DPT to CEO: The Podcast

Most physical therapists graduate with exceptional clinical skills and almost zero business training. Nobody teaches you how to have a sales conversation. Nobody teaches you how to coach someone through making a decision about their health. And nobody tells you that those two skills are actually more connected than you think. In this episode, I sit down with Sam, our sales and coaching specialist...

You had a great consult call, they seemed interested, said it sounded like exactly what they needed, and then they ghosted. Or said they couldn't afford it. Or asked if you take insurance at the last minute. Sound familiar? The problem is almost never your price. It's what happened at the end of that call. Most cash based physical therapy practice owners are running evaluations instead of...

If you've bought a script, memorized it word for word, and still fumbled on a sales call, this episode explains exactly why that happened. Most physical therapists spend so much time trying to say the "right" thing, they forget clients aren't just listening to your words — they're reading your energy. In this episode, I break down why confidence, not perfectly memorized lines...

If you're already making $2-5K a month in your practice but still starting every month at zero, this episode is for you. You built the practice, you have patients, you're doing the work — so why isn't it growing the way it should be? This isn't about working harder or posting more. It's about the three systems that create the difference between surviving session-to-session and building a practice...

What if I told you that your first business plan doesn't have to be your forever plan? In this episode of DPT to CEO Therapy Entrepreneurs, I sit down with Karen Baltz Gibbs, founder of Garage Training & Rehab in Newberg, Oregon, who completely transformed her 20-year clinical career into a uniquely intimate garage-based practice. In this interview, we dive deep into why you're not loc...

Becoming the CEO of your own physical therapy practice is one of the most challenging transitions no one prepares you for. If you've been feeling the weight of leadership, missing the simplicity of just being a clinician, or wondering why building your own practice feels so much heavier than you expected, this episode is for you. The truth is, most physical therapy practice owners experience an id...

If sales calls feel awkward, it's not because you're bad at them — it's because you were never trained to lead conversations. As physical therapists, we learned clinical skills in school, but nobody taught us how to guide decision-making conversations or confidently ask for commitment. In this episode, I'll reframe consult calls as a leadership skill, not a personality trait, and g...

What actually makes a physical therapy website convert; and how do you create content that brings the right clients to you? In this episode of the DPT to CEO podcast, I sit down with Paige Ryan, founder of Foundation First Physical Therapy & Coaching and a key member of the DPT to CEO team. Paige has built her own successful practice while also helping clinicians behind the scenes with long-fo...

If you’re a woman in healthcare leadership and you feel guilty setting boundaries, constantly over-giving, or emotionally drained after work, this episode is for you. In healthcare, we’re often taught that being compassionate means being available, flexible, and selfless. But over time, that leads to burnout, resentment, and a loss of clarity in how we lead. The truth is, boundaries do not make yo...

In this episode, we sit down with Taylor, a physical therapist, business owner, and key member of the DPT to CEO team, to talk about what it really looks like to build and grow a cash-based practice. We dive into her journey from clinician to business owner, what surprised her most along the way, and the biggest lessons she has learned inside physical therapy entrepreneurship. Taylor also shares h...

Many women in healthcare business struggle with burnout and weak boundaries, even though they deeply care about their patients. One of the biggest reasons is the pressure to be nice instead of clear. In this video, we talk about why being nice can hold you back and how stepping into leadership can change the way you communicate, set boundaries, and run your business. If you have ever worried about...

Selling in healthcare often feels wrong, especially for physical therapists and clinicians who were trained to prioritize care over profit. But that discomfort is not random. In this episode, we unpack why so many providers struggle with selling, where the guilt around charging for services comes from, and how to reframe sales as an ethical, patient centered skill. If you have ever felt conflicted...

In this episode, I share how simple daily habits—not huge, dramatic changes—helped me lose over 25 pounds, read 50+ books, run over 500 miles, and more than double my business revenue in one year. None of this came from motivation or willpower. It came from setting small, repeatable daily standards and sticking to them long enough for the results to compound. If you’re a physical therapist, clinic...

