Doing Business Like a Woman Podcast

Can we stop calling it a “funnel?” The picture that always pops into my head when I hear that term used is a toilet flushing…and I DO NOT want to do that to my prospective clients! Gross! So, don’t ask me what’s my funnel look like! Or what’s my technology stack! Or who’s the guru that set it all up for me! Or how you can build your funnel just like mine!  Because, you know what? Even if you...

It’s early Saturday morning , the house is quiet, no one else but my dog Ginger is awake yet and I’m sitting on the couch in my office with her journaling, creating a written record as I quietly celebrate and take full 100% responsibility for creating $100k in my business in 12 months .  Integrating our accomplishments when we meet big goals is critically important to creating and accomplishi...

Your email list is one of the most valuable assets in your business. So learning how to grow your list, build relationships with, nurture, and serve those on your email list will directly benefit your bottom line. My guest on this episode is Meredith Goins, an email list manager and copywriter and she shares with us how to uplevel your email marketing from how to create great copy to understanding...

Don’t love asking for testimonials? This one’s for you! In this episode of the podcast, I share with you my process for collecting amazing testimonials, getting 100% participation without bothering clients, and exactly how to do it step-by-step. Plus, I share how to use the testimonial you gather in countless ways to actually help prospective clients understand what it would be like to work with y...

It’s been interesting to watch my mind and the mental gymnastics it’s done while on vacation. Sometimes I find myself really needing time away and wanting a break to rest. But at the same time my brain freaks out and I feel like if I disconnect from my business and take a break that when I come back it will all be gone, or I won't want to come back. Then I'll be labeled a miserable failure and so...

Yes, on my podcast I spend much of our time together talking about how women do business, but this week’s episode is a little different. We’re talking about sports and my favorite group of Men, the Stanley Cup Champion Colorado Avalanche (Avs) ice hockey team. If you know me at all, you know I’m a huge fan of the game, watching it and playing it (on a women’s team called the Hot Flashes)! But what...

On the podcast this week my guest is Michelle Salinas, a successful entrepreneur, single mom of 2, one with special needs, and founder of Digital Edge. Her company helps small businesses, especially those run by mothers with special needs children, to grow and thrive and provide time and financial freedom.  Michelle tells us her amazing and inspirational story of discovering her purpose and t...

Truthfully, I almost didn’t release this episode because my sh*t-talking inner critic kept saying how silly and irrelevant this story is that I’m telling you on this episode. But then I thought about YOU - and me ;) - and that we love hearing inspirational stories about people just like us that are making their dreams come true, whether they’re about making a million, or getting your first ever ho...

My guest this week on the podcast, Allyson Chavez, followed the masculine playbook, grew a hugely successful business and ended up burned out and bankrupt. At her lowest point, she was $150k in debt with a failed business. She realized in that season that if she had created this mess, she could also create her way out of it…but it would have to be done differently. And that’s what she did by follo...

On the podcast this week I’m sharing with you how you can simply become a fountain of valuable content with my 12 Brilliant Marketing Topic Ideas and the couple mindset shifts that go along with them to help you easily and prolifically produce value, attract more clients, and ultimately make more in your business. I also share two very important mindset shifts for creating kick-butt marketing that...

Since I started working in marketing over 20+ years ago there have been some huge changes. The Yellow Pages have been replaced by Google. Direct mail has been largely replaced by DMs. Networking meetings have been replaced by social media. Crazy TV and Radio ads are being replaced by crazy TikToks and YouTube ads. You get the idea! All joking aside, there are some basic principles of marketing and...

In this week’s episode of the podcast, I’m telling an emotional story that I don’t often tell - cuz it usually makes me cry, even 21 years later - but speaks to why creating simplicity in my business and particularly my marketing has been so important to me from the beginning of my business in 2005. I was living and working in the NYC area on 9/11. That experience, understandably, has affected me...

