Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Too often, making a sale feels like trying to get blood from a stone.    You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.    So what can we do to make sure our offer not only sells, but sells OUT every single time?   The answer: you need to create a “hells yes” offer. This means your offer is craz...

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?   You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would.    It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.   Today...

Are you getting low open rates on the emails you send to your list?   If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!   But don’t worry - I have a really simple process to help you re-engage...

Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more.    For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else.    But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful,...

Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, that’s not a reality.    These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work.    So, what’s the solution?    Today, I’m taking you through some prac...

Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.   So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it.    Today, I’m sharing another behin...

Want to know the secret to selling out your offers consistently?   Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.   With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But...

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.   We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs t...

Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up.    It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there.    So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proacti...

Have you ever been told that you could be just "one funnel away from a million dollars"?   While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.   So, what can you do instead that works easier, better and faster?    Today, we’ll explore creating a sales ecosystem, which includes...

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why. Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content b...

Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are.  So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself.  Before you go and try new sellin...

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone. So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income.  Forget the one-size-fits-all funnel. We teach our client...

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead. Well before you throw the whole strategy out, I’ve got three simple tweaks...

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision. Pricing: Samcart offers multiple price options, with the $149/month tier being the most common. Thrivecart, on the other hand, requires a one-time payment of arou...

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!   I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how c...

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads. However, crafting a successful low-ticket offer re...

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.   If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of thi...

Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie? I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business? That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the st...

If you tuned in to last week's episode you would have heard me share five low-ticket offers you could use in your business, but you might be wondering – how exactly do I promote these? The obvious answer is to advertise but that process can be expensive and time-consuming which is something low ticket offers are meant to avoid! Don’t worry though, we’ve got other options!  This week I’m sharing th...

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it! Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost yo...

It’s tough out there in the world of social media. If you have an Instagram account, you've probably thought more than once about throwing it in the bin and just starting all over. You’ve also probably seen people shouting about how old accounts are dead and that you actually can get crazy growth if you start from scratch.    Yep, we’ve felt and heard it all too. So, you know what? We decided to g...

Are you wondering how to start a successful business in 2024? I was recently sent a question in my DMs asking me what I would do if I was starting all over again this year. Firstly, what I would do starting out in 2024 is very different from what I’ve done in the past.   And as someone who’s currently on business 3.0 and has grown faster with each iteration, I just may have a tip or two to share!...

Let’s take a second and get real. Launching online programs has always been pretty hard. You pour your heart and soul into creating an amazing course. You’re nervous, you’re excited - and the day finally comes to launch it. You wait… and you wait - perhaps even a couple of days before a sale comes through.   Unfortunately, right now in 2024, it’s tougher than it’s ever been. We could blame the eco...

If you’ve been around here for a while, you’ll know that I’m a bit of nerd for tech. So today, we’re talking software - specifically, platforms for online course creation and why moved away from our previous platform set up.   When it comes to delivering our online courses, we had been using a few different platforms: Kajabi for our course curriculum, Slack for our community, Zoom for our coaching...