DPT to CEO: The Podcast

🎯 *How to plan your week like a CEO without burning out* Ever hit Friday wondering what you even *did* this week? 😅 If your brain feels like it has 37 tabs open and your calendar’s pure chaos, this episode is for you. I’m walking you through exactly how I plan my week as a solo cash-based physical therapist and business coach—so I stay focused, make progress, and still have a life *outside* of w...

In this episode of the DPT to CEO Interview Series, we’re chatting with Dr. Breanna Guettler, founder of Rocket City Performance Therapy—a mobile, cash-based PT practice helping CrossFitters, weightlifters, and high-performing athletes stay strong, mobile, and pain-free. With a background in competitive gymnastics and years of experience in CrossFit, Breanna brings a results-driven, athlete-first...

Not sure if offering packages in your cash-based practice is the right move? During this episode, I’m breaking down the pros and cons of session bundles, how to price them without undercharging, and why they can actually help with client retention. I’ll walk you through real examples so you can see how the numbers work—and how to avoid common pricing mistakes. We’ll talk about whether to discount,...

Talking about your prices doesn’t have to feel awkward or salesy or like you’re trying to convince someone of something. During this episode, I’m walking you through exactly how to explain your cash based PT pricing in a way that feels clear and confident—without rambling, apologizing, or cringing. If you’ve ever frozen when someone asks, “How much does it cost?” or panicked that they’ll think you...

In this episode of DPT to CEO: The Podcast Interview Series, I’m chatting with Cristina Jesurun, a physical therapist and the founder of Dancer’s Choice PT. She works with dancers to help them get out of pain and back to performing at their best — and her story is such a good one. After years working in outpatient ortho (and then part-time in someone else’s cash-based practice), Cristina realized...

Are you thinking about going cash-based but wondering if it’s actually more profitable than your $40/hour clinic job? During this episode, we’re breaking down how much cash-based physical therapists really make per hour after overhead, admin time, and everything else that eats into your income. Spoiler: just because you charge $150–$200 per session doesn’t mean you’re taking home that much. We’ll...

If you’re wondering what to charge for your cash-based physical therapy services, you’re in the right place. During this episode, I’m breaking down the common session pricing tiers — $100, $150, $200+ — and how to actually feel confident picking the right rate for your practice. I’ll walk you through how to price evaluations, follow-up sessions, packages, and even retention programs, so you’re not...

Feeling like you have to post on social media every single day just to get clients? Yeah… no thanks. During this episode, I’m sharing how I consistently attract clients to my cash-based practice without being glued to my phone or spending hours creating content. If you're a physical therapist, OT, or healthcare provider trying to grow a private practice—especially a cash-based one—this is for...

If social media feels like this big scary thing you’re supposed to be doing for your cash-based practice—but you either avoid it altogether or overthink it so much that nothing gets posted—this episode is going to help. I’m breaking down the easiest way to start showing up online without feeling like it’s a full-time job or like you have to become an Instagram influencer overnight. We’re talking a...

In this episode of the DPT to CEO Interview Series, I’m chatting with Dennis Aguila, PT, one of our DPT to CEO business coaching program grads and the owner of Aguila Pickleball Physio in Orlando, FL. Dennis has built an incredible practice helping pickleball players stay on the court without relying on meds, surgery, or taking unnecessary time off. We get into what pushed him to finally make the...

So you’re thinking about starting a cash-based PT practice, but you’re like… “How much is this actually gonna cost me?” You might’ve seen blogs or posts saying $30K–$50K — and I’m here to tell you: lol, no. That’s just not it. During this episode, I’m breaking down what it really costs to get your practice off the ground (hint: it’s way more doable than people make it sound). We’ll talk about real...

There are *so* many platforms out there… how do you even know where to start?! 🙃 Should you focus on Instagram for visibility, Facebook for community, or YouTube for authority? And do you really need to make long videos to see results? During this episode, I’m breaking down the strengths of each platform and how to choose the best one based on your goals. Whether you want fast engagement, trust-b...

