Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Things You’ll Learn in this Episode of Doing it Online: The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives... The pros and cons of both... My recommendation for either SLO or Tripwire... (I share my fave option!)   I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind.    Our opponents: the Sel...

Things You’ll Learn in this Episode of Doing it Online: The 5 point simple but powerful formula that has our pages converting at 45% and higher! How to craft a killer headline for your opt-in page... Plus not 1 but 2 bonus tips!    One of our superpowers here at Hello Funnels is that we are really, really freaking good at creating high-converting lead magnet pages…   ...And not just for us, but we...

Things You’ll Learn in this Episode of Doing it Online: How to use the power of emoji’s to help your open rates.. How to avoid ‘click-baiting’ but still grab attention… And other tricks to get your emails opened as much as possible!   We’re talking about email open rates today on The Doing It Online Podcast!    Because, Apple, in their infinite wisdom, has made some updates to tracking…   Now, we...

Things You’ll Learn in this Episode of Doing it Online: What the ‘Love Me or Leave Me’ email is + why it’s powerful How to create it + use it the ‘right’ way   In the words of Ron Burgundy, your email list is kinda a big deal, right?   But we don’t just want anybody on our lists. We want excited, engaged, totally in-sync subscribers...⁠ ⁠ So, how do you get a list full of people like that?⁠ ⁠ You...

Things You’ll Learn in this Episode of Doing it Online: Why we need testimonials... How to know which type of testimonial to be collecting (+when). Creative ways to get the kinds of testimonials you need from your audience.   Humour me for a moment and imagine there’s a new program out... It sounds amazing, it’s got everything you think you might need right now at this stage of your business… But....

Things You’ll Learn in this Episode of Doing it Online:   The difference between eCourse Empire and Funnel Pro (+ which is right for you!) What makes a certification program different from a “normal” course?  And answers to all your other Funnel Pro questions!   If you’ve been thinking about joining our Funnel Pro Certification Program, (or even just been a bit curious!)    But you’ve got question...

Things You’ll Learn in this Episode of Doing it Online: The BEST funnel for finding your dreamiest clients and bringing them into your world. The 3 key steps to making that funnel the best it can be (optimising your time, your clients time and automating the process as much as freaking possible!) The nerdiest, most biz-changing opportunity you do NOT want to miss out on...   This one is for the on...

Things You’ll Learn in this Episode of Doing it Online: The 3 steps to pricing your packages as a Funnel Pro (these principles apply to online services too!) The specific funnels and their price ranges…  How you can build on your packages to scale your biz in the future...   Let’s just imagine for a moment that you already have all the skills you need to be what we’re calling a Funnel Pro...   Whi...

Things You’ll Learn in this Episode of Doing it Online:   The top 3 options for niching down (and why they work!) The 3 different categories of tech and tools you need to know about (including which notes to avoid like the plague!)  Why being super clear on who you serve creates an amazing experience for both you and your client.   Here’s part 2 of our special 3 part series on becoming a Funnel Pr...

Things You’ll Learn in this Episode of Doing it Online:   The 3 most profitable funnels you need to master as a Funnel Pro Why the webinar isn’t dead and how you can make it as BS free as possible.   If there’s one thing we love almost as much as funnels, it’s a good ol’ mini-series.    Which is why I’m so excited to be bringing you this new series to the podcast on how to become what we’re callin...

Things You’ll Learn in this Episode of Doing it Online: How you can elevate your business with funnel-building. (We’re talking 10X, not just a $5 pay rise.) How you can avoid the launch-zillas of the internet and be valued for the strategic, highly-skilled expert you are...   Funnels can be kind of addictive, so we totally get that.   But lately, I’ve noticed a trend in questions coming my way. Be...

Things You’ll Learn in this Episode of Doing it Online: The benefits of the RSVP AND how to actually get your clients to send them in! How long your retreat should run for and the best way to structure it out… The tools we recommend and of course, a couple of extra tips + tricks along the way...   The online business life is amazing, right? It’s so INCREDIBLE to be living in a time where we can cr...