After listening to last week’s episode, I felt like I wanted to follow it up with some better explanation and exploration of the process I used in that episode to create a shift for myself and ultimately feel better in my business which helps me create better results. So, in this episode, I’m back in my office - not walking this time ;) -  and I have notes and an outline in front of me so tha...

One of the biggest and best lessons I learned last year (truth: still learning!) is about how important what I’m feeling (and the energy that’s created from my feelings) is in the growth and success - and enjoyment - of my business.  Don’t get me wrong, this is not about positivity and only feeling positive about everything. What I learned is that rather than pretend I was OK, I needed to hav...

My guest on this episode, Ciara Stockeland, knows endurance and that’s what we’re talking about today. Ciara has been an entrepreneur since her teens building numerous successful businesses, both retail and services. She’s the creator of Boutique Workshop, a coaching program for retail entrepreneurs. She’s also an Ironman athlete. In this episode, she shares her story and her greatest lessons lear...

Come for a walk with me around Savannah, Georgia where I was recently visiting to meet with my business coach and mastermind. I wanted to bring you in on what I was thinking about during the days I was with my coach and mastermind.  Getting to meet with my coach and mastermind sisters is always like a ‘coming home,’ a safe space where I get to be completely myself - talk about my business, mo...

We all need some support from time to time while growing our businesses. Knowing what kind of help you need that will serve you best in getting to your goals and supporting your growth as a CEO is something I get asked about and think about lots as I’m growing my own business.  I recorded this solo episode to discuss the differences between investing in coaching, consulting, and courses. Many...

If you get inspired and fired up listening to other women tell it like it is…there’s no airy-fairy BS in her story but so much refreshing honesty…you’re going to love what Katrina drops by to share with us today. “The beauty of being an entrepreneur is that you can always go make more money,” says Sawa. “...That’s how I’ve always been. Leap, keep doing it, and trusting that it’s going to work out,...

What I know is that getting more visible and connecting with people IS what it takes to grow your business and attract clients. And yes, it’s scary, and maybe that’s okay, it’s part of the cost. We can do hard things and we can grow our tolerance to the discomfort.   But how? That’s what this week’s podcast episode is all about. First, we have to change our thinking about what marketing...

Today’s episode is an inspiring one about perseverance, determination and learning by doing! My guest is Dr. Ingrid Murra, a Harvard-trained orthodontist and founder & CEO of the orthodontic start-up My Two Front. Her journey to becoming an orthodontist and entrepreneur started when she was eight years old. Fast forward to today she’s leading a fast-growing company and she’s become just the 48...

When we don’t own our value we end up over-hustling, under-earning and burning out. We feel like we’re not that special, unique and just another [fill in the blank]. Ask me how I know! Women are particularly great at under-valuing our worth in the marketplace. I mean we’ve been historically under-paid for decades, right?! I’ve seen this over and over in women I talk to and even in myself, so inten...

Have you ever considered starting a podcast as a way to nurture a relationship with your audience? I thought about it for about 4 years before actually starting this podcast. Don’t be like me! I realize now that my procrastination had lots to do with comparing myself to others and their fancy podcasts, and I didn’t have someone like Anne Claessen in my life. In this episode, she tells us her story...

The concept I'm teaching in this episode is what has allowed me to go from hustling lots for little gain to ditching the hustle and understanding what REALLY creates the massive results and impact I've always known I was destined to created. Creating a successful, sustainable, joyful business is not just about taking more action, it's about involving your mind and heart too. Yes, we instinctively...

Making money in our businesses is one thing, but having money and creating wealth is a whole other skill entirely. So many entrepreneurs I talk with are great at making money but struggle with having money, managing money, tracking money, planning with their money and thus lose out on a huge opportunity to create long-term wealth - both in their business and personal lives.  I know no better...

In this final episode of Copy Camp we break all the most sacred rules of conventional marketing teaching and I give you my guide to troubleshooting your copy when it’s not producing results.  Breaking the rules when building my business has been one of the hallmarks of my success. I like to keep my business simple and the focus clearly on creating and providing value and when the “rules” get...