Doing Business Like a Woman Podcast

If selling or promoting yourself, your business, your services has ever felt icky or uncomfortable, my latest podcast episode will be one of your favorites. In it I share with you the shift I’ve made in thinking about what it means to sell and make offers. I’ve been in sales and marketing for my entire professional career, even before being an entrepreneur. I’ve been to all the best sales trainers...

This week I have a very special episode for you! I’m sharing with you one of the best Live online trainings I’ve ever done explaining how to bring new potential clients and connections into your network! Growing your business and your revenue requires marketing that’s continually bringing in new people to your network and audience and in this special episode, I share with you the exact steps you c...

On this week’s podcast I’m going to offer another radical marketing concept...that you can love the way YOU market.  It’s so easy for us to see all the things about our business, our marketing, and ourselves that are going wrong, not enough, or missing. This awareness can be helpful but what we so often do from there is personalize it, make it mean there’s something wrong with us personally a...

News Flash…shaming ourselves for not being consistent enough is not going to make us better at consistency or help us attract clients or make more money! So, let’s just stop it! K? In this week’s episode of the podcast, I’m offering you another way of thinking about consistency in your marketing and how to create consistency that’s not going to make you feel crappy and inadequate. I like to think...

The best marketing is simply…Loving-on all the people in our sphere, being ourselves, serving our audience (which is simply our group of clients that just haven’t paid us yet), offering them value and helping them to get what they want! In this episode I discuss how YOU too can change your way of thinking as a marketer to a practice of love, connection, and service and create your own practice of...

If you’ve ever thought about packaging your brilliance into an online course, this week’s podcast is for you! My guest for this episode is Nancy Giere, a long-time corporate trainer turned custom training consultant and online course creation expert.  Nancy says that there are ‘online courses’ and there are ‘trainings that have been recorded’ and if you want to make money selling online cours...

How are you feeling about your goals? This can be the time we’re tempted to question, doubt, or even give up!  I see this happen when we haven’t put together a solid plan for the year of how we’re going to create our goals so if that’s you, please go and listen to Episodes 61, 62.  But if you’re doubting your ability to make your goal happen, this episode is for you! It’s for all of us,...

If you fantasize about hiring people to help you in your business OR even if you’re petrified of hiring people - like I used to be - but know you’re going to need to get some help in your business if you want to keep growing, this podcast episode is for you. My guest this week is Alicia Miller, founder of Alicia Squared, LLC, a Human Resources Consulting and Marketing firm helping small businesses...

One of the areas where I want to improve in 2023 is in keeping my goal and my thoughts, energy and actions going in that one direction. Focused! Last year I found myself going off in various directions, trying lots of things, and learning lots in the process. Everything I learned about planning to hit my goal in 2023 is what I’m teaching you in this episode of the podcast…so this episode could be...

And…we’re back! Happy New Year! The podcast returns this week after a holiday break with an all new episode and what better way to start off the year than to talk about the mindset - or collection of thoughts - behind goal setting that feels great. This episode is Part 1 of my 2 part goal setting mini-series in January. So, listen in, get your mindset about goals cleaned up and get ready to have a...

So often it seems much easier to trust what others tell us to do when building our business than to trust our own instincts, make strong decisions, and have our own backs. But if there’s anything Betsy Clark, my guest on the podcast this week, has learned in her near 50 years as an entrepreneur, it is that learning to trust yourself and offering grace are the key. Conversations with Betsy are alwa...

This might sound a little radical, but the greatest gift we can give to our best fit clients is to make offers to them. Think about it, if you know you can help them with your solution and you know they are experiencing the problem you solve, it would be irresponsible not to make an offer to help them, right? So, why do we feel so squeamish about making offers?  On this week’s episode of the...

This is a super valuable episode about how to nurture relationships with your network and audience by creating valuable content. I’m teaching you how to come up with endless ideas for useful content that your audience is going to want from you rather than ‘meh’ content you think is bothering them. This piece of your marketing plan - the Nurture side - is equally as important as bringing New people...

