Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

In this episode of Dose of Social , Kayla and I take it back to one of the most common topics we’ve discussed since day one: the biggest misconceptions about social media. As social media professionals who have worked in the industry since its early days, we’ve seen countless trends, platform updates, and shifts in how businesses use social media. Yet many of the same misunderstandings still exist...

In this episode of Dose of Social , we sit down with Vix Reitano, founder and growth partner of Agency 6B, to break down the rapidly changing world of AI, LLMs, GEO, and what it all means for brands trying to grow online. Vix shares her background in systems, software, and digital strategy, along with practical insights on how business owners can adapt their content and social strategies for AI-dr...

In part two of our conversation with Amber Gilormo, founder of The Boutique Lawyer , we dive deeper into the legal side of running and scaling an online business. From trademarks and contracts to influencer partnerships and copyright issues on social media, Amber breaks down the legal realities that creators, agencies, and entrepreneurs need to understand as they grow. We talk through what legal m...

In this episode of Dose of Social , we sit down with Anthony Domenici, founder of Base Camp Consulting Group, to talk about what it really looks like to step into visibility as a founder—especially when it doesn’t come naturally. Anthony shares how his background in finance and accounting led him to build a consulting firm for CPG brands, and how a recent shift into full ownership of his business...

In this episode of Dose of Social , we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today’s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm—and how a pivotal “midlife awakening” led her to nic...

In this episode of Dose of Social , I’m joined by Amber Gilormo, founder of The Boutique Lawyer , to talk about the legal side of building an online business without making it feel overwhelming. As an online business and trademark attorney, Amber breaks down where entrepreneurs should actually start when it comes to legal protection—and why the goal isn’t to do everything at once, but to protect y...

In this episode of Dose of Social , we sit down with Bilal Kaiser, founder and principal of Agency Guacamole , as he shares what it really takes to execute influencer marketing and event strategy that actually drives results. With his agency celebrating 10 years in business, Bilal walks us through how influencer mailers, strategic sampling, and experiential events fit into a modern marketing mix&m...

In this episode of Dose of Social , we’re joined by the incredible Natalie Mitchell, the force behind Nat Runs Far . Natalie is a running coach, podcast host, race announcer, and mom of three who’s built a thriving presence across social media—all while keeping it refreshingly real. We dive deep into her unexpected (and completely organic) growth on Threads, where she’s amassed over 69,000 followe...

In this episode of Dose of Social , we’re unpacking one of our favorite topics: how social media has completely changed—and what brands need to let go of if they want to grow today. We’re breaking down the mindset shift from vanity metrics to real engagement, why follower count means almost nothing in 2026, and what’s actually working when it comes to strategy. From one bot-gone-wrong story to the...

In this episode of Dose of Social , we take a nostalgic-meets-strategic look at the evolution of social media—from the carefree MySpace and early Instagram days to today’s video-first, pay-to-play landscape. We unpack how the shift from photo-based posting to dynamic, video-driven content has transformed the expectations for creators, business owners, and marketers alike. You’ll hear how organic s...

In this episode of Dose of Social , we dive into all things production and filming: covering what brands and business owners need to know to create high-quality, engaging reels without a big budget or crew. From lighting and audio to framing and editing, we break down what actually makes a difference when you're shooting content for Instagram, TikTok, and beyond. Whether you're DIY-ing you...

In this episode of Dose of Social , co-hosts we dive deep into the power of Instagram Reels and why short-form video content is non-negotiable in today’s digital landscape. With over 2 billion Reels played daily across Meta platforms, it's clear: Reels aren’t just a trend—they’re a must for growth and visibility. We will go over how business owners, marketers, and creators can embrace Reels wi...

In this episode of Dose of Social , we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue. Anna walks...

In this episode of  Dose of Social , we dive deep with  Madeline Walden , Digital Content & Community Manager at the Aquarium of the Pacific (Long Beach, CA). Madeline shares how a lifelong love of social media and local oceanic inspiration led her to build a powerhouse content strategy that drives engagement, education—and yes—millions of TikTok followers. From her early days curating friends...

In this episode of Dose of Social , we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today. From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of glob...

In this episode of Dose of Social , we chat with Shannon Grayce , a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills. She walks us through her signature frameworks and real-world cl...

In this episode of Dose of Social , we sit down with Dave Delaney , founder and CEO of Futureforth , to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking , a guide to building better relationships both online and offline. With two decades of experienc...

In this episode of Dose of Social , we sit down with Lizzie Curtis , celebrity stylist, mom of three, and the creative force behind Society Nautique , a handmade jewelry brand known for its timeless pieces and personal storytelling. Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into...

In this episode of Dose of Social , hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing . With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed. Here’s what we’re diving into: The...

In this heartfelt episode of Dose of Social , Lindsay and Kayla sit down with Karri Morgan , Executive Director of the Scott Hamilton CARES Foundation , to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media. Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation...

In this episode of Dose of Social , hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess un...

In this episode of Dose of Social , we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively. Whether you’re managing one brand or a full roster of clients, this episode gives you the practic...

In this special Lindsay & Kayla episode of Dose of Social , we’re diving into a platform that’s been shaping online video for the last 20 years— YouTube . From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025. We’re sharing real-life...

In this episode of Dose of Social , we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel . From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laug...

In this episode of Dose of Social , we catch up with Kylie Wade , founder and co-CEO of Organizing for Life , to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helpe...