Things You’ll Learn in this Episode of Doing it Online:   If you have to show your face on your webinar, or if you can just use slides... How to incorporate bonuses, discounts and more... The best types of registration pages to create for more conversions...   We’re back for part 2! Answering all your webinar questions!    If you missed part 1, we go into how long a webinar should be, should you s...

Things You’ll Learn in this Episode of Doing it Online:   My pro-hack for how to show up LIVE on your webinar, even if you really don’t want to.  Whether or not you should script your webinar or just wing it... The best software to use for both LIVE or evergreen webinars...   Well you guys, it’s the thing we all love to hate.    The webinar. (GASP!! RUN AWAY!)   No, get back here. This episode isn...

Things You’ll Learn in this Episode of Doing it Online:   The 3 questions to ask yourself after a “failed” launch. How to self-audit a launch that didn’t run to plan so you don’t throw away the elements that actually were working.  Why community is key when it comes to launching...   If you’ve had a “failed” launch at some point, you’ll know that it can trigger the disaster thinking 'I suck, my of...

Things You’ll Learn in this Episode of Doing it Online:   The biggest mistake you’re making that’s keeping you stuck in the ‘beginner phase.’ 3 ways you’re treating your business like a hobby, (not a business) and why that’s not working for you! How you’re sabotaging yourself away from the success you want. (It’s a tough love ep!)   In today’s episode we’re talking about the 3 biggest mistakes tha...

You’ve probably wondered before how often you need to be launching to hit 6-figures?    Aaaand can you get away with launching as little as possible? Great questions! And I have the answers for you in episode 57 of The Doing It Online podcast.   I think the answer will surprise you…    But before you rush off to listen I want to ask you...    Do you want to make your next launch, your BEST launch?...

‘Doing it Online’... and now?  You’re doing it with me.  Cos in this episode, we’re going to write your launch emails together! Yay! High-fives. Because you know and I know that if you run an online business?  There’s no escaping the launch emails. (Unless you want to rely solely on ads to a cold audience? I’m guessing not.) But what should you send? What should you say? Sure, flying by the seat o...

This week I answered the question: Do you need to offer money-back guarantees? And if yes, what should they be?   There are definitely two sides to this, and I have to say I can understand both perspectives.    But! Every business is different and even if you DO refund on a digital product...how does that even work? It’s not like they can just give back all the knowledge they just got from you…? I...

I’m giving out 6 of my BEST tips for money in this week’s episode of the Doing It Online Podcast.   3 woo tips + 3 non-woo tips.    (I’d call myself “woo-curious.” I’m not woo-woo, but I can’t deny there IS something woo-ish out there…)   These are just small things you can add into your routines and rituals that really add up! I’ve definitely found that including these in my own life + business h...

In last week’s episode I gave you a behind the scenes look at the team that took our business to 6-figure vs the team that took us to 7-figures…    And it’s all really great for me to tell you all about my amazing unicorn team + how those roles + people have helped grow the business… But where do you find (+ how do you hire) these unicorns?    Well, you listen to today’s episode! Because I’m shari...

One of the most important things when it comes to growing your business?   Your team.    In the last couple of years I’ve had to really focus on building the right team…    (I used to be pre-ttyyy stubborn about that idea. A few years ago I was determined I didn’t want a big team + didn’t understand how much of a biz-changer (+ life-changer) it could be to hire the right people, at the right time....

Can you really hit 7 digits from a $27 product funnel? Yes, absolutely you can. It’s not only possible...it’s a game-changer. For my business AND my clients.   But I know how crazy that can sound and I understand the skeptic vibes, I really do. So, in this episode I’ve collected all your Q’s and gone through them all one by one, to help you work out if a $27 offer is right for you and your busines...

A few episodes ago (in episode 44) I mentioned that one of the biggest changes that got us over the 7-figure mark was adding something we call a ‘Mini-But-Mighty’ funnel…    And now that we’ve been running that funnel for over 12 months, I wanted to do a breakdown of what that “little” funnel has meant for our business and some of the biggest lessons we’ve learned in that time. (And, of course, gi...

If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.   We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…   ...but not too much that they won’t want to buy with us…   But, is that...