Struggling to show up on social media because you're afraid of messing up, being judged, or not knowing what to post? You’re not alone! So many cash-based PTs hold back for these exact reasons, but here’s the truth—your ideal clients want to hear from you, and the more you post, the easier it gets. During this episode, I’m breaking down simple strategies to help you overcome the fear of social...

Starting a cash-based practice takes courage, trust, and a deep sense of purpose. In this episode, I sit down with Dr. Marcela Donat, PT, a passionate physical therapist working with women and children, to talk about her journey to launching her own practice. She shares what it was like to take the leap into entrepreneurship, how she navigated challenges along the way, and the mindset shifts that...

Selling physical therapy isn’t about just being “nice”—it’s about stepping up as a leader. If you feel awkward recommending full plans of care or worry about coming off too pushy, this episode is for you. We’re breaking down why being too accommodating can actually hold your patients back, how to confidently sell full treatment packages (without feeling salesy), and why owning your expertise leads...

Running a business with ADHD is totally possible—but you gotta have the right systems in place. If you’ve ever felt like your ADHD makes it harder to stay organized, manage your time, or actually finish what you start, I get it. I’ve been there. But over time, I’ve figured out what actually works for my brain so I can run my business without constantly feeling overwhelmed or burnt out. In this epi...

Running a business is challenging enough—but navigating entrepreneurship with ADHD? That’s a whole different ball game. In this episode, I’m sharing my journey of getting diagnosed with ADHD as a business owner, the signs I missed for years, and how it’s impacted my work and daily life. From constantly forgetting important tasks to hyperfocusing on the wrong things, I had no idea my struggles were...

Email marketing is one of the most powerful tools for growing your cash-based physical therapy practice. Unlike social media, where algorithms and platform changes can impact your reach, an email list is something you own and control. It’s a direct way to stay connected with your audience, build trust, and let them know about your services. In this episode, I’ll explain why starting an email list...

In this episode, I’m chatting with Krista Frahm, an occupational therapist who made the leap into copywriting and marketing. Her journey is such a great example of how you can take the skills you have as a therapist and apply them in ways you might not have even thought of. We talk about what it was like for her to leave the clinical world behind, the mindset shifts she had to make, and the lesson...

Join me in my latest episode as I walk you through effective business goal setting and annual planning for entrepreneurs—tailored specifically for cash based physical therapy practice owners. Let’s make this your most successful year yet! Here’s what we’ll cover: ✨ Prioritize YOU by planning vacations, rest, and personal time first. ✨ Set realistic and exciting client and revenue goals. ✨ Use t...

Thinking about breaking free from the corporate grind and starting your own cash-based practice? Or maybe you’ve already made the leap and want to level up in 2024? In this interview, the DPT to CEO team dives into real-life stories, lessons, and strategies that have helped us (and many others) build thriving practices and businesses. We’re covering everything from the toughest parts of starting o...

Ever feel like you’re throwing spaghetti at the wall with your marketing, hoping something sticks? During this episode, I’m breaking down how tracking your data can actually show you if your marketing is working (or if it’s not) and why skipping this step is a big mistake for cash-based practice owners. I’ll walk you through the kinds of insights you can get from tracking the right numbers—and how...

In this episode, I sit down with Joe Camoratto, who’s doing amazing work helping cash based practice owners implement remote strength and conditioning programs for their clients. Joe shares how he’s helping other practice owners keep clients engaged after discharge, support long-term wellness, and, most importantly, gain back their time as a business owner. We dive into Joe’s journey—how he got to...

Ready to plan 3 months of content for your cash-based PT practice in 30 minutes or less? Join me as I break down the exact process I use to keep my own content organized and flowing. I'll show you just how easy it can be to get started—even if planning feels overwhelming right now. With a little bit of structure and a boost from ChatGPT, you'll have your next 3 months of content mapped out in no t...

Looking to grow your cash based practice through digital marketing? One of the easiest and most effective platforms to start with is Instagram! In this episode, I guide you step-by-step on how to kick off your marketing efforts using Instagram as your primary social platform. I explain why Instagram is my go-to recommendation and share actionable tips to help you plan, organize, and execute your c...