Joanna Buczkowska-McCumber & Kristy O'Leary

Doing Good, Badly

Society EN ↓ 5 episodes

Two sustainability consultants. Too tired for hype. Too stubbornly optimistic to quit. And we are not letting 'purpose' off easy. We are here to rant, about the future we can build. Doing Good, Badly is the podcast for anyone who's paying close enough attention to be frustrated. Hosted by Joanna and Kristy, two experienced sustainability and impact consultants who've worked across corporate strategy, systems change, startups, investment and impact communication, the show examines the gap between organizational rhetoric and real practice and why that gap keeps showing up. Each episode unpacks a...

Author

Joanna Buczkowska-McCumber & Kristy O'Leary

Episodes

Don't Buy It 07.07.2026 1:17:00

The most powerful boycott in American history lasted 381 days and started with a murder. Seventy years later, the biggest boycott story of the year is about oat milk and a chatbot. Welcome to consumer power, where the stakes swing from life and death t...

Why Corporate Values Fail, Who Pays for It, and One Very Famous Hot Dog 16.06.2026 1:53:16

Every company has values. They're on the wall, in the handbook, probably in a custom font. Most of them 'are bland, toothless, or just plain dishonest.' In Episode 03, Jo and Kristy get into taxonomy of corporate values and why most companies get them ...

The Devil Bought Everlane: The Heartbreak and Economics of Selling Out 26.05.2026 1:47:51

The brand that trademarked radical transparency just got sold to the least transparent fashion company most people can name. In this episode we break down the Everlane acquisition by Shein -- what actually happened, why it hit so hard, and what it reve...

In A Capitalist System There Is No Alternative (Until There Is) 26.05.2026 1:40:10

In January 2026, Mark Carney stood at Davos and said what most people in power have spent years carefully not saying: the old model isn't coming back, and nostalgia isn't a plan. We had so many thoughts, and we still have more. The speech didn't come o...

Finally. Someone Said It. 23.05.2026 1:27

Doing good is complicated. Doing it badly is apparently very easy. We investigated. We've spent years inside sustainability, impact, and strategy work. In boardrooms. In workshops. In decks that promised transformation and delivered incremental change. ...