If you feel like bringing new people into your network, and growing your audience organically has been slow going and hard, this week’s podcast is for you. Girl, I’ve been there! So many entrepreneurs and small business owners that I talk to are wearing themselves out by trying to be everywhere, whether it’s online or in person, and meet everyone. This ends up with us being a mile wide, and an inc...

Over the 17+ years that I have been working with clients on their marketing, I’ve noticed, almost without exception, that there are four common areas of our marketing that if we aren’t paying attention to and consistently working on will lead to a “leaky bucket” of sorts. Leaky buckets lead to slow growth and feelings of hustling really hard for few sales. In this episode of the podcast I go throu...

We all know we’re supposed to be practicing self care - yada, yada - but for a long time just thinking of “self care” would make me feel awful and inadequate, like I’m even bad at taking care of myself, let alone all the other things that I’m supposed to be caring for! I now know what works for me and that self care can be as simple as taking a shower when I need one. My guest on the podcast this...

Even if you have a great business but are offering your services to the same pool of people, your business and revenue growth is going to be painfully slow! Growing your audience, your pool of potential clients, is one of the best ways to grow your revenue. How do we do this? I’m giving you my exact step by step on How to Grow Your Audience in this episode, such as: Growing your audience by meetin...

Feeling like you’re getting in your own way or stuck in indecision - we’re all there one time or another, right?! - can often be a sign of “either/or” or “all or nothing” thinking. Dr. Wendy Smith, my guest this week on the Podcast, shares with us the power of “both/and” thinking and how it opens our mind to greater levels of creativity and problem-solving. She’s a researcher, professor and schola...

My guest for this episode is Heather Greco, an entrepreneur, coach, popular podcaster, and single mom of 3, who also has a full-time job. How does she do it all?? That’s precisely what I had to know; so that’s what we’re talking about in this episode of the podcast. She shares her best advice on how to simplify, streamline, and get organized so that you can grow your business and have a great life...

In this week’s episode, I give you a rundown, a checklist , of the marketing strategies that will give you the biggest return on your time and effort - and that don’t cost much, if any, money to implement.   Marketing is all about creating and growing relationships and the more you have, the more money you’re bringing in, even during a recession. So over the remaining weeks of this year,...

When we’re starting out in business, often we think “ if this business works, then I’ll get organized,” or “then I’ll create my systems.” Jessica Milhiser, a business growth strategist and my guest this week on the podcast, recommends creating your organization and structure simply and from the beginning, as you find what works for you. You’ll save yourself time and create more efficiency in your...

Marketing just feels hard sometimes. Whether it’s figuring out the tech or not knowing what to say, feeling like you have nothing to say, comparing ourselves to other entrepreneurs further along than we are, trying to achieve perfection in everything we put out, having a million ideas and not knowing which to pick first…and the list goes on.  So, what can we do to get over this hump and make...

You know me…I’m not a big fan of ‘corporate-y complexity’ so this week’s podcast may surprise you. I’ve been doing my own work on my business values and I’m loving the clarity and direction that having explicit values is giving me as I make decisions and create new things. So, of course I wanted to share this with you because this work has been very impactful for my clients as well. And, there’s a...

A few years back, I created an online course, spent thousands to launch it multiple times, and each time it didn’t sell well. I thought I needed to improve my marketing, do better, spend more, be more in more places, and find the magic marketing thing. But as the launches went on the response seemed to be less and less and at the end of it all, I sold one. I didn't break even and I felt awful abou...

Recently I returned from a conference in Dallas. It was amazing to be in person with about 500 fellow women entrepreneurs building businesses and making the money! Any time I’m in that kind of environment, I look for themes that bubble to the surface for me, and for this conference, the theme for me was courage . And it makes total sense. Here we are in September, I have a $300k goal for the year...