Doing Business Like a Woman Podcast

In this episode of Copy Camp we get down to the tactics of writing great copy to market your business with my 4 Foundational Practices for writing great copy .  I explain the ‘how’ behind what makes marketing copy work with 4 steps that you can begin practicing today that will drastically uplevel the quality of your copy and will compel your readers to act and engage with you.   One...

One of the most common struggles among women entrepreneurs at all levels - and even myself from time to time - is writing copy; whether it’s for social media, emails, websites, blogs, you name it, we all struggle with it.  When I started marketing my coaching business back in 2019, I was coming into it with 14 years of experience as a marketing consultant and professional writer. At that poin...

Thinking back to the first time I got branding photos taken, in 2019, I remember I was so uncomfortable and nervous. Having the attention on me felt so vulnerable. I think I was shivering and sweating at the same time. Thankfully the photos came out beautifully but I'll never forget how nervous I was!  I learned from that experience how deeply we as women are socialized to stay small, stay qu...

If you've wondered whether your money mindset, limiting beliefs, or earning ceiling is keeping you from growing the business and earning the money you want to, this episode is for you. Success resistance gets in the way for all of us, at all income levels. Simply put, it’s our unquestioned thoughts about success that cause us to hold back and stay small from fully experiencing all the success we a...

In this week’s episode of the podcast, Marta Spirk is my guest. She tells her amazing story and shares her framework for becoming an empowered, successful entrepreneur. Marta is a Brazilian-born, mother of young triplets that immigrated to the US in 2010 and started her business when her triplets were just babies. Marta’s story is one of self-discovery, acceptance and ultimately embracing her valu...

When we set a revenue goal for our business and have no idea if it’s possible with the offers and business model we currently have, we’re setting ourselves up for failure…and our brains know it. So no matter how much belief we try to build, our minds will continue to call BS on the numbers until we build that evidence of all the ways it could be possible…numerically.  In this week’s episode o...

Over the years I’ve done just about every personality-typing-thingy I can do. I think they’re interesting and love experimenting on myself…as you’ll learn about me. But I really love the Enneagram and have learned how helpful it can be for marketing, selling, and serving clients.  I also think they can be very helpful with giving us awareness, which is why I invited my friend Sarah Lynn Walla...

For the week between Christmas and New Year this year I decided to take time off to rest. I don’t remember the last time I did it and now I understand why. It was incredibly uncomfortable! Sitting around all week helped me see how much I rely on what I’m doing to prove my worthiness. And it took me coming face-to-face with the question of where my worthiness comes from to begin to break this vicio...

One of my greatest hopes for us in this New Year is that it is not only our best year yet, but our most joyful, successful, and least hustle-y. How’s that sound?? You in? And there’s no better person to talk to about this subject than my friend Sarah Stokes . (Truth be told…I have a total girl crush on her!) She’s built a $1million+ business not once, but twice! And she’s done it both ways…super h...

When I told my daughter I was beginning to add interviews as part of my podcast format, she asked if she could be on my podcast. Of course I said YES! I saw this as an incredible opportunity for her to come out of her shell a little (she's started her tween and middle-school years in a pandemic!) and grow her confidence in her voice and her value. It was also the most challenging interview I’ve ev...

It's the holiday season, a time for giving and I'm giving you the gift of failure...a concept I invite you to play with, toy with for 2022. If you have ever struggled with setting big goals and experienced the fear of failure, this episode is for you. What I teach in this episode about failure and big goals are concepts I struggled with for years - as a woman, perfectionist and wannabe A student -...

I used to  hate setting goals... and so I didn't, until about 5 years ago when I decided I really wanted to grow my business, challenge myself, and see what I was capable of. What I know now   about setting goals that I didn’t know then is the real purpose of goal setting is to make them generative and motivating rather than destructive and depressing.  My  new way of thinking...

One of the biggest barriers that I see for women in committing to building the business, the lifestyle, and the impact they really want is thinking that they will have to sacrifice their lives, well-being, relationships to get it. So, many settle for a half-assed business because they are afraid of what anything bigger may entail. This thinking is so pervasive in our culture and affects women part...

Networking, which is simply connecting with people in order to build relationships - whether in-person or online - is an important part of growing your business, creating demand and bringing new clients into your sphere. Your business and your revenue rely on keeping the flow of new connections, relationships, and opportunities coming in. In this episode, I share 10 tangible tips for being great (...

We as women are generally slow to invest in ourselves and our businesses. Statistics show this but I know this to be true because I did not invest in much of anything for the first 10 years of my business. Over the last 5 years, I've become a more aggressive investor and my growth has shown it. Even still I agonize over investments and in this episode share my story of making my latest investment...

So often we want to complicate our marketing because we think it's the marketing that creates clients. But it's not. It's YOU, and the value you offer, the energy and connection people have with you that creates clients. I've always been a marketing rebel in my business...not following the training I received in my MBA program but inventing my own way of marketing my services. And it's worked...fo...

Join me for my LIVE online training/coaching session where we will be discussing - Why You're Not Creating Clients and How to Fix It Now. You can register for this free training by visiting: https://www.melissamkellogg.com/grow-your-sales -- Stay Connected: Website:  https://www.melissamkellogg.com/ LinkedIn:  https://www.linkedin.com/in/melissamkellogg/ Instagram:  https://www.inst...

In this episode you will learn what is Imposter Syndrome or "perceived incompetence" and how it's standing between you and the results you really want to create in your business and in your life. Using a story from my own journey - launching this podcast! - I'll teach you how to recognize it, have so much love and compassion, yet overcome it and breakthrough to your next level of impact and income...

Let's dive in to the rest of my simple formula for growing your sales, no matter what stage of business you are in. You'll learn: —How to grow your visibility and improve your marketing in a way that is aligned with how YOU like to show up. —Where to focus to grow your sales immediately....like today. —How to create a compelling offer that incites action by your ideal clients. —How to put this for...

In this episode I'm providing you with my exclusive playbook on how to grow your sales using my simple formula. My simple process has developed over my 16+ years in business, studying entrepreneurs, and coaching and teaching my clients. It will help you whether you're just starting out in business or are a seasoned pro looking to increase your revenue and scale. You'll learn: —How to understand yo...

In this pilot episode I'm celebrating how we as women are creating a whole new way of doing business, making money and having an impact. You'll learn: —Why we are worth celebrating as women entrepreneurs. —The latest stats on women owned businesses in the US...the numbers are sure to blow your mind! —My story of trying to do business like the boys, how it didn't work for me, and how I finally stru...

Welcome to The Doing Business Like a Woman Podcast! This podcast is for women in any stage of building their own business - whether you're just getting started or are a seasoned pro - that wants to make more money and have a greater impact while growing into the full expression of yourself as a female entrepreneur. More women than ever are starting and running businesses and we are creating a whol...