Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence. From the difference between bookkeepe...

In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy , a fast-growing affiliate marketing and influencer platform making waves for both brands and creators. Emily explains why ShopMy is a game-changer in the world of influencer mar...

In this episode of Dose of Social , we sit down with web designer and WordPress expert Henderson Lafond , founder of Madison Reid Creative , to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice. Whether you're building you...

In this episode of Dose of Social , we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes. From carousel tips and caption strategy to connection etiquette and company page hacks, this...

In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell. With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth...

In this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships. With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspec...

In this episode of Dose of Social , we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants. With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR...

We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media . Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses.  Here’s what we’re diving into:...

Hey everyone! In this episode of Dose of Social , we are diving into one of our most requested topics: how to use AI to supercharge your social media strategy. From content creation to planning and customer engagement, we’re breaking down the tools and tips you need to work smarter, not harder. Here’s what we’re diving into: How AI is changing the game for social media marketing Our favorite AI to...

Hey everyone! In this episode of Dose of Social , we chat with Emily Winters , owner of Strings for Hope , a one-of-a-kind for-profit company that empowers survivors of substance use disorder, human trafficking, and addiction by creating beautiful jewelry from used guitar strings. Emily shares how she went from selling pieces from a cart in downtown Nashville to taking over the company at just 19...

Hey everyone! In this episode of Dose of Social , we sit down with Krissy Manzano, co-founder of Blueprint Expansion, to talk all things hiring—especially when it comes to finding the perfect social media manager. Krissy shares her journey from sales leadership to launching a recruiting firm and gives expert advice on what really matters when hiring for marketing roles. Here’s what we’re diving in...

Hey everyone! In this episode of Dose of Social , Kayla Perlstein chats with co-host Lindsay Mauch, an email marketing expert, to break down everything small businesses need to know about email marketing. Lindsay shares her best tips on why email marketing is a game-changer, how to start building an email list, and the strategies that actually work to engage and convert subscribers. Here’s what we...

Hey everyone! In this episode of Dose of Social , we dive into the must-have skills of time management and organization, especially for social media pros. Co-host Kayla Perlstein, founder of Goldenbird Marketing, shares her journey from being a full-time employee to running her own social media business while managing 23 clients (yes, you read that right!). Here’s what we’re diving into: How Kayla...

Hey everyone! In this episode of Dose of Social , we sat down with Matt Franklin, a revenue operations leader, to chat about practical strategies for small business success. Matt dives into his journey from sales and operations to sharing game-changing tips for building a solid business plan, understanding customer value, and carving out your competitive edge. Here’s what we’re diving into: Matt’s...

Hey everyone! In this episode of Dose of Social , we sat down with our good friend Armando Garza, Chief Growth Officer, for a fun chat about how to nail down your target audience. Armando kicked things off by sharing his wild journey from nuclear engineering (yes, really!) to rocking roles at Procter & Gamble, Frito Lay, Pizza Hut, and beyond. We dove into why knowing exactly who you’re talkin...

In this episode of Dose of Social , we had the pleasure of chatting with Makena Delaney, the founder of Makena Creative. Makena walked us through her journey from being a hobbyist designer to becoming a branding and web development powerhouse. We shared a fun mix of practical tips and entertaining stories about creating impactful branding that truly connects with your ideal client, managing client...

In this episode of Dose of Social , we welcome Tammie Osborne, founder of the Sapphire Suite (and our awesome Season 2 sponsor!). Tammie takes us through her inspiring journey—from nurse to healthcare IT consultant—and how the challenges of COVID-19 sparked the creation of a vibrant coworking and event space in Franklin. She shares her top tips for crafting a solid business plan, bouncing back fro...

We’re back for Season 2 of Dose of Social , and this time, Lindsay and Kayla are coming to you from the Sapphire Suite, a super cool coworking space in Nashville (and our sponsor for the season!). To kick things off, we’re diving into how to set yourself up for social media success in 2025 with SMART goals, strategic planning, and a little bit of marketing magic. Here’s what we’re getting into: Ho...

In this episode of Dose of Social , Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles. They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone. Here’s what we’re diving into: Why professio...

In this episode of Dose of Social , Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content. Here’s what we’re diving into: The importance of content calendars for organized...

In this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online. Here’s what we’re diving into: The importance of branding in your social media strategy How to cr...

In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role. Here’s what we’re diving into: What a social media manager actually does Content creation, community engagement,...

In this episode of Dose of Social , social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way. Here’s what we’re div...

In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies. We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting...

In this episode of Dose of Social , Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations. Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises. Here’s what we’re diving into: Tara’s PR Journey The Difference Between Earned, Paid...