Dog Whistle Branding

Today on DWB, I’m joined by fellow Naval Academy grad turned culinary entrepreneur, Jordan Foley, Founder, CEO, and Head Chef at Let’s Chow, a nonprofit Nonprofit providing vocational training in the culinary arts for veterans & military spouses using food trucks.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Vetera...

Everyone who has worked with or heard me speak at workshop knows my favorite question to ask when it comes to building a Dog Whistle Brand,  Who's Your Perfect Customer? If you’re having trouble answering this question, what if instead, you asked yourself, How does my perfect customer self-identify? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.c...

One of my frustrations for the longest time in the veteran space was a lack of agency. That’s one of the reasons’ I wrote the book Black Veteran Entrepreneur, and also why I’m excited about today’s guest Ruben Ayala, An Army Veteran, Green Beret, and Co-Founder of Triple Nikel, a veteran-owned streetwear brand promoting unity and honoring veterans of all shades and color. The name Triple Nikel is...

You know how much I love to geek out on Category Design, and most of the time, I find myself focusing on creating new types of markets, not new kinds of humans. Which is why on today’s show, I’m excited to chop it up with Mason Hamlett, CEO of Woobies Inc, a veteran-owned shoe company serving the protectorate class, you know, the kind of guys and gals that fly below the radar, work for three lette...

Everyone knows that Veterans love Swag, there’s a reason you constantly see us wearing hoodies and T-shirts of the brands we love. Here in Newark, I’m constantly rocking my IRONBOUND Boxing hoodie, not only to bring more visibility to the IRONBOUND brand, but also to symbolize that I’m part of the team and a movement.  Apparel is a hard business model to scale, but that hasn’t stopped Army Veteran...

Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media,  I wrote him a tentative brand strategy in the past, which we discussed on...

Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordabl...

In this episode of DWB, I’m joined by West Point Grad, Army Veteran and Lions Pride Alumni, Paul Reily, Founder of Midstrong, an online fitness company helping busy men and women in midlife, make food, fitness, and function the priority that powers the best years of life. I met Paul a few years ago through the Lions Pride and instantly became a fan of his work with Midstrong. I got Paul drinking t...

I’m fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. I take pride in being an intellectual capitalist, what Eddie and his team at Category Pirates describ...

I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepren...

Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is...

Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect customers, and think of different areas where they may co...

Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https:...

Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share insights on how to think about Return on Brand...

Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do get into, but it turned to Justin sharing lesson...

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https...

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout April’s book here: https://amzn.to/3x4sJd4

Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences and building genuine relationships with your custome...

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwh...

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Purchase “Obviously Awesome: How...

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Purchase “The Hawke Method”  here: https://amzn.to/3W20A0n

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboards is essential, in order to do so.  Be sure to sub...

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg “How to Start a Business or Podcast From...

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom.  Both John and Henry attended the Naval Academy together and launched their firm, to help more veterans gain access to real estate investment oppor...