, despite having more data than ever The challenge of translating ob...

S5 | E4 | Bigger Data, Better Possibilities with Loretta Franks, Chief Data & Analytics Officer at Kellanova 10.12.2024

In Episode 4, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Loretta Franks, Chief Data & Analytics Officer at Kellanova, where they discuss the transition from Kellogg’s to Kellanova and the role of data in driving business success, which includes; Managing the transition from Kellogg’s to Kellanova during a historic organisational shift. Coming from a STEM, non-da...

S5 | Ep 3 | From COO to CDO with Perry Philipp, Chief Data Officer at Entain 03.12.2024

In Episode 3, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Perry Philipp, Chief Data Officer at Entain, where they discuss the transition from COO to CDO, which includes; Why change programmes lasting longer than 12 months are at risk of failure Why centralisation isn't the long-term answer, but when and why it is needed The lessons learned from being a COO that help...

S5 | Ep 2 | People & Culture: Influencing Change with Johanna Hutchinson, Group Chief Data Officer at BAE Systems 26.11.2024

In Episode 2, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Johanna Hutchinson, Group Chief Data Officer at BAE Systems, where they discuss how the role of people and culture influence change, which includes; Government’s perspective on data statistics Making data accessible to people The importance of getting the right messages to the right people The power of automat...

S5 | Ep 1 | Beyond the Hype with Orlando Machado, Chief Data Officer at the LEGO Group 19.11.2024

In Episode 1, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Orlando Machado, Chief Data Officer | Vice President at the LEGO Group, where they discuss the hype around new D&A trends, which includes; How LEGO became the to describe data storytelling across LinkedIn Reflecting on the evolution of Data Science and AI. Addressing the allure of shiny new technologies Ho...

S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group 15.10.2024

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes; Having a career that allowed an understanding of what it takes to get something...

S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT 08.10.2024

In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes; Getting business stakeholders to adopt a product led mindset Why everyone has to be focused on outcomes and benefits Prioritisation based on spe...

S4 | Ep 48 | The Unintentional Challenges of a Data Hungry Organisation with Rachel Purchase, Director of Data & Analytics at Admiral Group Plc 01.10.2024

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes; Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts...

S4 | Ep 47 | Bridging the AI Skills Gap with Anna Wang, Head of AI at Multiverse 24.09.2024

In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes; Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural science to evaluate skills If you’re serious about AI yo...

S4 | Ep 46 | Data & AI Literacy: Are Your People Ready for AI? with Katy Gooblar, Director of Education and Data at Data Literacy Academy 17.09.2024

In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AI How AI adoption is related to trust in leadership Understanding which found...

S4 | Ep 45 | Translating the Language of Data with Tony Zona, Chief Data Officer at Grant Thornton UK 10.09.2024

In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes;  Operating for 25 years in the same organisation Being a translator in his personal family life Why coming from a non-traditional background has been...

S4 | Ep 44 | Your True Guide to AI - 3 Years On with Daniel Hulme, Chief AI Officer at WPP (and CEO at Satalia) 03.09.2024

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes;  Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organ...

S4 | Ep 43 | Creating Financial Value Through Data with Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra 27.08.2024

In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens , Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes;  The catalyst for launching Collibra What the title Chief Data Citizen means Setting up the chief data office inside Collibra Why people conf...

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