In this episode, I’m joined by Nicole Salge, PT, owner of Catalyst Physical Therapy & Wellness, to talk about what it really looks like to build a cash-based PT practice from the ground up. Nicole shares her journey from working in traditional settings to starting her own practice, including the fears she faced, the mistakes she made early on, and the lessons that helped her grow with more cla...

Niching your business as a physical therapist with ADHD can feel overwhelming. ADHD brains love variety, and PT training encourages us to treat everyone, which often makes choosing a focus feel impossible. But in business, unclear niches lead to unclear marketing and slower growth. In this episode, I show you how to niche your business as an ADHD entrepreneur using the Ikigai framework. You’ll lea...

Running a solo practice doesn’t mean you have to do everything alone. In this episode, I break down how to get support in your business before you’re ready to hire a full-time employee. If you’ve been feeling stretched thin, unsure what to delegate, or isolated as a solo practice owner, this conversation is for you. You’ll learn how to build support strategically and affordably so you can protect...

Marketing is what keeps your cash-based physical therapy business growing, but when your schedule fills up or you’re tired, it’s easy to let content fall off the priority list. In this episode, I’m sharing simple systems to help busy physical therapists stay consistent with marketing without adding more stress to your week. You’ll learn how to batch a week or month of content at once, repurpose a...

Running a business alone doesn’t mean doing everything by hand. In this episode, I’m walking you through the systems every cash-based PT needs — and the tools that help you stay organized, get paid, and save time. If your to-do list is running your life, this will help you take back control.📌 Inside: The essential systems every solo practice needs My favorite tools for automation and organization...

If you’re running a solo practice and feel like you're *always on*, it’s time to shift from reactive to intentional. In this episode, I’ll show you how to structure your week like a true CEO — so you have time for your clients, your business, and your life (yes, even as a one-woman show). 📌 Inside:- My favorite time-blocking structure for solo practice- How to prevent burnout while still grow...

If you’ve ever sat in a leadership role thinking “I did everything right… so why does this feel so wrong?” — this episode is going to hit home. Jaime was running multiple clinics, climbing the ladder, and doing all the “right” things on paper — but she was miserable, burnt out, and completely disconnected from the reason she became a PT in the first place. Less than a year later, she’s running Neu...

DMs can be the fastest path to filling your schedule — if you know how to use them the right way. In this episode, I’m teaching you how to go from friendly conversation to booked consult call without sounding salesy. You’ll learn what to say, when to say it, and how to know if someone’s ready. 📌 Inside: - The 4-part DM flow for booking more consults - What to say when someone replies to your stor...

Posting just to post won’t grow your business. During this episode, I’m sharing the Instagram strategies that actually lead to client inquiries — especially for solo PTs in the cash-based model. You’ll learn what to post, how to say it, and how to build content that builds trust. Inside: What to post when you don’t know what to say The content categories that move people from scrolling to booking...

You don’t need a clinic or a huge ad budget to get clients. In this episode, I’m breaking down simple, free ways to find your first (or next) few cash-based clients — both locally and online. Whether you’re mobile, hybrid, or 100% telehealth, these tips will help you build real momentum. 📌 Inside: Where to find your ideal clients — both online and in-person Creative ideas for collaborations and l...

Are you posting on Instagram, trying to do all the things, and still not booking clients? I’ve been there — and I want you to know it’s not your degree or the algorithm that’s holding you back. Most of the time, it’s a strategy mismatch. In this episode, I’m breaking down the top reasons cash-based PTs aren’t getting clients and what to fix first so your marketing actually works. I’ll show you why...

Feeling stuck in the clinic? You’re not wasting your PT degree if you don’t want to treat patients forever or work for someone else. During this episode, I’m sharing five powerful ways you can use your background as a physical therapist to create impact, flexibility, and income without being tied to the treatment table. We’ll talk about how to lean into education and mentorship, build online healt...