Justin Green, CFP®

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches

Business EN ↓ 179 episodes

I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.

Author

Justin Green, CFP®

Category

Business

Podcast website

assistfp.com

Latest episode

Jan 21, 2026

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Episodes

#129 - How to Grow Your Online Coaching Business using Instagram w/ Dr. Matt Shiver 11.04.2024

If you’re an online coach who finds themselves struggling to find new clients, then this episode is for you. Dr. Matt Shiver is a trained Physical Therapist but launched his own online coaching business before successfully exiting and pivoting to business coaching for online health coaches & professionals. Since then, he has helped hundreds of Coaches build their businesses and attract new lea...

#128 - The Best Strategy For Retaining & Signing New Clients as a Busy Father & Online Coach w/ JT Bugos 05.04.2024

If you’re an online coach who finds themselves struggling to find time to create marketing materials to attract new clients, then this episode is for you. JT Bugos is an online health & fitness coach & father to a young daughter. He serves busy dads looking to train like an athlete in a low ticket community model because his clients are busy, just like him. Connect with Justin Green ⁠Sched...

#127- Rebuilding an online coaching business with a low ticket model w/ Alicia Ciak 28.03.2024

If you’re an online coach who is frustrated with growing a high ticket 1:1 coaching business, then this episode is for you. Alicia Ciak is an online health & fitness coach who was burnet out and decided to rebuild her business from scratch focusing on a low ticket community model instead of a high ticket 1:1 model. Connect with Justin Green Schedule a 1:1 Free Intro Call   Alicia Ciak Instagra...

#126 - Creating content that sells your coaching services w/ Monika Mazur 21.03.2024

If you’re an online coach who is creating content but not growing your business, then this episode is for you. Monika Mazur is an online fitness coach and performance coach who uses her content to actually increase profits & sales, not just get likes and comments. Connect with Justin Green Schedule a 1:1 Free Intro Call   Monika Mazur Instagram

#125 - Why you should audit your spending and eliminate these budget killing expenses. 14.03.2024

These expenses could be killing your budget BUT you'll never notice unless you take the time to audit your spending. Connect with Justin Green DM me on  ⁠⁠ Instagram ⁠⁠ ! ⁠⁠ Assist FP Website

#124 - REPLAY Should I be an S Corp? w/ Rebecca Driscoll 07.03.2024

In this episode, I sit down with Rebecca Driscoll, CPA. She's the founder of Conscious Accounting, and helps business owners with bookkeeping & taxes to help grow their businesses! This is a replay of our conversation and we dive specifically into S Corps: Overview of business entities How your business income is taxed What taxes you are responsible for How to determine a reasonable salary...

#123 - What should I do with my extra cash? w/ Colton Etherton, CFP® 28.02.2024

Colton Etherton, CFP® & Justin Green, CFP® discuss what you should do with your extra cash flow. Connect with Justin Green DM on  ⁠⁠⁠⁠⁠ ⁠Instagram⁠ ⁠⁠⁠⁠⁠ ! Connect with Colton Etherton DM on ⁠⁠⁠⁠⁠ ⁠Instagram

#122 - How to ACTUALLY Invest in Yourself 21.02.2024

Justin Green, CFP® discusses what it ACTUALLY means to invest in yourself and your business if you're an online coach or creator. He dives into the five levels of investing in yourself. CONNECT & RESOURCES ⁠⁠Download FINANCIAL OS Video⁠⁠ DM on  ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ !

#121 - Here's What I'm Splurging on with $5,000 14.02.2024

Justin Green, CFP® answers questions from the Instagram audience. How often should I track expenses? Why do you prefer stock market investing over real estate? Is now a good time to buy a house? Only one piece of advice about investing? If you could splurge on one item of $5,000, what is it? Hardest thing for two spouses on different money pages? How to convince your cheap husband (me) to buy a ca...

#120 - Raw Truth Behind Shutting Down a "Successful" Online Coaching Business w/ Mike Barfield 07.02.2024

Justin Green, CFP® sits down with Mike Barfield. Mike built a successful 6 figure online coaching business and then shut it all down at the end of 2023. This is an incredibly powerful conversation. Mike is raw and vulnerable when sharing his story. We discuss: The personal tragedies that Mike experienced The dangers and pitfalls of losing yourself in entrepreneurship The financial struggles &...

#119 SOLO - The Four Levels of Money 31.01.2024

Justin Green,CFP® discusses the four stages of money for solo business owners. He simplifies wealth building into these key steps: 1. Make a profit 2. Manage your cash flow 3. Grow your wealth 4. Protect your wealth CONNECT & RESOURCES Download FINANCIAL OS Video DM on  ⁠⁠⁠ Instagram ⁠⁠⁠ !

#118 - Freedom is the Ultimate Goal w/ Steve Kopshaw 24.01.2024

Justin Green, CFP® sits down with the Steve Kopshaw, an online business coach for online business owners. We discuss: Leadership in your business & in life The ultimate goal of Freedom FREEDOM Framework How to implement systems in your business Using your core values to guide your decision making And much more! Connect with Justin Green DM on   ⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠ ! Connect with Steve Kopshaw...

