Dog Whistle Branding

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in the beer brewing industry. Although LeAnn and...

On this episode of  Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn more about Mec...

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses in the Denver area, where she’s based, as well as o...

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world. Find Frog Fuel at: https://frogfuel.com/ Connect with Aaron on LinkedIn: htt...

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after I launched THRIVE, an entrepreneur program I run...

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as  other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, where we produce their show, “Inspiring People &a...

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profits to support Army Aviation Gold Star Families thro...

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.d...

Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan of Organized Q. On the show, the three of us talk through Organized Q’s perfect customer and how G...

Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast when it comes to building systems and coming with ways to source consistent leads. Be sure to subscribe to the Dog Whistle Brand Newsletter on Su...

Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers optimize their pursuits from sunrise to sunset. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding....

Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkill VR, a tech company that uses virtual reality to train and certify first responders in CPR. Diego is Carla’s advisor and has been helping her th...

I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness. Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 100 employees and approximately $85M in annual revenues as of 2020.Today, Randy is working on a new sta...

Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to support his growth strategies. Together we have a great discussion on the CPG space and how veteran entrepreneurs should think about operating wi...

Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Learn more about the...

Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.co...

A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

In addition to hosting his podcast, Tony launched a badass digital product called “The Night Before Journal,” a strategic planner that gives you your day back, by dedicating five minutes before bed to plan your day the night before. Pretty sick right? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Listen to the Got Your Six Podcast here: https...

Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Read the article discussed on the show here: https://www.cnn.com/2022/05/07/business/trader-joes-history-joe-coulombe/index...

Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made In The USA. When he’s not running Battle Bars, he’s running his other company, 104010 Fitness, which is on a mission to take back what it means to be an American through intelligent and safe fitness.. Add...

Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce. I invited Abe on the show to share the story of True Made Foods, along with the lessons he’s learned scaling up CPG company. Be sure to su...