#117 A Tool to Track Your Spending in 2024 w/ Colton Etherton 17.01.2024

Colton Etherton, CFP® & Justin Green, CFP® discuss tracking their cash flow in 2024 and the tools they're using. Resources Monarch Money Connect with Justin Green DM on  ⁠⁠⁠ Instagram ⁠⁠⁠ ! Connect with Colton Etherton DM on ⁠⁠⁠ Instagram

#116 - The 1 Person, $1 Million Dollar Business Idea w/ Dan Heaney 10.01.2024

Justin Green, CFP® sits down with the Dan Heaney, an online business coach and mentor to health & fitness coaches. We discuss: Simplifying your business Being intentional and working backwards The three tiers to build in your business to get to $1 million Why free content doesn’t make sense for small business owners And much more! Connect with Justin Green DM on   ⁠⁠⁠ Instagram ⁠⁠⁠ ! Connect w...

#115 - SOLO Save Taxes by Opening a Roth IRA for you Child 03.01.2024

Justin Green, CFP® introduces you to the concept of a custodial Roth IRA for your child. What is a Roth IRA? How it Works The Pros & Cons The Entrepreneur’s Advantage Connect with Justin Green DM on Instagram

#114 - How to use Profit First to Improve Your Business w/ Rocky Lalvani 27.12.2023

Justin Green, CFP® sits down with Rocky Lalvani, the Profit Answer Man, to discuss how you can implement Profit First in your business to boost profits and take home pay. We discuss: Applying Profit First The “marketing lie” that all business owners believe How to do business math Common misconceptions about running the finances in your business And much more! Connect with Justin Green DM on   ⁠⁠⁠...

#113 - Shatterproof Your Business w/ Scott Reib 13.12.2023

In this episode, Justin sits down with Scott Reib, a business attorney and the author of 5 Proven Strategies to Shatterproof your Business . We discuss how to set your business up for success by protecting it’s vulnerabilities, the importance of vision in a company, and the hidden risks associated with your business. Plus, what it means to him to build an intentional business, And much more! Conne...

#112 - How to Improve Financial Happiness w/ Colton Etherton 06.12.2023

Colton Etherton, CFP® & Justin Green, CFP® discuss the survey results of a recent Financial Happiness survey by Empower. • How much money do you need to be financially happy? • Are millennials delusional? - What can you do to improve your financial happiness? Empower Study IBM to end 401(k) match Connect with Justin Green DM on  ⁠⁠⁠ Instagram ⁠⁠⁠ ! Connect with Colton Etherton DM on ⁠⁠⁠ Instag...

#111 - Building New Financial Habits Each Week w/ Tony Steuer 29.11.2023

In this episode, Justin sits down with Tony Steuer, the author of The Get Ready Blueprint. We discuss creating financial habits and a mindset to get ready to tackle your finances in small, actionable steps. Plus, what it means to him to build an intentional business, And much more! Connect with Justin Green DM me on   ⁠⁠⁠Instagram⁠⁠⁠ ! ⁠⁠⁠⁠ ⁠Assist FP Website⁠⁠⁠ Connect with Tony Steuer https://ww...

#110 - How to Measure your Financial Health w/ Colton Etherton, CFP® 22.11.2023

Colton Etherton, CFP® & Justin Green, CFP® discuss the concept of financial health. What is financial health? What are the questions to ask yourself to determine financial health? Do you really need financial projections? Using the software Elements to measure financial health 👉⁠  ⁠⁠ JOIN THE INTENTIONAL PROFITS WAITLIST ⁠⁠ Connect with Justin Green DM on  ⁠⁠ Instagram ⁠⁠ ! Connect with Colto...

#109 - Using Video Storytelling to Increase your Profits w/ Dan Bennett 15.11.2023

In this episode, Justin sits down with Dan Bennett, a video for entrepreneur expert. We discuss all things creating videos for entrepreneurs. We dive into storytelling and how important it is for your video to capture the audience, the power of Youtube versus short form videos, and his unique definition of an being an Antipreneur. Plus, what it means to him to build an intentional business, And mu...

#108 - Can I Make this Big Purchase? w/ Colton Etherton, CFP® 08.11.2023

Colton Etherton, CFP® & Justin Green, CFP® discuss tracking your income & expenses and if you really need to do it. We also dive into the best question I've received from a prospect and how to determine if you can afford a big purchase. 👉⁠  ⁠ JOIN THE INTENTIONAL PROFITS WAITLIST ⁠ Connect with Justin Green DM on  ⁠ Instagram ⁠ ! Connect with Colton Etherton DM on ⁠ Instagram

#107 Pursuing Time Agency after the Navy w/ Brock Briggs 01.11.2023

In this episode, Justin sits down with Brock Briggs, an entrepreneur searching for time agency after serving in the Navy. We discuss how he's using his passion for helping other former military members pursue entrepreneurship through many side projects, how he balances a full time job with his entrepreneurial pursuits, and ultimately his end goal. Some of the topics included: Time agency Build...

#106 Increasing Sales in your Online Business via Email Marketing w/ Kyle Stout 25.10.2023

In this episode, Justin sits down with Kyle Stout, email marketing expert and founder of Elevate & Scale. Kyle is an email, brand, and text marketing expert and helps e-commerce and online businesses increase their sales through these marketing efforts. Some of the topics included: How to starting your email list The perfect format of a sales email How to come up with unlimited ideas And much...

#105 Growing Your Business with a Virtual Assistant w/ Molly Rose Speed 11.10.2023

In this episode, Justin sits down with Molly Rose Speed, the founder of the Virtual Assistant Academy. She discusses her journey from quitting her corporate job to becoming a successful virtual assistant, and eventually training others to be a virtual assistant and starting an agency to help match them up with business owners. We dive into how a VA can be the perfect first hire for intentional bus...

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